Improve Your Local SEO For Optimum Success

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StrategyDriven Online Marketing and Website Development Article |Local SEO| Improve Your Local SEO For Optimum SuccessDo you know that by improving the Local SEO positioning , you will have the possibility of reaching clients who are close to your business? For several years, the main search engines and especially Google, show personalized results for each user. These results are based on our location or if we do a local search, and they will allow us to quickly find what we need. That is, if your business is in a certain physical location and you want to attract customers from your locality or nearby, you have no choice but to appear in the first local search results. Interesting, right? Well, let’s not waste any more time and let’s start by seeing what actions you should apply to optimize the Local SEO positioning of your business.

Why is it important to improve Local SEO positioning?

Do you remember the order in which Google shows you the results when you do a local search? First, the paid ads (if there are any), and then the Google Maps map with 3 location pins. Well, in one of them your business can be, therefore, it is very important to be well positioned in your city or province. For example, if we search for hotels in the city of New York, Google shows us this map and these results.

How to do Local SEO

I can tell you that, in order to achieve a good web positioning in your locality, and you must work on internal aspects , over which you will have full control and other external aspects, which will no longer depend only on you

1. Always use the same NAP

In order to properly work on Local SEO positioning, something very important is to always use the same and identical NAP (Name-Address-Phone) data on all the websites where you register your business. It is recommended that you write them down in a Word document or in Notepad, and from there you copy and paste them. This way, no characters will be missed ( this information must match letter by letter and point by point).

2. Create a profile on Google My Business

Now you can register your business in Google My Business. You just need to have a Gmail account and start filling in the data that the platform requests. Try to enter the maximum number of possible, real and updated data (no padding or irrelevant data). As such, it will allow Google to show your listing to potential customers in your area of ??action.

By creating and optimizing your profile in this service offered by Google, you will be providing the search engine with a detailed, personalized and updated file of your business. Without a doubt, this point is essential so that you can appear on the Google Map as a local result, and you will also appear in the organic results of the search engine itself.

3. Get reviews and comments on Google My Business

If a business does not have positive reviews, it will hardly be able to climb in the local search results. Truthful reviews and opinions will do nothing else, but demonstrate your good work and increase credibility and trust with the user. Given the importance of reviews, you must encourage your satisfied customers to leave their assessment about you and your business . It is a good method to contact them and invite them to leave their opinion and thank them for the high value for us that they do this action.

4. Register your business in local directories

If you register your business in local directories, you will be letting search engines know that your field of action is in a certain geographical area. In addition, another benefit that you will get when you register in the directories will be a link to your website, a factor that will undoubtedly help you improve the overall SEO of your website and at the same time the Local SEO positioning of your business. Once you have selected the most relevant local directories in which you are interested in being present, start the work of getting reviews, scores and comments from your users. As we have seen previously, this factor is one more in determining the position in the search results. Always use the same NAP. If there is a slight difference, in a punctuation mark or in an upper and lower case, it will be a reason for a penalty and all the work that you would have done so far to achieve a good local position could be ruined.

5. Add more information using Rich Snippets

Rich Snippets are micro data that provide additional information to Google about our website. In this way we make it easier for you to understand our content better. Google will show these rich snippets in search results if it thinks they can provide information of interest to users. Surely in searches that you have been able to do you have noticed:

  • The stars that indicate the rating given by users.
  • In the thumbnail images or videos that accompany the description of the content.
  • Or in the information about the author of the content, events, opinions.

These are all examples of enriched fragments and just as they have been able to draw your attention, they do it with other users, do you see their importance now?

6. Optimize your business profiles on social networks

It cannot be said that the presence in social networks where your target audience is, is more than necessary and cannot be absent from your Digital Marketing plan. You will imagine that not only being present is enough, your profiles must be active and properly optimized . With this I want to tell you to publish regularly and include the maximum information regarding the description of your business. And remember, no fillers, just important information:

  • Schedules
  • The different ways a user has to contact you ( E-mail, telephone, etc.).
  • And of course your location

Also make sure to include links that point to your website from each of the social profiles. This way you will soon be immersing yourself in the incredible world of local SEO and creating a successful future.

The Winning Formula: 10 Elements of an Effective TV Commercial

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StrategyDriven Marketing and Sales Article |Effective TV Commercial|The Winning Formula: 10 Elements of an Effective TV CommercialTelevision commercials are a great way to attract more customers to s business and sell more products. However, the ad must have effective elements to achieve the company’s goals. A complete review of the 10 elements of an effective commercial helps companies make sound choices.

1. Keep the Information Brief

In all television ads, the advertiser has a small window of time to share their information with viewers, and they must choose verbiage that is effective yet brief. Most television ads last under three minutes, and the company must spend this time presenting the exact details they want the audience to hear. The information must explain why the product is useful, why the customers will want it, and how the product might improve the customers’ lives. Business owners can learn more about ad content by contacting Rocket Productions now.

