Lockdown is easing and with that comes the perfect chance for you to reboots your business. You may have had to diversify your business methods over the last few months and perhaps had to make some changes. Some of which you at be sticking with. However, you may want to look at ways you can push the digital aspects of your business now things are slowly getting back to normal. So what should you do? Here are some suggestions.
Rebrand your website
One of the first things that you can consider doing would be to rebrand your website. There is a lot of focus on online presence right now and with many people choosing to buy and shop online at the moment, your website needs to be up to scratch. Is there a way that you can rebrand your website? Perhaps look at a new logo or colour scheme, new content and layout, and even make it more responsive. These things could improve the chance of visitors turning into sales.
Launch an application
Another thing to consider right now would be an application for your business. Again with so much focus being online, it could be the ideal time to start thinking about an app which could streamline content or sales for you. Experts such as 8base could be a great option to consider to help you develop and app and launch it. It could be an ideal option to boost your digital presence.
Work on your social media presence
There is no denying the importance of social media at the moment, so it might be time to work on your platforms and see how you could improve this. It might be time to start getting consistent with the content that you share, or maybe looking at alternative ways to share your business such as different images or video content. Perhaps it could be a good time to start thinking about engaging and building your following organically. Answering comments and responding to direct messages.
Improve SEO
With so many people going online to shop or find things they need, you now need to improve your SEO the very best way that you can. This might include things such as the content on your website as well as social media platforms. SEO will be one of the ways to direct potential customers and clients from search engines to your website, so it may be time to start thinking about how you can improve the content you share.
Come up with a digital marketing strategy
Last of all, a digital marketing strategy will help you to bring all of the above together and streamline your approach. There is more focus online these days which means the competition has increased, so now more than ever you will want your business to be able to stand out from the crowd. Whether you hire a digital marketing agency or you come up with something yourself, make sure you have some form of strategy in place.
Let’s hope these tips help you to push the digital aspects of your business.
https://www.strategydriven.com/wp-content/uploads/screen-1.png8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-06-23 13:00:262020-06-23 13:26:19Pushing The Digital Aspects Of Your Business
Turnover rates in the restaurant industry are among the highest in any industry. In 2017 the employee turnover rate in the US restaurant industry edged over 70%. The estimated turnover rate for front-line staff like servers and waiters came in even worse at 110%.
The Center for Hospitality Research at Cornell University estimated the average cost to a restaurant of a turned-over employee is $5864. This works out to employee turnover costing an average full-service restaurant $146,000 every year. In a low margin business like a restaurant this can’t afford to go unchecked.
The cost of employee turnover goes beyond the recruiting, hiring and training of a replacement. This accounts for around 50% of the total cost. The balance is made up of a host of hidden costs that accompany employee turnover that don’t necessarily show up on the balance sheet.
Let’s delve into these hidden costs and what restaurant can do to mitigate them.
Loss of Institutional Knowledge
There’s a famous saying “it takes a village to raise a child,” and this same idea applies to business.
Every time you lose an employee whether it be a waitress, server or cook, you lose important knowledge regardless of whether that employee was working for your business for a year or ten years. When an employee leaves, they take the history and knowledge they accumulated at your company with them as well.
To make matters worse, you need to pay to re-train the replacement employee, and sometimes you can’t teach all the knowledge that was lost. Although it’s difficult to measure the cost of knowledge, you can be assured that time and energy will definitely be wasted with every employee turnover.
Demoralized Staff
It should go without saying that employee turnover strikes at the heart of the morale of your entire workforce.
When an employee leaves, other employees must pick up the slack to account for this void while you search for a replacement. This creates for some unhappy people. Employees can begin to feel resentful if they are taking on more responsibilities with no pay raise or benefits. They might even start considering leaving themselves.
Thus, losing one employee could easily turn into losing a few more throughout the year. It can lead to something like a domino effect where your productivity declines long after the initial employee leaves.
The health of a company is closely tied to the employee turnover rate — so stay keen on keeping your employee morale high if turnovers ever do occur.
Distracted Management
Your assistant manager and shift manager will have to dedicate a good portion of their time to replacing lost employees. These new responsibilities could easily come at the expense of other crucial functions in your company.
Effectively, you will be paying your employees top-dollar salaries for recruiting employees when they could instead be focusing on actual business strategies and expansion. Your business suffers as its primary responsibilities are stalled while your management searches for an employee replacement.
