Why Your Business Needs Offline Marketing and Promotion in the Digital Age

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StrategyDriven Marketing and Sales Article | Why Your Business Needs Offline Marketing and Promotion in the Digital Age

Nowadays, many businesses focus their marketing and promotional budgets on digital marketing methods. This is entirely understandable given how much time the average person spends online each day, but that doesn’t mean that offline marketing should be relegated to the past.

It is common for pay per click advertising, email, and social media campaigns to dominate the marketing plans of companies. This focus on digital means that offline marketing techniques often take a backseat. However, raising the profile of your business and boosting recognition of your brand requires a combination of both offline and online marketing techniques.

While digital marketing is excellent for raising awareness of your business to a broad audience, offline marketing techniques are a useful tool for promoting awareness on a local level. Small businesses, in particular, can benefit from going back to basics and introducing more traditional promotional methods to their marketing toolkit.

Signage

Signage is an excellent way to familiarize potential customers with your business and to increase awareness in the local area. Regularly seeing your business’s logo on signage will ensure that it stays in the mind of potential customers. Signage is widely used by companies across a range of industries as a way of promoting their companies in the local area. Realtors use coroplast signs not only to show that a house is for sale but also to promote their business. Likewise, builders and decorators use signs on their customer’s homes as a way of showcasing their work and building their profile. When operating a business on a local level, this kind of offline promotion is invaluable to keep your business at the forefront of people’s minds and building brand recognition.

Sponsorship

If you want your business to become a part of the community that you operate in, sponsorship is an excellent promotional tool. Lending your business’s support to a local charity, sports team, or other good cause will boost your profile in the local area while offering support to a worthwhile cause. If your company’s values are focused around being community-minded and giving back to the local area, sponsoring a good cause is an excellent way to put these values into practice. Sponsoring and supporting events or charitable organizations is beneficial from a PR perspective and will help your business to be accepted as part of the community.

Networking

While emails and video conferencing are excellent tools and make communication fast and easy, nothing beats face to face communication. One of the most effective forms of face to face communication in business is networking.

Networking is something that divides opinion as people either love it or hate it. Still, whichever camp you fall into, it cannot be denied that it is a powerful promotional tool for your business. Networking not only enables you to make useful business connections, but it also provides the opportunity for you to share your enthusiasm and passion for your business with a broader audience. This makes networking an invaluable tool for raising the profile of your company.

10 Top Tips For Starting Your Own Business At Home

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StrategyDriven Starting Your Business Article | 10 Top Tips For Starting Your Own Business At Home

If you’re thinking of starting your own business at home but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re starting a business as a result of COVID-19 or you’ve had a business idea in mind for years, you need to be sure you’re doing all you can to make your first year a success. Whilst it may be overwhelming at first, there are lots of tips and tricks you can pick up to ensure you’re doing your best. From determining your target audience to creating a routine that you easily can work to each day, the more you’re doing to help your business succeed the better. With that in mind, here are 10 top tips for starting your own business at home:

Consider What Your Business Is Going To Do And How You’re Going To Make Money

One of the first things you need to do when it comes to starting your own business is to think about what your business is going to be doing and how you’re going to be making a profit from it. Although it may seem obvious, people often forget about this stage of their business plan.

If you’re unsure, the best thing to do is write down all of the products and services you’re thinking of offering, focussing on the value each of them will bring to the customer. Once you have done that, you will be able to think about a price point. If it helps, you may want to consider looking at your competitors and what they’re doing. When it comes to doing your first competitor analysis, you may want to do a little bit of research first.

Write A Detailed Description Of Your Target Audience

In order to create a business that is going to succeed, you need to think about who your target audience is. Whilst it may take some time, you need to ask yourself as many different questions as you can in order to create the perfect customer avatar.

Questions you may want to consider asking yourself include:

  • How old are they
  • Are they male or female?
  • Where do they live?
  • What do they do for a living?
  • What do they like to watch on TV?
  • Where do they like to shop?
  • Do they have any children?
  • What hobbies do they have?
  • What social media platforms do they use the most?
  • How often do they get paid?
  • What are their pain points?

