Why Are Analytics Important for eCommerce?

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StrategyDriven Organisational Performance Measures Article |why are analytics important |Why Are Analytics Important for eCommerce?It’s easier than ever to start an eCommerce store. Just sign up for a hosting account, and your store will be ready in a few minutes. Unfortunately, it isn’t as easy to get customers.

You’re competing with at least 12 million other online stores on the internet. The good news is you can make use of website analytics to make better choices for your business.

The question is, why are analytics important for eCommerce websites? Keep reading to learn the answer to your question.

Uncover Your Traffic Sources

It isn’t too difficult to figure out where you’re getting traffic from if you only run advertising on one platform. It’s much more difficult if you’re getting search engine and social media traffic.

Analytics software will show you exactly where your traffic comes from. You’ll be able to gauge which websites are showing the best results from your efforts, so you know where to focus your energy.

Group Audience Segments

Not all customer demographics will respond to your products in the same way. People of different ages, sexes, and geographical locations will react differently to your content. Your tracking software can help you figure out which demographics take what action.

This data will help you optimize your website and advertising campaigns. When you create messaging specifically for different demographics, you can speak more to what they want in a product.

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Split-Test Pages

You should never be satisfied with your website design. There’s always a test you can do to improve your conversion rate. Unfortunately, this is hard to do without any kind of tracking software.

A heatmap is a tracking script that informs you of what actions your visitors take on individual pages. You can see where they look and where they hover their mouse. Use this information to test small changes to your website to figure out which versions produce the best results.

Track Ad Campaigns

It isn’t enough to get click-throughs on your ads. If you have no method to track what visitors do on your website, you won’t be able to figure out what marketing campaigns are successful.

ECommerce analytics software provides you the ability to set up goal pages. Set a dollar amount for these pages, and you’ll be able to figure out how much money your ad campaigns generate while your campaigns are live.

Learn What Visitors Search For

Your search bar isn’t only there to give your visitors an easy way to find items. It’s also there to help you understand the type of products your visitors are searching for.

Using a tool like Knowi will help you gain insight into the search trends on your website. You’ll be able to see reports detailing search terms and use them to figure out what popular items are and what trends are happening in your industry.

Why Are Analytics Important? Now You Know

Now that you can answer the question, “why are analytics important to online stores?” you’re ready to get started. Sign up for an analytics software package today so you can start tracking the people on your website. The more information you have, the better business decisions you’re going to make.

Do you want more tips for running an eCommerce store? Read our latest articles to discover our newest tips.

How to Choose the Right ERP Software for Your Business

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StrategyDriven Tactical Execution Article |erp software|How to Choose the Right ERP Software for Your BusinessERP software made its debut in the ’90s, and in its 30 years in the business world, it has proven its worth. Now it’s no longer a question of if ERP software can help your business, it’s how to find the best ERP software in 2020.

ERP software can be what your business needs to finally make changes that can help you improve and grow. It can be a powerful tool, but it’ll only work if you know how to choose the right software for your business.

Do you want to know to find the best 2020 ERP software? Follow our 4 tips and you’ll be sure to find a powerful software system that can help your business.

1. Consider Current Tech Needs

Do a little digging to see what kind of operating systems and machines people use at work. Be sure to be thorough and check each department, it’s possible that some equipment may be newer or older depending on who is using it.

If you’ve been holding off on making any major changes to your hardware or computing systems, consider making changes before you decided to go with a certain kind of ERP.

Buying software that won’t work with current systems is one of the worst financial mistakes businesses can make. Be safe and make sure you buy something that can work with your current set up.

2. Think About Desired Outcomes

ERP software has been used to improve a variety of business operations. If you want to make sure that you find the right software for your business needs, think about the goals you want the software to help you reach.

ERP software leads can help your business improve sales. Certain ERP programs can help you better manage HR, or even your finance department.

Take some time to talk to different managers and employees to see what they think needs to improve at work. Getting their feedback can make it easier to think about what capabilities your new software needs to have.

3. Don’t Always Go for Customized Options

Nearly every ERP sales representative you’ll talk to will mention all of the ways you can customize their software. Having a completely custom ERP system may seem impressive, but it may not be something your business needs.

Custom ERP software can be more expensive and can also take more time to set up. Troubleshooting completely custom systems can be difficult and more time-consuming.

Unless your business has a very niche need to meet that can only be done with a customized system, it’s okay to go with a turn-key solution you can use right out of the box.

4. Ask for References

You wouldn’t bring on a new employee without solid references. So you shouldn’t use ERP software that lacks great reviews.
When you’re talking to your ERP sales representative be sure to ask for reviews from other clients or case studies. Any ERP software that’s worth using should have plenty of evidence to back up claims.

Also, this is a great opportunity to tap your personal professional network. People in the same industry may have some recommendations for ERP software that helped their business.

ERP Software and More

Finding the right ERP software is simple when you know what to look for. If you follow the tips in this post you’ll be well on your way to finding a software solution that works for your business.

Do you want to learn other ways to improve ROI? We have a lot of helpful content on our site for business owners. Browse the rest of our content to learn more about topics you care about.

Tips to Reduce Insurance Costs for Your Business

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StrategyDriven Managing Your Finances Article | Healthcare | InsuranceAs a business owner, you know that it’s important to protect the business that you have put so much into by having appropriate insurance coverage. However, even though you might appreciate the importance of having various types of insurance to protect your business, you might still be burdened by just how much it costs. Controlling insurance costs is possible in some ways, though, including by following these tips.

