4 Tips to Improve Your Business Performance

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StrategyDriven Managing Your Business Article |Business Performance|4 Tips to Improve Your Business PerformanceAll businesses should regularly monitor their performance and look for ways to increase efficiency, improve processes, and maximize revenues. Fortunately, some simple planning can quickly boost business performance and help you achieve your goals and objectives. Here are four tips to improve your business performance:

1. Evaluate your business performance

The first step is to evaluate your current business performance. This will give you an overview of your company and help you identify areas for improvement. You will also be able to gain a realistic idea of how close you are to achieving your intended business goals. You can use a variety of business metrics to help you assess your company’s performance. According to Chron, the following indicators can be used to evaluate business performance – key operations variables, market performance, customer returns, and product quality and returns. Monitoring your company’s performance against your business goals will help you achieve continued growth and remain competitive.

2. Focus on employee satisfaction

Employee satisfaction levels will have a significant impact on your staff’s overall performance in the workplace. Happy employees will be far more motivated and eager to do a good job. Whereas unhappy employees are likely to lack enthusiasm and be less inclined to go the extra mile at work. With that in mind, finding ways to improve employee satisfaction can be a reliable way to boost a company’s overall performance. Luckily, there are several ways that employers can increase employee engagement and improve workplace morale. Here are a few ideas:

  • Give employees greater responsibility and autonomy when it comes to their work tasks.
  • Offer flexible work schedules to help staff maintain a healthy work-life balance.
  • Support your team but avoid micromanagement.
  • Reward your staff for hard work with incentives such as shopping vouchers, bonuses, and additional vacation days.
  • Hold regular performance meetings and be transparent with employees about their career progression.

3. Invest in marketing campaigns

Marketing campaigns are an essential way to build brand awareness, increase sales conversions, and boost earning potential. For that reason, all companies should focus on implementing strategies to improve their marketing performance. Ideally, businesses should experiment with a variety of marketing techniques to help them determine the most effective way to reach their audience and promote their brand. All marketing campaigns should be closely monitored to maximize results and ensure that advertising budgets are being well spent. Some of the highest performing marketing strategies to fuel business growth include social media marketing, SEO marketing, and email marketing. You can make your online marketing campaigns even more effective by gaining marketing data lists from specialist companies such as Lead Lists.

4. Outsource business tasks

Outsourcing specific business tasks can be an extremely effective way to boost business efficiency levels. You should keep in mind that trying to do everything yourself is likely to harm your business performance. Whereas outsourcing will ensure that specific tasks are being managed by experts, thus allowing you additional time to focus on improving other vital areas of your company. Some business tasks to consider outsourcing includes digital marketing, customer support, blogging, and cybersecurity.

Taking It Public: Top 5 Things You Should Know About PR Firms

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StrategyDriven Marketing and Sales Article |PR firms |Taking It Public: Top 5 Things You Should Know About PR FirmsCould your company benefit from a brand boost? Have you been having trouble getting your logo and product in front of your target audience?

If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better.

If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. In this article, we’ll provide you with five things that you need to know about PR firms to better equip you to find the right fit for your needs.

1. PR is All About Storytelling

At the end of the day, branding your business is all about storytelling. Customers are engaged by stories, not by product features. The format of the story that your PR firm will tell will depend on your industry.
For instance, consider the fitness industry. Good fitness brands will be able to tell a story of how their customers who are dissatisfied with current fitness levels are able to more easily achieve their desired health.

2. Advertising is a Big Part of PR

One of the big parts of public relations is advertising. Whether it’s a billboard, Facebook ad, or Google search ads, advertising is crucial to most industries.

The right PR firm for you will be one that is experienced in implementing advertising campaigns for your particular industry. They should be able to prove with case studies and metrics of how they produced an ROI on those advertising campaigns.

3. Public Relations Can’t Save a Bad Product

Many companies turn to public relations firms to save their brand image after it is discovered by their general audience that their product or service doesn’t work as well as the competition.