2. Connecting on an Emotional Level

The commercial must give viewers a chance to connect on an emotional level with the content. It must be relatable and show the viewers a glimpse into their own lives. An effective ad is successful if it has human elements that are appealing to the audience and make them want to buy the product or visit the business.

3. Keep the Message Positive

The message conveyed in the ad must be positive throughout. Companies must avoid any negativity in their ads, even if the company owners have an opinion about certain events happening in the world. By introducing any negativity in the ads, the company could face a backlash that has the opposite effect on their company or sales.

4. Identifying the Target Demographic Appropriately

Proper research shows the company and advertisers what elements are most appealing to the target demographic. If they do not conduct proper research, the ads will not capture the attention of the target audience. By adding these elements, the company’s ads are more successful.

5. Use a Call to Action

All ads must have a call to action to direct the viewers. They must tell the customers to come to the company’s location or visit their website. How they want the customer to purchase their products or hire them for their services must be presented in the ad.

6. Generate Trust Among Consumers

A successful commercial generates trust among consumers. They must find ways to add elements that make the company more credible and trustworthy.

7. Define Measurable Goals

By using the appropriate tools, the advertisers can measure the success of the ads and ensure that they achieve their goals. If the ads aren’t successful, the advertisers learn what to change.

8. Follow Proper Product Placement

The product placement in the TV commercial is vital for the overall concept. It must be centralized in the advertisement and remain in each scene of the commercial.

9. An Appealing Cast

The commercial must have an appealing cast, and the company must choose influencers or celebrities that are well-known. The business owner must choose a celebrity that is appealing to their target audience.

10. Use a Catchy Jingle of Slogan

A catchy jingle or slogan generates name recognition, and it will stick in the back of the consumer’s mind. The more often the commercial airs, the more likely the viewers will remember the slogan or jingle and connect it to the company.
Television commercials are an effective way to share information about products and services with a mass audience. When the commercials air defines who sees them and how effective the marketing efforts are. A complete review of strategies to improve TV commercials helps businesses thrive and generate greater success.

How to Invest and Make Money Daily: 9 Key Ideas & Strategies

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StrategyDriven Entrepreneurship Article |Make Money Daily|How to Invest and Make Money Daily: 9 Key Ideas & StrategiesFundamental principles are allowing you to augment your capital passively and get rich with little effort. It’s time for you to learn them. This article will tell you how to invest and make money daily, even if you don’t have a solid financial portfolio.

You will discover:

  • The principles of smart and effective investing
  • The best practices of investing today
  • Nine investing options that can bring you both immediate and long term profit

If you are ready to learn how to invest and make money daily, continue reading.

5 Principles to Invest and Make Money Wisely

Before you pass to the direct answer to how to invest and make money daily, take a look at the basic principles to adhere to when developing your strategy. They will help you form the productive habits of a successful investor.

1. Start Investing Early

Early investment is better because of the so-called snowball effect. The return on your first investment may be small, but it may be added to the starting capital and thus give more profit. It is recommended to start investing small amounts as soon as you start earning.

2. Pay Off Your Debts First

You cannot think about how to invest and make money daily if you allow someone to drive income from your debt.
By having debt, especially a high-interest one, you play against yourself. As paying interest on your debt is opposite to investing, make sure your budget holes are covered before you start building your investment portfolio.

3. Have a Plan

Although this article is about short-term investment, you should still build a solid plan for a long-term perspective. There are periods when markets get choppy, and you may lose confidence. You cannot predict when it happens. Backed by research, a clear plan will save you from two killer-mistakes: buying high and selling at a loss.

4. Think Long-Term

If you diversify your investment, you can put both short- and long-term goals. If the situation makes you invest in the short-term project to gain quick capital initially, you may later invest your ROI into a long-term project.
Investing long-term is more profitable because of the same cumulative snowball effect. And it takes less money to start.

5. Use Automation for a Discipline

Automatic payroll deductions will save you from procrastination, missed pay-offs, and the temptation to spend your early profit in vain. It is better to set this option for the first days of the month.

This practice also makes you more disciplined while allowing you to acquire a moderate approach to spending (your money, time, energy, emotional, and physical resource).

We can translate these rules into a simple formula: if you have just one dollar today, invest this 1 dollar to earn daily. The philosophy behind this formula tells that you can become a successful investor starting with a minimum. It would help if you had persistence and planning.

9 Ways to Invest and Make Money Daily

We don’t have a single answer to how to invest and make money daily because there are multiple ways to do so. Here we offer a brief list of the 9 best ways to invest money and make money even if you have little experience.