Once you have asked as many different questions as you possibly can, you will be able to create an image of what your ideal customer should look like. This will make it much easier to market your product in the future.

Create A Comfortable Space For You To Work That Is Free Of Distractions

Working from home is incredibly difficult as you associate your home with being able to relax. Whilst you’re allowed to relax in your own home, you also need to ensure you have a specific space that is dedicated to working. Whether that’s a home office or a desk in your living room, knowing that you have a comfortable space that is free of distractions will help keep you motivated when you’re struggling to concentrate. For tips and tricks when it comes to creating a working space that motivates you, you can visit this site here.

Make Sure You’re Working To A Routine

Similar to the point above, you need to ensure you’re sticking to a working routine. Whether that means starting at the same time every day or ensuring you have an hour-long lunch break, you’re going to find you get much more done if you have a routine.

Do As Much Research As You Can When It Comes To Running A Business

If you have never run your own business before, you need to be sure you’re doing as much research as you possibly can in advance. From following successful entrepreneurs on social media to reading as much information as possible, the more you know about running your own business the better. If you’re struggling, you may want to consider taking a course to help improve your knowledge.

Set Up An Email And Caller System To Deal With Enquiries

Although you may not get many enquiries, to begin with, you need to ensure you have a way in which people can contact you if they’re interested in your products or services. The best way to do this, of course, is to give them ways to email or call you.

When it comes to setting up a phone number, you may want to consider using an auto dialer at first. This means that you will be able to continue using your personal number whilst you make outbound calls. This makes you seem like a much bigger business, which certainly helps when it comes to professionalism. For more information, you can visit Call Cowboy here.

Put As Much As You Can Into Your Marketing Efforts To Begin With

One of the best things you can do for your new business is to ensure you’re putting as much as you can into your marketing efforts for the first few months. If you’re starting a business where no one knows your name, you need to do as much as you can to increase your brand visibility. A great way to do this is to use paid ads on social media. Not only will this help build a customer base, but it will also help when it comes to growing your social media following.

Consider Outsourcing To Professionals For Certain Roles Within Your Business

One of the best ways to ensure you’re able to focus on the important aspects of running your business is to outsource work to professionals. Whether that means you’re outsourcing a role that you have no experience of or you’re simply freeing up your time to work on business development, bringing external people into your business is something you should look to do as soon as you possibly can. Although it can be expensive, they will more than pay for themselves when you’re able to grow your business exponentially.

Here are a number of different jobs you can outsource if you need to:

  • Your monthly or yearly accounts and tax return
  • The management of your social media channels
  • Content writing for your blog and your website
  • Public relations to help your business be seen
  • Virtual assistance to help with the running of your business

Although it can be hard to let go of certain aspects of your business, outsourcing is a great opportunity for business owners. For more benefits to outsourcing as an entrepreneur, you can visit this site here.

Set Yourself Goals And Targets That Are SMART

Setting yourself goals is another great way to ensure your first year is a success as it gives you something to work towards. When setting these goals, you need to ensure that they’re SMART. This means setting goals that are specific, measurable, achievable, realistic and time-based.

Make Sure You Have A Back-Up Plan In Place

Finally, you always need to be sure you have a backup plan in place. After all, you never know what could happen.

Although it can be hard to set up your own business, the tips and tricks above will help you have the best possible start. What will you be doing first? Do you think we missed anything off of the list? Let us know your thoughts and ideas in the comments section below.

3 Tips for Designing an Awesome Business Card

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StrategyDriven Marketing and Sales Article | 3 Tips for Designing an Awesome Business CardThere is some truth to the old saying, “Image is everything”.

Your eyes process images in just 13 milliseconds.

So, what does that mean for you as a savvy business person?

It means you should be thinking about how your peers, potential clients, and coworkers view your image.

The easiest place to start? Your business card.

A well put together business card can leave a lasting impression that speaks volumes about the kind of person you are.

