Are you looking to improve your brand reputation? Brand reputation has a direct impact on the success of a company. After all, a consumer will always opt for a brand with a good reputation as opposed to one which is not perceived well by others. This makes it challenging for new companies and those that have been unable to develop a positive reputation, but the good news is that there are a few highly effective strategies for improving brand reputation, which can deliver powerful results. It does take some time to develop a positive reputation, but combining a few of these strategies will help you to get there faster.
1. Stand For Something
Today’s consumer is a highly aware one as there are so many issues around the world and constant media coverage. Standing for an important issue will help to present your brand as one that is concerned more than simply about your bottom line and could help you to attract more people to your brand, plus you will also be doing good in the world, so it is a win-win situation.
2. Reduce Environmental Impact
Leading on from this, one of the best ways to improve your reputation is to reduce your environmental impact. This is a topic that gets a tremendous amount of media attention as it is a real cause for concern, so this could really boost your reputation – just be sure to document what steps you are taking to reduce your impact and share this online. In addition to doing your bit, this could help to reduce your operating costs, too.
3. Have A Professional Video Made
Content is king in today’s digital world, but consumers see an enormous amount of content on a daily basis, which can make it hard to stand out. Film is a highly engaging form of media that will always captivate the audience, so this is a smart format to use for your content, whether this is an advert, explainer video, tutorial, or any other type of corporate film. It is important to use an experienced production company for the best results – you can learn more about A Wing Visuals online to discover the benefits of using their production service to improve your brand reputation.
4. Engage With Your Target Customer
The quickest way to improve (and damage) brand reputation is through the way in which you communicate with your target customer. You should always be friendly, professional, and willing to go the extra mile so that you can forge strong relationships and show that you are a brand that cares and can be trusted. Additionally, make it easy for people to get in touch with your business and provide a few different methods that they can do this, such as online chat and on the phone.
Combine these strategies to improve your brand reputation, and you should start to notice an improvement in how you are perceived by the outside world before long. Brand reputation is critical to success, but it is also an area that needs a lot of work, patience, and commitment.
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Having a blog as part of your business website is a brilliant way to help to connect with the customers that you have, and it also adds some strength to your business, and gives you some clout as a brand. However, even with these benefits, there are many businesses that haven’t yet latched on to the idea that having a blog is something that is going to be beneficial. Many businesses think that a blog can be something that is time-consuming. It can take some planning to come up with ideas for posts, and actually getting them written, but that shouldn’t be what stops you from launching one for your business. The time and planning really is worth the effort.
A blog for your business website is not a waste going to be a waste of time. In fact, it has been found that it can be one of the most cost-effective ways that you can market and promote your business, and can help to get more leads, and as a result, sales and customers. You can establish yourself as an authority in your industry, when you share relevant and correct information, and it can help you to get found more easily on the world wide web. Not only that, it is pretty straightforward to blog. You can always outsource it too, but with so many businesses doing it, and seeing the benefit, it needs to be something that you at least consider. With that in mind, here are some of the top tips on how to start a professional blog for your business.
Write for your customers
Writing for your business blog is something that is going to be different to writing for your own personal blog. Although some examples can come into play, they should be business related to demonstrate a point, rather than drawing on personal experience. The business blog is not all about you as an individual. You should always bear in mind that the people who are going to read the blog, are your customers or potential customers. So the content that is out there, needs to be written for them and their needs. Think about who your ideal customer is, and then write content according to that.
Great web hosting
If you already have a website, then the chances are that you are already happy with what you have. However, for a blog, you should have some great hosting, to really maximize the benefits of blogging, and making sure that the look and design of your site works well, and fits in with your brand. There are a variety of options, such as cloud hosting, or using a platform that is specific to blogging, like WordPress, for example. You could even consider something like Hostgator WordPress hosting which is hosting that is designed specifically to cater to any WordPress websites. When you combine cloud and WordPress hosting together, as in this case, it could help you to get a fast, secure, and reliable website and blog. You want the site to be quick to load and reliable, otherwise people will just get bored.
Content is king
In order for readers to stick to your blog, and keep coming back for more, the content that you create needs to be great! Not to mention that Google loves fresh content, so posting regularly helps to have new content for it to index, and helps your website to rank well in searches. Having great content is how you establish your business website as an authority in your industry. When you write about what you know, then it will make the writing easy. As a result, it will be more comfortable and engaging, and keep readers coming back for more.