Choose the Right Insurance Company

One of the biggest things that will impact the insurance rates at your place of business is the insurance company that you choose. Taking your time to shop around and choose an insurance company that offers the right coverage but that also has affordable rates is very important, so if you haven’t done that lately, you might want to explore different options like Captive Insurance to see if there is a better insurance company out there.

Focus on Health and Wellness

If the health insurance rates that your company is paying are way too high, consider focusing on implementing a health and wellness program for your employees. This can help your employees live healthier and happier lives and may impact insurance costs for your business at the same time.

Focus on Protecting Your Property

You may be counting on your insurance company to protect your building, vehicles and other company property. It’s definitely good to have insurance coverage to protect these things, but taking steps to protect your own property as well can help with preventing theft or other problems and reducing insurance rates. For example, installing GPS systems in company vehicles and installing a security and surveillance system in your commercial building can both help.

Insurance rates can be a big burden for many companies. Don’t get rid of or reduce your insurance coverage because of these costs, though. Instead, look for ways that you can reduce your rates. You can start by trying the tips above, and your insurance agent might even have suggestions that can help, too.

Solutions For When Cabin Fever Sets In At Your Home Office

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StrategyDriven Practices for Professionals Article |Home Office|Solutions For When Cabin Fever Sets In At Your Home OfficeWorking from home is a great way to run your own business, enjoy a better work/life balance, save business costs and more. With more and more people adapting to home working as a result of COVID-19, it could soon be the new normal for a lot of people.

But despite the many benefits of working from home, it can be difficult to focus at times. It can also become difficult to separate your work and home life, creating an imbalance that can be hard to break. So what can you do when cabin fever sets in at your home office? Here are some things you can do to shake things up.

Move into a bigger space

Sometimes a home office can be a temporary solution, or you can soon find yourself outgrowing your space. Expanding your office or moving to a different space can help make things feel more permanent, as well as make your office better fit for purpose. If you’re looking for a larger space, why not convert your garage into a home office? You’ll be away from the house itself, putting a bit of distance between your work and home life. From your garage, you can benefit from some peace and quiet, helping you enjoy a more productive workday.

Consider a co-working office

It’s easy to miss the office environment once you start working from home. One way you can solve this is to use a co-working office, even if it’s only a couple of days a week or month. By renting an office, you could meet some like-minded people, benefit from some great facilities and enjoy a break from your home office. Co-working can be an affordable solution for freelancers and small business owners, working as a great alternative to renting a space full time.

Improve how you manage your schedule

If you’re struggling to find a work/life balance when working from home, you might need to look at your schedule to see if you could work more productively. From choosing different working hours to making sure you take a break during the day, you can change your routine to help you find the right balance.

Lighten your workload

If you find yourself working late into the evenings or having to work weekends, your workload could be too much. In these situations, outsourcing some of your work could help make things more manageable, freeing up your time to focus on running your business. You can outsource admin, accounting, and other business functions, helping you to do the best for your business.

Your home office can be an excellent way for you to work, giving you some freedom and flexibility. But when things get too much or you need a change of scenery, it’s good to know that you’ve got options. Reevaluate your home office space to see how you can improve your work environment to help you work more effectively, and get to make the most of your life outside of work too.

How Everyone in Leeds Can Learn to Become More Sustainable

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StrategyDriven Practices for Professionals Article | How Everyone in Leeds Can Learn to Become More SustainableThe choices that you make on a day to day basis can affect the environment around you. It’s true that this isn’t new information, but some people may find it hard to adopt a more sustainable option, especially since you are always surrounded by plastic, use cars as a mode of transportation, rely on electricity and so on.

For everyone to learn how to become more sustainable, they need to change some of their daily habits. Whether it’s saving energy, finding different modes of transportation, reducing, reusing and recycling, and adopting sustainable fashion options, there is always something that you can do.

Save Energy at Home

Turning off the lights when they are no longer in use, embracing natural light during the day and finding a more environmentally friendly light bulb are all ways that you can save energy within the home and even save money on your monthly electricity bill at the same time.

Captain Green Solar Brisbane advises that nowadays, there are solar panels that you can purchase that can further help you lower your carbon footprint.

Modes of Transportation

Often the car is the go-to mode of transportation for people depending on where you live, but have you ever thought about some of the alternatives?

Biking is not only good for the environment but it’s healthy and taking the bus or train to where you need to go will also allow you to save money on petrol or diesel. Plus, public transportation gives you an opportunity to read a book while you are on the journey!

If you live close enough to your workplace or are even nearby your local supermarket, you could walk to your destination. If the weather is nice, why not?

Reduce, Reuse, Recycle

Reduce, reuse and recycle are the three R’s that everyone should live by. Already, the world’s landfills are overflowing, and plastic is often winding up in the ocean. The three R’s is part of the answer to this problem.

There are companies that you can call to assist with your waste management, no matter where you are located in the UK. Additionally, some companies will ensure they don’t take the rubbish to landfills, but rather minimise the environmental impact of your waste disposal needs.

Sustainable Fashion

Many adopt a ‘fast-fashion’ mentality, but sustainable fashion is so much better for you and the environment alike. The next time you want to purchase a new garment to add to your wardrobe, why not visit a charity shop or a vintage shop to see what you could find? You will not only end up buying something unique, but you know that you are also purchasing something that is high quality and long-lasting.

The big underlying question could be, why should everyone care about adopting the sustainable option? The fact of the matter is, the choices that you make now will not only affect your life but the future generations as well. That is why adopting an eco-friendlier lifestyle will benefit everyone, and the good news is that you can always start small, such as some of the tips mentioned thus far.