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Email Marketing: Best Practises for Entrepreneurs
While it is excellent to include email marketing in your digital media strategy, you won’t get far if you don’t employ the industry recommended email marketing best practises. As an entrepreneur, we know that you are always looking for better ways to reach your desired audience. These best practices will not only help you become better at email marketing, but their effective usage will make sure that your emails yield tangible results.
Read below to get an insight into the most widely recommended best practices for email marketing.
Knowing Your Audience Individually
Addressing email recipients is a widely recommended best practice in email marketing. Most modern email clients allow you to place special tags in your emails. These allow you to address all of your email recipients by name. Various options allow you to address them by their first, last, or full name as well.
You can also personalise the subject line of your emails. Doing so will greatly increase the chances of your recipients opening your emails instead of marking them as spam impulsively.
Best Practices for Email Marketing That Entrepreneurs Must Follow
Test Before You Send Your Email!
It is a best practice to check and recheck your emails before you send them. Why is this so important? A comprehensive check will tell exactly what is wrong with your email.
You will be able to see how your email will look to the recipient. You can also check whether your links function exactly as you have intended them to while also making sure that tags that automatically populate details like the recipients’ name are displaying the correct information.
Spammy Content Is a Big No!
It is very important that your emails contain interesting content that immediately engages the recipient. We are sure you know this. But did you know that it is a widely recommended best practice to make an active effort to ensure that your emails do not contain spammy content?
Using clear language and avoiding the use of lots of exclamation marks, or text written in capital letters are two of the many ways you can use to ensure your content does not get flagged by spam filters.
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Looking for the most used Email Marketing best Practises? Check out our latest piece that has been designed with Entrepreneurs in mind!
Consider Your Brand Identity
According to email marketing research from Exclaimer, 80% of Marketers believe branded email signatures is an important aspect of a company’s branded identity. The use of a branded signature in email marketing can be a cost effective way to engage customers and prospects.
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