So let’s take a look a how to design a business card that will be a step above the rest.

How to design a business card

Using these 3 tips when designing a business card will take your business persona to the next level.

Let’s get started!

1. First Impressions Are Everything

Remember what we said about image? We meant it!

Your business card design should reflect the style of your business. Your values should be well communicated by just looking at the card.

For example, if you are a creative florist with a passion for wild bouquets, you might choose a brightly colored card with a floral motif. Choosing a dark or modest card would not really reflect the appropriate image of you or your product.

The same goes for a formal business environment. You would want your color scheme to be more muted and straightforward to reflect your values.

If your creative side is struggling consider using a business card template to help inspire you.

2. Clear Contact Information

Don’t make prospective clients squint or grab their readers just to give you a call.

The minimum size you should ever be using is 8pt, but generally, 10pt-16pt is where you want to keep the size.

Your contact info should be in clear order as well.

Try laying the contact info in this classic order:

  • Company name
  • First and Last name
  • Job title
  • Contact info (phone number, email, social, etc)

The whole point of your business card is to help people get in touch with you. Making sure your contact info is clear and concise ensures that your business card design is doing its job!

3. Give It Something Extra

Standing out among the sea of business cards can be tricky, but these creative extras could help your card get the extra glance!

  • Magnetic cards – For businesses that have frequently required services like, hairstylists, lawn care workers, plumbers, etc, a convenient magnetic card placed on the refrigerator can make booking appointments a breeze.
  • Appointment tracker – Having a reminder for important dates or appointments directly on the card will be convenient for your client and lead to less missed appointments.
  • Finishing touches – Different printers can create final touches that make your card stand out against the rest. Try touches like embossing, which raises your text for a unique texture, or foil stamping, which makes your card shiny in areas where applied.

All of these extra final steps can take your design to the next level.

The Finished Product

Now that you understand how to design a business card like a pro it’s time to get started! Don’t be afraid to let your personality shine. Make your new business card today!

For more tips on for success in business check out the rest of our site!

7 Things Tax-Savvy Business Owners Should Do Before Year-End

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StrategyDriven Managing Your Finances ArticleIt’s not too late for you to take steps to minimize your 2018 business taxes!

At the end of the year, many small business owners start looking for ways to lower their business taxes using a TFSA calculator. Although the best tax plans are usually implemented year-round, it’s not too late for you to save in 2018 while you begin to plan for next year.

Here are just a few of the many tax-saving strategies we recommend to our business clients at year-end:

1. Time your income and expenses

Although it is difficult to predict how your business will fare next year, we can review your books and business plan to see whether receipt of income and payment of expenses would benefit you more this year or next. If you have had a great year, you may wish to decrease your revenue by delaying some of your December billings until early January. If you have the cash available, you can also increase your deductions this year by (1) purchasing equipment that you were planning to buy in the near future; (2) stocking up on office supplies and other items that you utilize on a regular basis; and (3) pre-paying your business mortgage, rent, insurance and/or professional subscriptions.

2. Depreciate your new equipment

The Section 179 deduction has been expanded – business are now permitted to take a first year deduction of up to $1 million on purchases of qualified equipment. Above this amount, the deduction is reduced dollar for dollar until it completely phases out at $2.5 million. For equipment expenditures that either don’t qualify under or exceed the limits of Section 179, you can take an immediate first-year deduction of 100% of the adjusted basis of the property under the new bonus depreciation rules. The new law also allows you to take this depreciation allowance for equipment that you purchased second hand – just make sure to put it in service before the end of the year. (Well, if you want to estimate how fast the value of an asset decreases over time, then simple try this smart depreciation calculator that helps to calculate depreciation by using four different methods. This depreciation rate calculator allows you to determine simple, auto, and property depreciation instantly.)

3. Set up a 401(k) plan

You are entitled to a tax credit of up to $500 per year towards the setup and the first three years of administering a company 401(k) plan. You also receive a deduction for all amounts put into the plan, which are tax-deferred until you or your employees withdraw funds.