However, public relations simply isn’t a cure for a bad product. PR can only attract customers to your company, but if you have a bad product then you can’t stop those customers from telling the world about it.

4. PR is Largely Digital in 2020

In 2020, pretty much everyone in your target audience is likely to have a smartphone or some way of reliably accessing the Internet. As a result, PR is largely digital.

Agencies like the Media Frenzy Global PR firm have significant digital marketing experience. Don’t use agencies that don’t have a similar level of expertise.

5. PR is An Art and a Science

Last but not least, remember that PR is both an art and a science. While PR firms can prove ROI with tangible numbers on things like social media advertising, it may not be able to do so with other things like general brand credibility. However, you should be able to see the results of a PR firm’s work as the level of respect your brand commands in the industry grows.

Which of the Many PR Firms Will Be Right for You?

Now that you know a little more about PR firms, you’re ready to pick the right one for you. Remember not to compromise and only pick a firm that has significant experience in your niche and is able to back up their abilities with a consistent track record of success.
For more business advice, you’re in the right place! Take some time to check out more articles on our website!

Staying Motivated In Your Career : 3 Stellar Strategies to Try

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StrategyDriven Professional Development Article |Staying Motivated|Staying Motivated In Your Career : 3 Stellar Strategies to TryIt is not always easy to stay motivated at work. In fact, long hours, plus stress can drain all of the dedication and focus out of you. However, even if you are feeling the pull of inertia, there are some tactics you can use to stay consistently motivated. Read on to discover what they are.

Get your goal setting right.

The first way to maintain your motivation at work is to understand effective goal setting. This is because if you are always aiming for things in the distant future, it can be straightforward to lose the motivation to continue.

Instead, you must make sure that you have a mix of immediate, short, medium, and long term goals. For example, your long term goal may be to start up your own business. However, you may wish to set becoming a manager in the company in which you already word as a medium-term goal. Additionally, a short term goal would be to secure a raise and more responsibility in your current role. While an immediate goal could be to go and ask you superior to evaluate your progress so far.

In fact, in this way you can achieve something this week, and at various stages towards your end goal. All of which will help you achieve your end goal, but will also ensure that you stay motivated along the journey.

Understanding your motivation.

Another critical aspect of staying motivated in your career is getting to grips with what motivates you as a person. In fact, there are various ways of doing this, such as defining your values or goals in life.

However, one of the most effective ways to uncover the thing that drives you is to use tools like the Enneagram. The Enneagram test can be useful for personal development because it highlights both an individual’s most fundamental fear and their most basic desire. That is what they are moving towards and away from in all areas of their lives. Of course, both of these are essential areas of motivation for any type of action, including the ones we take concerning our career.

Meaningful work.

Finally, when it comes to motivation in your career, a touch of realism is vital. That is that in every single job there is, there are bad days. Days when you are fed up, drained and want to throw in the towel.

However, when you have a meaningful career, it is a lot easier to get through the more negative experiences. This is because then you will have an underlying motivation that trumps any issues you may face.

To that end, when selecting or changing a career, consider more than just the pay grade.

Instead, you also must consider factors like the ones below as well:

  • What you love to do.
  • How what you do can make a positive difference in the world.
  • What you are good at

In fact, this sweet spot between all of these factors is something the Japanese refer to as Ikigai. This is a state that will help you stay motivated at work even on the most challenging of days.

Tips for Giving Your Business a Successful Global Presence

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When you are trying to run a global brand it is so important to understand what this entails. You need to try to make the most of any opportunities you get to improve the business. There are a lot of things you can and should do in order to help take your company international and develop a strong global presence.

Modern businesses develop in a lot of ways, and one of the best things you can do is to think about the changes you need to make in order to help make the most of this. Now, there are a lot of things you are going to have to get right when it comes to giving your company a global presence, and these are some of the best ideas that can help with that.

