Three reasons why you should study a Women in Leadership Certificate

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StrategyDriven Professional Development Article |Women in Leadership|Three reasons why you should study a Women in Leadership CertificateIf you’re an ambitious businessperson, you might be considering ways to upskill yourself to ensure that you remain at the top of your game. One way of doing this is by taking further training courses to hone particular skills relevant to the world of business. While leadership skills are taught on many courses, from bachelor degrees to training certificates, there are certain components that, as a woman in a leadership position, are particularly relevant to you. Considering this, here are three reasons why you should study a Women in Leadership Certificate.

1. The “double bind” of female leadership

Despite having in-depth technical expertise, women often find themselves in a so-called “double bind” when they are promoted to leadership positions, resulting in an unconscious bias against her from colleagues and subordinates. If she shows strong, confident leadership—a managerial style lauded in men—she is seen as being abrupt and unlikeable. If, however, her leadership is more collaborative and empathetic, she may be seen as being incompetent and too soft. A certificate designed for women leaders in business will teach you how to recognize and deal with this unconscious bias in your workplace. You will learn how to balance a strong managerial style while still remaining approachable. Having this emotional and social intelligence is key to strong leadership and will allow you to bridge the gap between different personalities.

2. Build on existing communication skills

There is growing evidence to suggest that men and women think and communicate differently. For instance, women use verbal communication as a way to process issues and come up with solutions, whereas men tend to be solution-focussed and prefer communication to be to the point and action-based. Misunderstandings can often arise because of these intrinsic differences, which, if left unresolved, can lead to unhappiness at work and reduced productivity. Through a course for women leaders in business, you will learn the theory behind gender-based communication styles and expand your toolbox of communication skills so that you can persuasively and confidently communicate ideas and information to different audiences.

3. Build on existing negotiation skills

Negotiation is an intrinsic skill for business. Whether you are persuading a client to use your services, discussing the terms of a contract, or explaining why you deserve that promotion, the fact is that you need to have a strong negotiation toolbox in order to get ahead in the business world. Despite this, it’s long been believed that women are less likely to attempt negotiation than men, perhaps due to women traditionally being socialized to be more accommodating to others’ needs. However, with specific negotiation and self-advocacy training, women can be just as successful as men.

A Women in Leadership Certificate will teach you negotiation strategies and give you the opportunity to practice them in roleplay scenarios to ensure that when you enter a real negotiation in your place of work, you will be confident in your skillset to get what you need.

Understanding the Role of Technology in Growing Your Business

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StrategyDriven Managing Your Business Article |Growing Your Business|Understanding the Role of Technology in Growing Your BusinessThe world of business is becoming ever more competitive, resulting in business owners scrambling to find ways in which to stand out, streamline operations, and hold onto the best talent. The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. Read on for the details.

Finances

Financial management is arguably the most vital operational aspect of any establishment. Without ensuring that you are making a solid profit and that your staff members are paid on time, the business, as you know it, will quickly cease to exist. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month?

The bare minimum is a high-quality accounting and payroll system. Software designers create these systems to fully automate various aspects of financial management, such as paying your employees and putting together reports.

Marketing

A great marketing strategy plays a key role in setting a business up for success. It generates brand awareness, consumer loyalty, and, of course, assists in maximizing conversions to boost that all-important bottom line. The right marketing technology can help a business to reach its full potential. Good examples of marketing software and technology include:

  • Analytics
  • Conversion optimization tools
  • Email marketing software
  • Remarketing software
  • SEO tools

Marketing automation solutions

Considering how diverse the marketing technology offering has become in recent times, it pays to consult with an IT and technology consultant company for advice, like oramca.com, to figure out which solutions are right for your enterprise.

Customer service

Marketing campaigns and customer service work hand in hand when it comes to nurturing the growth of any business. Ultimately, it does not matter how mind-blowing your marketing campaigns are, if your approach to customer service is lacking, your company reputation and turnover will suffer as a result. If your customer service is world-class, but your marketing efforts are falling short, you won’t have any customers to assist or impress in the first place!

From a technology perspective, you cannot go wrong with a CRM (Customer Relationship Management) solution. Most good quality CRM systems allow for effortless lead and contact management, tracking of consumer interactions, quotes management, and email integration.

Human Resources

Your employees are your most valuable resource, hence the reason why it makes the world of difference when you put in extra effort into the hiring process and into keeping your existing staff happy. The best HR technology solutions boast features like employee information management, hiring and recruitment automation, benefits management, time and attendance management, professional development, and more.

Inventory management

It can become challenging to effectively monitor your available stock as your business grows, and product demand gradually increases. Doing so manually can lead to costly errors and disappointed customers. Luckily, inventory management software promises incredible features and benefits that are sure to solve these problems instantly. The great news is that there are different types of customizable software available for enterprises of all types and sizes.

If consistent business growth is the goal, advanced technology is the answer. Do not delay in finding the right solutions for your establishment!

5 Viable Options for Financing Your Small Business

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StrategyDriven Managing Your Finances Article |Financing Your Small Business|5 Viable Options for Financing Your Small BusinessFinancing a small business isn’t always easy, but there are plenty of solutions available, no matter how bad your credit rating is. Before you start looking for finance, however, make sure you have a strong business plan. Lenders will want to see evidence that your busines is viable, even if you don’t need a lot of cash to get the ball rolling. In addition, be prepared to put up some collateral, either your personal assets or shares in the business. Often, loans come with strings attached, not just interest!

In this article, we will look at the best solutions on the table.