1. Utilize Micro Investing Apps for Daily Profit

Micro investing apps automize personal finance investing daily. They are simple: each time you buy something, an app deduces a change to the nearest dollar. The benefit is that this money starts working for you automatically. You begin to invest and earn daily profit without even noticing.

If you want to learn more about how these apps work, you can address your questions to software development companies like MLSDev. This company has solid experience in building app and web solutions for broad purposes, as well as staff augmentation services, if you have .

2. Invest with Cryptocurrency Trading

With more than 3000 cryptocurrencies on the market, it’s time to get educated on the matter. Multiple platforms like Udemy or Safetrading will share the crypto market’s insights, and resources like Forbes will provide you with the analysis and predictions.

Note: Besides independent cryptocurrencies like Bitcoin, Ether, or Litecoin, the crypto-market is expanding with CBDCs or Central Bank Crypto Currencies belonging to different states. This means that the investment options will increase over time.

3. High-interest Savings Account

Although saving and investing are different things, having a high-interest saving account in your bank will allow you to take the best of two worlds. As you save up for retirement, your bank will use this money in an investment and share your interest.

You have to compare the interest rates on savings between the local banks and choose the best one. That’s also a great option to make money every day since they calculate the interest daily.

4. Invest in Index Funds

With index funds, you make money by selling your investment. If you buy index funds that grow over time, the value of your investment will increase.

Index funds depend on market fluctuations. This means you can lose money in the short perspective. Yet, generally, they have been showing an upward trend since the 40s. Therefore, it’s a trusted and proven way to receive a consistent return.

5. Invest in Stocks

Traditionally, stock markets offer the highest rates of return. If you seek a place where you invest $100 and make $1,000 a day, go to the stock market. Although for this to happen, conditions should be very favorable.

The losses in this domain are also high. Therefore you should do thorough research on what you are investing in.
Success story: George Soros, a former waiter, and Warren Buffet generated billions of dollars by making successful investments.

6. Invest in Peer to Peer Lending for a Daily Profit

With the growth of automatic tools for a background check, P2P lending is a safe way to invest and earn a daily profit.
The returns are generally high, as the interest rates on P2P platforms are higher than the average. The risks are high as well because even with a solid background check, it is possible, a person won’t payback.

7. Invest in Bonds

Interest rates on bonds are not striking, but investing in bonds is the safest way to invest money and get a long-term regular return. Having bought US Treasury bonds, you add stability to your portfolio and a back-up if you have a loss with the other part of the investment.

Although bonds are not a sort of investment that pays a daily profit, they do issue regular interest payments.

8. Flip Real Estate Contracts

This option allows you to get a return without dealing with property management. You can share your investment with a company that sells and rents the property and receive interest on their income.

Another option is to flip real estate contracts by connecting sellers and buyers. This way, you also broker a successful deal without having anything to do with real estate directly.

Also, this option is great in terms of time sparing. Want to know how to invest money to make money fast? Invest in real estate!

9. Affiliate Marketing – Option to Make Money Daily

Now, we are about to conclude the question of how to invest and make money daily. Our last but not least advice is to start as an affiliate.

Affiliate marketing is about putting products on your blog or social media page, talking about promoted products on your YouTube channel, or spreading the information by word of mouth. You receive interest rates on every purchase, inspired by your referral. This sort of investment requires only time, reputation, and no finance; therefore makes a great option if you want to make money daily online.

Summary: How to Invest and Make Money Daily

So, what are the best investments right now?

You can choose any of the lists if you approach it with a good portion of attention, research, and due diligence.
Yet, if you want a one-option answer, we’ll advise you to focus attention on the stock exchange. This traditional option allows you to invest in innovation to bring you much profit in a short period.

A Stagnant Career: Reasons It’s Not Taking Off

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StrategyDriven Professional Development Article |Stagnant Career|A Stagnant Career: Reasons It's Not Taking OffEverybody starts a new job in expectation of a successful career. However, after a few years of performing the same duties, you begin to notice a failure to progress in the role. Add that to a static salary and unappreciation of your managers’ skillset, and you may have a stagnant career. Can you relate? For most Americans, a stagnant job is equal to unhappiness at work, and 52.3% of workers believe so. Read on to find reasons for your career stagnation.

1. The non-existence of opportunities for growth

The secret behind progression in any career is the availability of ample and realistic opportunities for growth. Unfortunately, if the company you work for fails to provide these opportunities to unearth all your talents, you will find yourself in a rut. In other instances, it will be entirely wrong to lay blame on your employer. The reason is, if you take an objective look at your situation, you will realize the fault may be yours.

Sometimes, it helps to accept that it is your inability to seize opportunities present at the workplace. Keep in mind that not every chance comes as a self-announcing opportunity. It will take a creative mind to detect how to make use of these cloaked opportunities. As a solution, always be on the lookout for how you can effectively seize these chances to remain and feel useful.