If you have a business that sells garden furniture, for example, it can be something that can be a little dry, but there are lots of ways that you can go with it. If you are an expert on all things garden and furniture related, and what will work best in different settings or conditions, then that is the kind of content that you should run with. It is all having content that is relevant and interesting, even if on the surface you might not think that it is.
You should also look to answer questions that you think your readers might have. Going on to the garden furniture topic again, for example, you could talk about storage and weather conditions, such as looking after your furniture in winter. This is potentially a question that your customers could have. When they know that they can come to you for all things garden related and have their questions answered, it is more likely that they will come back again.
Little and often
Blog posts don’t need to be long essays. So it is a good idea to keep them short, sweet, and to the point, answering questions along the way. Unless someone is looking to thoroughly look into and research a particular topic, people will only be looking for quick information that they can skim read. As a guide, it is a good idea to aim your blog posts to be around 250 to 500 words. If it is going to involve more words to get your point across more clearly, then that is obviously something that is completely fine to do. There is also no set time to post, or how often you should post. Just think about being consistent. If once a week is all you can manage, then just make sure that it is once a week. Customers will want to come back to see new content each time.
One of the key points is to mix things up a little. Of course, a blog is there to help convert site visitors into sales. But don’t make it all about your products and recommending them. Mix up your posts with plenty of images, link to relevant articles, and even share videos. Engage with those that leave comments, and get the whole team involved; it will make a difference.
https://www.strategydriven.com/wp-content/uploads/word-image-38.jpeg640960Nathan Iveshttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngNathan Ives2020-05-15 11:00:022020-05-15 11:33:47Guide to Getting Started with a Blog for Your Business
Adventurers immerse themselves in the most testing environments on the planet and acquire unique insights into how to be their best. They implicitly understand what it means to perform under pressure, because their very lives often depend on it. An adventurer’s mindset can help instruct us during this pandemic.
The COVID-19 crisis has turned us all into adventurers, as we push our limits and test our resolve during this journey into the unknown. It’s a strange situation, but the current pandemic is forcing us to don the adventurer’s mantle. Adventurers thrive on uncertainty and become motivated and empowered when they face the unknown. They intuitively understand that resilience is a skill that requires challenge to build and grow. The COVID-19 pandemic has developed into a once-in-a-lifetime challenge for us all and will take resilience to get through.
As this crisis unfolds, the story of one adventurer in particular, an open ocean sailor named Lisa Blair, exemplifies the resilience from which we can all benefit. An extremely accomplished solo open ocean sailor, Lisa has been thrown into a cauldron of uncertainty many times in her career and has always managed to navigate through. Her attempt to break the world record for the fastest solo circumnavigation of Antarctica is one of the most perilous journeys a sailor could undertake, and if it wasn’t for her immense capacity for resilience, she would never have survived it.
Everything had been going exactly to plan for the first 72 days of Lisa’s endeavor, and she was one month away from reaching her goal. But in the midst of a treacherous storm, everything changed. “The mast snapped at deck level so there was nothing standing up outside my boat, it was totally gone,” she recalls. The mast had fallen to the leeward side of the boat and immediately became an immovable object in the water. Her boat, Climate Action Now, was left hanging off its new anchor, pounded by 25-foot waves.
In the grips of a massive storm about 1,000 nautical miles from land, with no ship traffic near, Lisa was completely alone in the face of grave danger. “If I lost the boat that far south, there was no second chance. Even if I jumped in a life raft with my survival suit, the chances of recovery were slim for any ship to even find me, let alone find me alive if I hadn’t succumbed to exposure. So I had to free the mast at all costs.”
Through the darkness of an angry night, Lisa set about trying to save her boat. She had to free the destroyed mast — a delicate procedure in calm conditions, but in the frenzy of a storm, as her boat pitched and rolled with waves washing across its deck, it became a life-threatening task.
To release the mast Lisa needed to uncouple the rigging. To do this she needed to disengage a split-pin at the connection point at several locations. “I tried to hammer them out with my screwdriver and hammer and it just wasn’t working,” she recalls. “I was shaking so badly, I couldn’t aim right and I kept smashing my left hand. My whole hand ballooned up as I’d likely broken a few bones.”