A business usually relies on its best people to recruit new employees. However, with them now busy finding and training new employees, your entire business suffers. The ones with the best business practices and the most know-how in management will distracted looking for an employee replacement. This is always a net drain on your business.
Loss of Credibility
In an environment of excessive employee turnover, management can easily get hit with a serious loss to their credibility.
For example, if any media begins to report on losses to your employee staff, then it could easily cause a snowball effect. Bad publicity over employee turnover and management could easily cause a downward spiral you would be smart to avoid.
A loss of credibility could affect public perceptions of your business, but this could also trickle into a real decline in sales.
For example, if a lost employee affects customer satisfaction, you can begin to see serious consequences: the company will begin to lose its most important customers. With high turnovers, customers could easily get frustrated and begin to turn away from your business.
***
It should be clear now that there are plenty of hidden costs associated with employee turnover, which begs the question: What can you do to stop it?
Create an Inviting and Fulfilling Work Environment
You can lessen demoralization of your staff when an employee leaves by demonstrating that they are a crucial part of your business. This begins with your work environment and how you conduct yourself as a business. Employees will be far less likely to follow suit and leave if they feel they are respected at work. By encouraging a community environment for your staff where they feel welcome, you can retain employees and keep them loyal. Of course, how you choose to go about creating a fulfilling work environment is dependent on the ins and outs of your company. There is no one-size-fits-all solution.
Ask yourself: Would I want to work in this environment as an employee myself? Put yourself in the shoes of your staff and work from there. Make them feel appreciated and let them know they are important to the workings of your business.
Stay Up-to-Date on Compensation and Benefits
A business that stalls on compensating its workers is a recipe for disaster, even if it happens just once. If employees cannot be certain they’ll be paid on time, they’re more likely going to head to the door if such negligence continues.
An efficient business strategy, however, is one that keeps track of how employees are developing and their rising worth, paying them accordingly for better work. This keeps employees satisfied and makes them feel as though they are adding real value to the company (and being rewarded for it!).
Engage Your Employees
You should never siphon off your employees to one section of your business and only interact with them when discussing compensation. Don’t ever limit your employee engagement to just surveys and pay: build a culture of engagement from the top of the company all the way to the bottom.
Everyone needs to be on the same page for a business to be its most successful. If you engage with your employees beyond just what’s absolutely necessary, you’ll be more in tune with the work they’re producing — and your employees will be definitely be appreciative of it.
With these helpful words of advice, you can start limiting the chances of employee turnover and create a vibrant, productive work environment for your business. All of this begins with recognizing your employees as crucial to your business. So, try cultivating a work culture of generosity and gratitude in your own business: you’ll be surprised how far it goes in retaining a productive workforce.
https://www.strategydriven.com/wp-content/uploads/Calendar.jpg8421200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-06-23 11:45:042020-06-24 21:13:273 not-so-obvious reasons to use employee scheduling software in your small business
As an entrepreneur, you know how important money management is. Both inside and outside of the workplace, it can be the difference between struggling to make ends meet and paving your way for financial success. What’s more, it can be the difference between making and losing a profit. For this reason, money management simply must be a skill that you work on and try to become well versed with regards to.
If you feel that your career as an entrepreneur is being held back by a lack of knowledge on your part in the art of money management, then make sure to check out the five pieces of advice below.
1. Establish personal financial goals and steps to reach them
In order to turn over a profit in your career and grow your entrepreneurial portfolio as a result, you must, first, be able to manage your money on a personal level. Well, if you can’t look after your own money, how are going to be able to look after a business’s or even another person’s?
To learn how to look after your own money, you should establish some personal financial goals. It means setting targets and being proactive in the steps that you take to reach them. Whether this means aiming to have a specific amount of money saved by a particular time, or whether this means spending a certain amount in a week, you should set your targets and put plans into place so that you can reach and hit them. By becoming well versed in the art of goal setting and step taking as a person, you’ll succeed as an entrepreneur because these are skills that are exchangeable.
Something else that you should do on a personal level is to know what your credit score is. You’re never going to get anywhere as an entrepreneur if you don’t know what your rating is. What’s more, you could actually be held back from making future investments based on past discrepancies. It means that knowing where you stand with regards to credit is essential.
2. Get educated
If you want to become a genuinely great manager of money, then you need to educate yourself financially as often and as fervently as you can. It doesn’t necessarily mean taking a course in finance or accounting; this just means throwing yourself into tasks in which you have to be on the ball in a financial sense to stand any chance of success.