2. Your organization is going downhill

This year, many organizations went out of business due to the ripple effect of the pandemic. If the company you work for is one of such that suffered significant losses, it could be a likely reason for your recently stagnant career. An organization going downhill is only interested in recovering as many assets as it can. Such businesses may care little about employee engagement or harnessing talents. Should you notice such a trend, your best option will be to stay alert for better career prospects. You will likely be saving yourself from the effects of an impending recession or redundancy. Being proactive is of utmost importance here, instead of waiting to receive the terrible news from your bosses.

3. Failure to assess the full effects of a new job

Sometimes, in haste to earn a living after a long period of unemployment, you fail to properly evaluate the terms and conditions when you finally land a job. Unfortunately, this is the problem with most workers around the world, not just in America. For example, you studied music as a university course but failed to land a paying job to make ends meet. After a few years, you get the job opportunity to harness your vocal talents in a music studio. Due to the excitement of finally getting a paying job, you forgot to take necessary hearing loss prevention precautions and begin to lose gigs due to hearing issues. Hearing loss among musicians is a common side effect of this profession. Therefore, it is vital to invest in a custom fit and quality earplugs that musicians use to protect their inner ears.

4. You’re out of sync with your values and passion

Nurturing a career takes a significant dose of a balancing act. Without it, you will begin to feel the unwelcome effects of a stagnant career. Unfortunately, after performing so well in a specific role for years, the tendency to lose track of your initial drive and values is high. Others choose to describe it as ‘working on autopilot.’ It happens to a lot of people in the active workforce, so you’re not alone. To overcome this feeling, it helps to take an annual review of the things you consider essential to your professional life. Doing this allows you to recognize habits that are detrimental to your career’s progress. It will require a good dose of honesty and neutrality to identify unhealthy markers causing you to go out of sync with what drives you.

5. Constant failure to utilize all your skills

Have you ever considered why you were hired in the first place? If no, there you have your answer. Usually, employers hire staff with a skill set they deem necessary to increase productivity and company progress. After a few years (especially after conducting an annual review as mentioned in point 4), you notice most of these skills are still under wraps. Understandably, this causes frustration and a feeling of being stuck in the role. For other people, inadequate use of skills translates into a sense of being overqualified for the job. First of all, you need to determine if it is a matter of a wrong job role or a lack of interest in that career. If it’s either of these, express to your employer your desire to move on to another role within the business where you can employ all your skills.

Whatever your case may be, coming to terms with a stagnant career should be followed by your desire to do better. It is never too late to make a change as long as you identify the problem and how you can overcome them. A stagnated career can negatively impact your mental and physical health. Therefore, take action now.

Increasing Efficiency Within Your Small Business

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StrategyDriven Managing Your Business Article |Small Business Efficiency|Increasing Efficiency Within Your Small BusinessWhen you start your own small business, it won’t take long for you to realise that efficiency is one of the most important features that your team must concentrate on. Poor efficiency levels can mean that you spend far too much time on even the simplest of tasks, missing important deadlines and reducing your team’s overall productivity to make certain that you are physically unable to reach and surpass your goals. Luckily, improving efficiency levels within your small business needn’t be as difficult as you might initially expect, as there are just a few key areas in which you can focus your efforts to make a massive difference in no time at all. So if you and your team are ready to boost productivity and improve their pace, then read on to uncover some of the best tips and tricks that you can utilise today!

Motivation Is Key

One of the most essential features of a successfully efficient small business is motivation. If your staff are inspired to give it their all though each and every shift, you’re sure to benefit from increased productivity and a genuine desire to reach and surpass any goals that have been set. Keeping your team motivated needn’t be hard, as you can begin by offering rewards to those who show a particular level of commitment – a prize such as a luxury bottle of wine or a weekend hotel voucher is the perfect encouragement for your staff to really commit to the task at hand. Another way to keep your team motivated is through positive affirmations, as taking the time to personally congratulate and thank your staff for their hard work and dedication will encourage them to feel valued and appreciated. If your team can acknowledge that you really do need (and want) their help, they will be far more serious about providing you and your business with the support you need.

Cutting Transport Times

There’s nothing worse than having to wait for weeks and weeks for a product that you’ve purchased to turn up in the mail, and such an experience can discourage customers from ever purchasing through your store again. Transport reliability can either make or break your small business, as poor travel efficiency can mean that you wait for an age just to receive your materials which then take even longer to reach your customers once a product has been manufactured. Finding an experienced, reliable freight broker is one of the best things that you can do to increase your shipping efficiency levels, as they can act as a middle man in between you and transport companies to get the best service for the best price. Many big brands now offer bonuses like next day or even same day delivery, and this is important to bear in mind when establishing your delivery goals – as a small business you won’t be expected to provide such a service, but aim to keep your postage within a timeframe of 3-5 working days to keep your customers happy.