Diverse Employees

One of the best ways of turning your business into a global brand and trying to make positive changes in the future is to ensure that you are hiring a diverse body of staff. Trying to bring in people from all walks of life, and with different backgrounds and cultures is really important. You are going to have to figure out the best way of being able to achieve this. Do as much as you can to figure out some of the best employees you should be hiring as a business right now.

Professional Translators

Something else you could do to really set your business apart from the rest, and make a great impression moving forward is to hire professional translators. This is a hugely important move when it comes to impressing foreign clients, and showing them that the business cares about them. Head over to this website and check out the services they offer, so you can see what it takes to make the most of this and find the ideal translators for your business.

Rebranding

You have to do as much as you can to ensure you have a business that is perfectly suited for a foreign marketplace, and the way to achieve this is to work on rebranding. You have a lot you need to keep in mind when it comes to improving and assessing the best ways of being able to do this. Sometimes, you might find that things get lost in translation, and this means you need to consider a rebrand so that your company is in the best condition it can be to thrive in a foreign market. One of the things that is going to help you the most is to think about the cultural differences between the country you want to build a presence in and the one you are from. Getting this right could make all the difference when protecting your company.

As you can see, when you are trying to run a successful business it is important to look at how you can turn it into an international brand. Now, there are plenty of ideas that will help you with this, and trying to launch a business abroad isn’t exactly an easy proposition. Follow these ideas and you will be well placed to make the most of this right now.

How Social Media Changed Tourism Marketing

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StrategyDriven Online Marketing and Website Development Article, How Social Media Changed Tourism Marketing

Social media has changed the way people communicate and exchange information. Because of this, industries in almost every sector have had to adapt to stay ahead of the curve. For some companies, making the switch was difficult. For others, the rise in social media has improved not only exposure but also the way companies market and do business. The travel and hospitality sector is one of those areas. Social media has become the most effective form of marketing since it allows exposure to your business organically. The travel industry has particularly benefited from this change.

There has been a rise in social sharing because of social media platforms. Over 97 percent of millennials share photos and videos of their travels online, according to Entrepreneur, and the travel industry is catching on. Some companies have encouraged their customers to engage with their business through social media.

Consumers turn to social media platforms to research places to visit and the best ways to travel. To find out places to travel, 89 percent of millennials plan travel activities based on content posted by their peers online. This is thanks to social media sites like Instagram, TripAdvisor, and Yelp. Though Facebook is not specific to travel like TripAdvisor, Facebook Recommendations allow its users to ask advice to their peers about the best cities to travel, which hotels to stay in, restaurants, and activities to do. All of these things essentially use word of mouth, which is the most effective form of marketing.

StrategyDriven's Social Media Publication Timing Whitepaper


Social media has also impacted the travel agency sector. Once consumers have found a destination, they are likely to book on their own using their mobile devices. Break The Ice Media reports 35 percent of travelers have used mobile to book a tour or activity while already on location. Travel agencies have had to catch up to the rising trend focusing on selling experiences instead of materials. Self-booking has not completely knocked out the travel agency business model as they are responsible for 55 percent of airline bookings, 77 percent of cruise bookings, and 73 percent of package bookings, reports Entrepreneur.

Making it easier to communicate directly with consumers, social media has also allowed travel and hospitality companies to improve their customer service. Consumers utilize things like Trip Advisor, and Yelp to share customer satisfaction. Most companies also have a social media presence making it even easier for disgruntled or confused customers to reach out and share their dissatisfaction. Uhuru says when customers reach out to a brand on social media, over 50 percent expect a reply. This may sound like a customer service representative’s worst nightmare, but it is actually very good for the business. By quickly responding to comments on social media, they can easily improve their reputation. This helps consumers see your brand is professional and they feel valued as a patron. Listening to a customer’s complaints or concerns is another way to learn more about your customers, allowing your company to provide an excellent experience.