To separate the forestay, Lisa had to crawl out on the end of the bowsprit where she was pummeled with huge crashing waves. “My legs were clamped so hard and I was gripping the remaining bit of railing with a death grip as I held on.” She needed to time her work with the gaps in the waves, hammering for all she’s worth in the trough of a wave and hanging on when the next one approached. Lisa cycled through her hands-on hands-off rodeo ride until the split-pin finally popped loose. She scrambled back on deck and made quick work of the side stays, then watched her mast slip beneath the ocean surface. She had saved the boat and herself.
Lisa Blair had to abort her record attempt and use her motor (and a perilous rescue by a Chinese container ship) to retreat to Cape Town, South Africa. Two months later with her boat repaired, she was ready to head back to sea. But instead of applause and encouragement, she was met with a chorus of naysayers telling her she had no business heading back out. Winter had descended on the Southern Ocean, and with it came colder weather, bigger waves and hurricane-sized storms.
After the monumental challenges and disappointments of the previous months, most people would have called it quits, but not Lisa. In her mind she had started something, and she was going to finish it.
What special something kept her going? What made Lisa so resilient? Here are some of her secrets:
1. Plan for worst-case scenarios.By using all of her knowledge and experience, Lisa knew both practically and emotionally what she needed to do. Her background in undertaking difficult adventures helped her prepare for her journey. She anticipated worst-case scenarios and planned how she would deal with them. She was as prepared as she could be.
Scenario planning can be an incredibly effective tool to anticipate the unknown. Mapping “if-then” responses and visualizing a myriad of scenarios can help us respond to any challenge that presents itself. Worst-case scenario planning allows us to make any decisions we face with a clear head.
2. Maintain strong personal relationships.Lisa’s strong personal relationships helped her to maintain her resilience. During difficult times, she effectively processes her feelings by sharing them openly with her support network of family and friends.
For all of us, utilizing our trusted relationships can keep our spirits up. Reaching out to those closest to us to process strong feelings is a key way to boost resilience and move through these challenging times.
3. Remain realistically optimistic.Lisa’s resilience also stemmed from a powerful sense of realistic optimism. Her ability to accurately assess the gravity of her challenges while maintaining a deep belief in the possibility of a positive outcome was critical.
In the midst of the COVID-19 pandemic, we can follow Lisa’s lead of accepting the current reality with a belief that we’ll eventually resume our disrupted quests. Success is still within our reach.
By adopting the adventurer’s approach to setbacks and challenges, we will build resilience in the face of these challenging times.
About the Author
Amy Posey is a Silicon Valley-based leadership consultant focused on neuroscience and high performance. She is the founder and CEO of SUPER*MEGA*BOSS, a manager training company.
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There is no magical money tree that provides unlimited finances. If there was, business would be a whole lot easier. In reality, the lack of money is the downfall for many businesses. When cash flow is skewed and there’s not enough revenue being generated, this will lead to companies descending into debt.
The debt hole is one that many will fall down and fail to escape from. The result: their business disappears forever.
While the position is difficult to come back from, it’s not impossible. As the following guide will demonstrate, you can deal with the debt and keep your business afloat in the process.
Look at the numbers
When it comes to a starting point for solving your debt quandary, you should always begin by having a general overview of the situation.
If you focus on the numbers, you can gain a deep insight into your current problems. By viewing the revenue and expenses of your business with a magnifying glass, you can truly understand why your debt has cropped up over time.
With this type of information, you can begin to plan for the future. You may craft a budget that will steer you out of trouble. You will understand how many sales are required to start producing a suitable profit. You can also figure out what type of costs your business can eliminate – more on that in the next section.
Reduce costs
As with any budget plan, one of the main focuses should be on your costs. If you can cut away unnecessary expenses, you will typically save a significant amount of money – the type that can go towards wiping out your debt.
Fortunately, there are various different options available when it comes to making budget cuts. Here are a few to consider:
Relocate the business: It might not be cost-effective in the beginning but relocating to a cheaper location can seriously pay off in the long run. Plus if you truly want to save money, consider abandoning the office space altogether and create a remote team.
Utilize technology: If you select the right technology, you can reduce the need for you and your employees to spend on certain tasks. For instance, you wouldn’t necessarily need someone managing the books if you use specialist accounting software that automates the process.
Freelancers instead of employees: In-house employees are expensive. Along with their regular wage, you have to consider aspects such as benefits and taxes. This isn’t the case when hiring a freelancer. You can simply pick to pay a set fee for each task/project, and there’s no need to retain a freelancer or agency.