A good first port of call is to throw yourself into the deep end with investing and stock markets. By learning all about what it takes to study and manipulate ever-changing financial markets, you will soon understand how to stay afloat financially no matter what financial fiasco comes your way. By educating yourself in regards to bull and bear markets and what kinds of investments can and should be made within them, especially, you will set yourself up for a lifetime of financial strength and longevity. In this instance, you should check out Dr Kent Moors stock picks, specifically the information that details oil investment, as this will help you to have a better grasp on what, how and when certain investments should be made.
3. Learn to crunch numbers
By learning how to crunch numbers, you will be able to make sense of every financial figure that comes your way, which means that you’ll never be left dumbfounded by anything that you come across, and you’ll find yourself missing out on profit far less. To learn how to crunch numbers and reach financial figures easily, spend as much time as you can with your company’s accountants. Also, you could try playing games that rely heavily on one’s ability to read and understand financial patterns, one such game being poker.
Learning how to crunch numbers will also benefit you in your quest to become a great marketer. This is because number crunching will teach you what it takes to translate the impact of trends and then turn them into tangible results for yourself.
4. Become well versed in the art of organization
You’re never going to become an entrepreneur that has a reputation for being great with their money if you aren’t good at organization. It doesn’t just means learning how to organize your money, either. You should treat organization as if it is a way of life. You should know where everything is at all times, and you should know where you have to be at all times too.
In regards to chronicling your financial information specifically, start by organizing everything into categories. Put information of the utmost importance and outgoing payments that are deemed urgent at the forefront of your financial plans, and sums that can afford to be left unattended for a while on the back burner.
5. Find yourself a mentor
If you aren’t a professional accountant or financial advisor, you will struggle from time to time when it comes to money management. Sometimes you’ll feel like you can’t keep up with all of your monthly outgoings and incomings, and sometimes you’ll spend far more than you can afford to. To stop yourself from inflicting irreparable damage on yours or your business’s financial status, you should find yourself a mentor who can guide you. It could mean working alongside an accountant at your firm, it could mean hiring a financial consultant to help you from time to time, or it could simply mean talking to an older friend or relative of yours that has some experience in equity and asset holding.
If you want to be a successful entrepreneur, then learning how to manage money is an absolute must. To do this, you should ensure that your personal finance is as strong as it can be, you should educate yourself with regards to investment, you should learn how to number crunch, you should organize yourself in a business sense and as a person, and you should align yourself with a mentor. By doing all of this, you’ll be well on your way towards being able to handle even the largest sums of money. Lastly, don’t forget to check out https://www.moneyexpert.com/za/ for all the best deals for helpful financial purchases from loans to insurance for your business.
https://www.strategydriven.com/wp-content/uploads/MoneyManagement.jpg7981200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-06-23 11:15:092020-06-24 21:10:265 Money Management Tips for Entrepreneurs
For those who are not yet on board with the prospect of outsourcing, this Q and A post shall help to quell your concerns. Below are four commonly asked questions that are often asked by business owners about outsourcing. And accompanying them, the answers to help you decipher whether or not outsourcing of some kind is a good choice for your business.
What is outsourcing?
Outsourcing refers to business owners finding and paying talented professionals (such as freelancers) and companies to do the work they don’t have the time or expertise to do themselves.
Depending on the scale of your business, there are usually multiple activities you (and your team) need to complete to ensure the company runs smoothly. For example, an entrepreneur who plans to launch their startup will need to work through the below;
Record every expense, income, and outgoing to ensure you have all the necessary information ready to complete your tax return
Everyone has a limited amount of time and resources available to complete business tasks, therefore attempting to adopt multiple jobs at once and do them well is near impossible. As a solution, outsourcing is often the answer to entrepreneurs’ who are short on time.
Providing numerous opportunities to outsource all of the tasks mentioned above and more, you can, for instance, outsource a trusted business partner to take care of everything related to human resources, such as hiring employees and managing the payroll. Or hire a freelance social media manager to take care of all the business’s social channels such as Instagram, Facebook, and Linkedin.
What services can I outsource?
Practically each and every area of your business you can think of can be outsourced. Here are a few of many examples;
Sales
Digital Marketing
Human Resources
IT services
Customer services
Can small businesses outsource work?
Of course, there’s no minimum amount of employees or turnover required to outsource services, but some freelancers, contractors, and services are better suited to smaller businesses than others; you just need to research and find out what works for you.