Credit Card

When you don’t need a huge amount of capital, easily accessible funding options like credit cards are a useful tool. The great thing about credit cards is that they are flexible, so if you only need a short-term cash injection to buy supplies, a credit card may work for you.

It’s even possible to enjoy a 0% loan if you look around for a good deal. Plenty of credit card companies have 0% introductory offers for new customers but bear in mind your personal credit rating will dictate which offers are available to you.

Bank Loan

Approaching your bank manager for a business loan is another option, but this one takes longer to sort out. Banks don’t typically throw money at customers these days; they were too badly burned in the financial crash of 2009. You’ll have to provide a solid business plan, as well as detailed cash projections outlining how you plan on repaying the money. If everything looks good on paper, you should have no problem qualifying for a business loan.

Specialist Lender

While high street lenders have their place in the finance sector, they don’t tend to work for people with bad credit or niche requirements. For example, if you have CCJs in your credit report or you want to start an online business selling CBD products, mainstream lenders won’t touch you. You’ll need a specialist instead.

Luckily, specialist business models and bad credit doesn’t have to hold your business back. There are lenders who will consider most applications, no matter how off-the-wall, so don’t assume your business idea is doomed if you have a few late payments on your report.

Crowdfunding

Crowdfunding has allowed all manner of businesses to achieve their potential. Thanks to sites like Kickstarter and Indiegogo, startups like Pebble and Oculus have achieved phenomenal success. As long as you have a great pitch and people can see the potential in your business plan, the money will flow your way. In fact, crowdfunding has been so successful in recent years that many small startups have bypassed traditional funding sources altogether.

Make sure you understand the different types of crowdfunding before you create a pitch. They include:

  • Donation-based crowdfunding – ask for money with nothing given in return
  • Reward-based crowdfunding – ask for donations in return for a reward
  • Peer-to-peer crowdfunding – cut out the middleman and borrow money directly from investors
  • Securities-based crowdfunding – investors are given a share in the business in return for cash

Angel Investors

Angel investors are people with a lot of experience and significant capital to spare. They look for embryonic businesses that show a lot of promise. In return for capital, the investor is given a share of the business or the promise of a decent return on their investment.
One advantage of securing funding from an Angel Investor is that you can tap into their experience in the early days of running your business. After all, they have a vested interest in ensuring your venture is a success!

Lastly, don’t dismiss the notion of asking friends and families to contribute to capital if they can afford it. If they say no, consider whether your business idea is worth pursuing.

9 Uses of Dams in Civil Construction

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StrategyDriven Tactical Execution Article|Dams in Civil Construction|9 Uses of Dams in Civil ConstructionCivil engineers design dams and the final product is amazing. Dams are majestic but they also serve many purposes. Here’s a look at what dams are and the structures’ many uses.

What Is A Dam?

Dams are barriers built across a river or stream. Engineers design dams so water pools behind the barrier. Water is collected on the upstream side of the dam and the water is called a reservoir. The other side of the barrier is called downstream. Municipalities who plan to build dams need civil engineering services.

There are many types of dams including embankment dams. These are artificial dams made with a semi-plastic structure and a mix of sand, soil, clay, and rock. Gravity dams are huge and are made of stone and concrete masonry. Earthen dams are made of soil while timber dams are made with wood.

#1 Irrigation

Results of a recent study show half of the world’s large dams were built for irrigation. Moreover, over a billion people around the globe depend on reservoir-generated irrigation. Egypt sits in the middle of the desert and crops have been depleted by droughts. The Aswan High Dam was built to protect farmers by controlling water flowing in the Nile River. An agreement between Egypt and Sudan allows Sudanese farmers to use some of the water.

#2 & #3 Water Supply

Some water from reservoirs is used to supply fresh water for commercial and residential use. Further, dams are often used to control water flow in rivers. Warragamba is an Australian dam used to supply water to millions of people.

#4 Hydropower

Hydropower is popular because it’s environmentally friendly. The U.S. is one of the largest producers of hydropower, followed by Canada. Dams produce up to 12 percent of the U.S. power supply. Brazil’s Itaipu Dam is the world’s largest hydropower dam.

#5 Flood Control

Flood control dams hold floodwater and prevent it from getting to residential areas. They’re usually built in areas where flooding happens regularly. For example, The Tennessee Valley Dams, help to control flood on the lower Mississippi, lower Ohio, and Tennessee Rivers. Floodwaters are either released downstream or stored for future use.

#6 Navigation

Navigation dams are used to allow ships to travel in certain rivers. The dam is designed so the river maintains a depth deep enough for ships to pass. Bonneville Dam, located in Washington State, is a river navigational dam.

#7 Debris Dam

A debris dam is used to store debris from river water. River water may contain sand, rocks, and wood. The water on the dam’s downstream side is clear.

#8 Recreational Purposes

Most dams serve more than one purpose. Indeed, the building of some dams created booming recreational areas. These areas would not exist if the dam hadn’t created the reservoir of water. Some communities built beaches adjacent to the reservoir along with boat landings. The Russell Dam was built on the border of South Carolina and Georgia in the 1970s and 1980s. The dam created Russell Lake which is the center of recreational activity. The dam’s original purpose was flood control and hydropower.

#9 Mine Tailing

Mine tailings are by-products of certain mine operations. Mine tailings disposal is a major environmental concern. The tailings have to be stored permanently and dams are the perfect repository. Previously, mine tailings were dumped in rivers and contaminated the area.
Civil engineers design many types of dams. Most dams serve many purposes including flood control, irrigation, and a source of hydropower. It’s easy to see why some dams are major tourist attractions.