Go paperless: Paper, mailing supplies, postage, ink – these are costs which will seem minimal on the surface. Yet they can quickly add up to being a significant expense for your business. If you go paperless, you can effectively eliminate these types of payments.
Just remember: don’t go overboard when reducing your outlays. You never want to remove so much that it negatively impacts the overall quality of your business. Your products and services need to maintain their standards – otherwise you’ll also lose something else: your customers.
Improve your marketing
Now when the previous point talks about reducing costs, you might be wondering how it’s feasible to improve your marketing. However, you don’t have to throw money at promoting your business. This can be done with a very limited budget – you just have to be savvy and strategic about it.
For instance, you can utilize social media to promote your business. It’s free to sign up on the likes of Facebook and Twitter, and you can build a healthy following and reach with a regular flow of shareable content. Even something as simple as offering a coupon code can be an effective marketing approach.
When you boost your advertising efforts, you will naturally increase your sales numbers – the ideal tonic to any debt issues.
Contact your customers
Your current customer base is what’s keeping your business alive at this point. Yet this same customer base can be used to grow your company to a new level.
First of all, you can increase sales numbers by specifically targeting your current customers. If you supply them with exclusive deals, they are likely to bite. After all, they’re a customer for a reason – they already enjoy what you’re offering, and they will do so even more if they receive a discounted price.
You can also contact customers as a form of market research. Ask them for feedback on what they like and dislike about your business, what they’d like to see from a new product range, and so on. This type of research can help guide your business towards a prosperous future.
Get in touch with creditors
If you contact your creditors and explain your current predicament, they might be willing to negotiate more favorable repay terms. This can help keep away the potential of facing a debt lawsuit.
Although no matter how much you try, creditors can decide to hit you with a lawsuit. They might feel this is the only way to get you to pay the debt. Before you do, however, analyze the options available. You can acquire professional legal help with pay off when dealing with a debt lawsuit. Their expertise
Sell up
If your debt has consumed the business and there’s seemingly no solution, there is one way of getting out of the problem: sell the company. If you sell the business, you can instantly pay off your creditors and get away from the situation.
At least, that’s if you can find a buyer. If your business is in the unfortunate position of having larger debts than assets, this won’t look enticing to buyers.
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Think of the last time you started something new… you were so excited that you couldn’t sleep the night before… you woke up without the alarm… etc. That is what motivation looks like. It may have lasted a long time, or perhaps it dropped off like a waterfall once you got to work. Has this ever happened to you?
It’s likely that you can relate because most of us, at some point in our careers, have had this happen to us. In fact, my colleague, Dr. Cathy Bush and I, have heard lots of stories from MBA students describing similar situations in their professional lives. Because we’ve heard these stories so much, we decided to do some digging to figure out what was causing employees, who were once highly driven and committed to the work, to lose their motivation. And what we discovered were five sources of demotivation or factors that contributed to employees losing their motivation. However, not only did we identify the sources, but we also pinpointed behaviors that leaders can execute to prevent demotivation from occurring in the first place. Or, if it does happen, to help repair the damage that’s been done and to help employees regain their “motivation mojo.”
So, here are the five sources of demotivation and what leaders can do.
Individual differences. Your personality, attitude and competence play a role in keeping you motivated. For instance, when we work in positions that are suited to our personality preferences, we’re more likely to keep the motivation that we brought to the work and to contribute in meaningful ways. Or when we’re feeling good about our ability to complete tasks or to perform well in our job, we’re more likely to be motivated. While this source is primarily attributable to the individual, it doesn’t mean the manager doesn’t have a role to play too. Because of the pandemic, employees may have new responsibilities and find themselves in situations where they may not be prepared or have the necessary skills. It’s important for managers to pay attention and help their employees to “get up to speed.” The sooner you do this, the sooner your employees can gain the necessary competence and confidence to perform their new tasks successfully and fulfill their job responsibilities.
Stress. It will come as no surprise that stressful work conditions can cause employees to burn out and dread going to work. While stress can give us short-term boosts to meet deadlines, it can become debilitating, adversely affecting our health and well-being, when it returns frequently or lasts for long periods of time. How leaders respond during times of stress is critical. Given the sudden changes and uncertainty that have occurred as a result of the pandemic, employees are stressed. So, as a manager, research the top tips to avoid burnout at work and take the time to have a one-on-one conversation with your employees to talk about how their adjusting to the new changes and to see what’s working and what’s not. This will give you the opportunity not only to listen and to empathize, but to work with the employee to address stressors the individual is dealing with.