Is there a cost advantage?
Perhaps one of the most significant benefits of outsourcing is the amount of money your company can save. If your company has been affected by the pandemic, cutting costs is likely compulsory rather than a choice.
Delegating tasks to businesses outside of your own eliminates the costs associated with hiring employees to perform a specific role.
For example, hiring an in-house human resources team to take care of every aspect of interviews, employment, pensions, and healthcare is costly. Furthermore, you need to provide the same service to the human resources team you’ve hired too.
Deciding what not to do is as important as deciding what to do. – Jessica Jackley, entrepreneur
Entrepreneurs can’t do it all. If you want to cut costs, save time, improve efficiency, and concentrate on the parts of your business, you are passionate about, delegate tasks to other professionals.
https://www.strategydriven.com/wp-content/uploads/black-and-white-business-career-close-up-221164.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-06-23 07:00:242020-06-23 00:36:334 Frequently Asked Questions About Outsourcing Answered
Whether you have just graduated from uni or have had your degree for some time, you might be wondering, is a master’s degree worth the effort? Many of the results that you can get from some master’s courses, like additional job opportunities or better career prospects, can also be gained from alternative means like graduate schemes or industry qualifications. And at around ten thousand pounds for a year of study, getting a master’s degree doesn’t always come cheap either.
If you’ve been pondering going back to uni and getting a postgraduate qualification, it’s always worth taking the time to determine whether or not it will be worth the effort for you. The answer will depend on your personal situation and your career goals.
What Do You Want to Do?
First of all, consider what you want to do with your career. Will a master’s degree be essential? If you want to work in a field or a position where a master’s degree is required as a minimum, your choice has been made for you. However, bear in mind that the jobs where a master’s degree is the minimum requirement are few and far between, and most of the time there will be alternative pathways to getting there. Do as much research as you can on your chosen career path, to determine whether getting a master’s is right for you.
Studying for the Right Reasons
Even if alternative options are available, studying for a master’s degree can be fun and it will make a great addition to your CV. However, it’s important to make sure that you want to get a master’s degree for the right reasons. Don’t apply for a master’s simply because you miss uni life or aren’t sure what you want to do after graduating; there’s a risk that you’ll end up in more student debt and still not sure about your next steps at the end of it. If you’re unsure of what to do next, why not try a graduate scheme, go travelling, or work in various jobs for a year or two to help you get some more experiences that you can use to choose your pathway?
Masters Vs. Industry Qualifications
In some industries, there are other qualifications that you can do online or at local colleges that will help you get your foot into better career options. For example, if you studied psychology and want to become a counsellor, you might not need to get a master’s degree; there are industry-recognised qualifications that you can study for in less time that will enable you to start working in your chosen profession. And, they will often cost a lot less than getting a master’s degree. Weigh up the costs and benefits of each option available to you, and determine whether you actually need a master’s degree or if there’s a cheaper, faster way of getting to where you need to be.
Choosing the Right Degree
If you’ve decided that a master’s degree is the right way forward for you, it’s time to consider which degree course you are going to apply for. Again, this might be an easy decision based on your career, if a master’s in a certain subject is required for you to get there. But more often than not, you will have a range of options to choose from. Take a look at this guide at unicompare.com designed to help you choose the right master’s course for you. University Compare allows you to shortlist suitable master’s courses and compare them to each other in terms of course content, facilities, teaching styles, employment prospects and more to help you make the right decision for your career.
Choosing Your University
You don’t have to stay at the same university to study for your master’s, although this is a popular choice for many students, with many universities offering tuition discounts for students who decide to return. And there’s no reason why you shouldn’t study at the same university if you enjoyed your time there as an undergraduate and they offer a suitable course and facilities for your needs.
However, you might decide to go elsewhere, which is when you will need to do a little more research. Perhaps you want to attend a higher ranking university than the one who studied at first, in order to improve your CV, or maybe you want to attend a university that is highly specialised in the master’s degree course that you have chosen, with state-of-the-art facilities to take advantage of.
Start your university search early and attend open days to get a feel for the campus, teaching staff and facilities before you make a final decision. And, apply to more than one university so that you have more options.
A master’s degree can be worth the effort if you’re doing it for the right reasons. It’s a great way to advance your career, boost your CV and get in front of more opportunities.
https://www.strategydriven.com/wp-content/uploads/graduation-2038864_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-06-22 17:00:492020-06-22 20:33:33Is a Master’s Degree Worth the Effort?