Organizational culture. Culture is a big deal. The significance of culture is rooted in the fact that it consists of core values that permeate every part of the organization from norms to decision making. People often choose to work for an organization because the culture “fits” their preferences for how they want to work. Kim Cameron and Robert Quinn (2011) have identified four cultures that are indicative of most organizations: clan, adhocracy, hierarchy and market. Each of these cultures has a unique set of values that influence multiple facets of the organization from the flow of information to how firms integrate standardized processes and procedures. If there’s a “mismatch” between the organizational culture and how an employee prefers to work, there’s a chance the employee will no longer be motivated. So, leaders should pay attention to how social distancing and remote work are affecting their culture. For example, adhocracy cultures are characterized by lots of collaboration and teamwork in order to drive innovation in the marketplace. Replicating those values in your new “virtual” culture will be important, so employees continue to work in ways that are congruent with the values that caused them to choose your company.
Conflict with co-workers.Conflict is going to happen. It’s inevitable. When you bring together people from diverse backgrounds, with different ideas, agendas and experiences, you’re going to have conflict. So, don’t be afraid of it. Conflict, if it’s managed well, can be healthy for the organization. How so? Well, when conflict surfaces because employees have different ideas about how to roll out a new product, as an example, this can be a good thing for the organization. Why? Because the manager can use this opportunity to create a hearty debate that allows employees to really “drill down” on which idea makes the most sense based upon data. This can result in the company achieving a better outcome than if everyone simply agreed upon everything from the outset. Being able to do this in a way that doesn’t result in hurt feelings and winners and losers, will require leaders to create the cultural conditions that allow employees to see conflict as something to be embraced, rather than something to be avoided.
Leadership Styles. We’ve heard the saying, “people quit their bosses, not their jobs.” How leaders behave when managing their folks has a profound impact on employees. When managers show that they trust employees and allow them to give input to decisions, they create an environment where employees feel valued and are more likely to be committed. However, when leaders fail to keep employees informed with timely and relevant information, or don’t ask for their input on decisions or ignore obstacles that are getting in the way, employees will lose their motivation over time. Because these “failures” adversely affect employee engagement and motivation, leaders should pay special attention to them during this time of crisis. Given all of the uncertainty and angst about how the virus may affect the business and jobs, managers must ensure that communication is honest and ongoing. Employees can handle the truth. It’s important that you tell them. Keeping employees informed about what’s going on, removing obstacles that are getting in the way of their remote work and soliciting their input, where appropriate, can go a long way towards helping employees to maintain their motivation, in spite of the difficult circumstances.
Lack of success. Everyone needs a little bit of success at work. It’s necessary for feeling like you’re making a contribution and doing a good job. A lack of success, however, is often a sign to employees that they need to move on – and that can be bad for business. So what can you do? Well, it depends on the areas in which your employees are struggling. If they’re finding it difficult to convert leads, then sales coaching techniques could help. Likewise, if they’re struggling to master their current position, then they may require professional development. Small acts of generosity on your part can make a tremendous difference in both how they approach their work and their productivity level.
Imagine if we lived in a “work world” where employees woke up every day excited to go to the office? It may sound like “pie in the sky,” but actually it’s not. If it were, then we wouldn’t have the Fortune 100 Best Companies to Work For™ list. By attending to the five sources of demotivation, leaders can create workplaces where employees are highly motivated and engaged. So, in the words of the great philosopher, Yoda, “Do. Or do not. There is no try.” Let’s stop causing employees to be demotivated, and instead, behave in ways that cause them to keep their “motivation mojo.”
About the Author
Tara Peters, Ph.D., is a gifted educator, TED Talk speaker, bestselling author, and international consultant with a client list that includes Coca-Cola, Allstate, Walmart, and Ocwen. A professional educator for more than 26 years, she currently serves as a professor at Northwood University’s Richard DeVos Graduate School of Management and as academic dean for its Texas campus. She is the co-author of the new book The Demotivated Employee: Helping Leaders Solve the Motivation Crisis That is Plaguing Business.
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