4. Give bonuses to your staff

You can lower your business taxes and make your employees happy with gifts or bonuses at year-end. Keep in mind that while S Corporations can deduct the full amount, C Corporations can only deduct bonuses to shareholders with a 50% or greater interest in the company. These deductions are not available at all to LCCs, partnerships and sole proprietors.

5. Take all available deductions and write-offs

Remember that pass-through entities such as S Corporations and Partnerships are now able to take a 20% off qualified purchases under Section 199A of the new tax code. Also, don’t forget to take a deduction for business loan interest and to write off bad debts and obsolete equipment!

6. Buy energy-efficient business property

Be good to the environment and yourself (through tax deductions and credits) by purchasing energy-efficient business property, vehicles and equipment.

7. Meet with your tax professional now!

“It is vital that you plan your taxes before the end of the year in order to utilize as many new benefits of the new tax law as you can,” says Moskowitz, “otherwise, you may regret missing a tremendous benefit because you only found out about it after December 31st.”

So before you go any further, check out Simplex Group and find all the tax permits and services that could benefit your business.

About the Author

StrategyDriven Managing Your Finances ArticleSteve Moskowitz founded the full-service tax law firm of Moskowitz, LLP with the firm belief that everyone with the drive and commitment to start and operate a profitable business should not be held back by fear or ignorance of the tax code. In fact, one of the core principles of our firm is that individuals and businesses should learn how to benefit from it.

About Moskwitz, LLP

The tax lawyers and other financial professionals at Moskowitz, LLP offer comprehensive assistance to businesses large and small, including year-end business tax planning services. Located in the heart of the financial district of San Francisco, Moskowitz LLP works with businesses of all sizes. To learn more about Moskowitz, LLP and how we can help you legally save taxes, visit our website at: https://moskowitzllp.com/ or call toll-free at: (888) 829-3325.

9 Team Building Activities Your Entire Staff Can Enjoy

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StrategyDriven Managing Your People Article | 9 Team Building Activities Your Entire Staff Can EnjoyIn theory, organizing team building activities is a perfect way to get your team to get to know each other outside the office and form a stronger bond within the office as a result. However, finding the right activity for everyone if you are running a company that has multiple departments can be a real challenge.If your workforce is very diverse, there’s a good chance that preferences are going to vary – especially if you have a workforce in which there are employees who are not all the same relative age. This is why you need to find a way to celebrate these differences by choose activities everyone feels comfortable participating in.

Here’s a list of fun team building exercises everyone can participate in and enjoy.

Scavenger Hunt

Purpose: Teamwork

A scavenger hunt is a classic team collaboration game. The rules are easy:

Split your team into equal sized groups and send them out with a list of fun things to find. You can choose whether you want to do this in the office or outside the office. Set a time limit for all groups and put together some fun clues or even riddles that will force your teams to get creative and use not just their eyes but their brains as well! Whichever team comes back with the most items once time has run out is the winner.

Minefield

Purpose: Communication and problem solving

For this indoor game, you will need an empty room or hallway and a bunch of random office items. You can use office chairs, paper, boxes, anything you have around the office that isn’t too delicate or expensive to create obstacles in the empty space or “minefield.” Divide teams into pairs in which one of them must be blindfolded.

The other one must guide that person from start to finish without setting off any mines. That means they cannot step on any obstacles or venture outside the given boundaries. Their only guidance is the voice of their partner. You can change the number of pairs and obstacles depending on how difficult you want this game to be.

Three Truths and a Lie

Purpose: Getting to know each other

This is a really easy game. Before starting, give each team member four slips of paper where each of them can secretly write down three truths and one lie about themselves. It’s very important that the lie is believable. Instruct them not to reveal to anyone what they wrote down!

Then allow 15 minutes for conversation between the team members. This is the time when everyone should go around the room and talk about their written talking points in random order. The goal here is to convince others that your lie is a truth while you try to guess other people’s lies by asking them different questions. Remember- you should not reveal your truths or lies to other team members, even if everyone else has already guessed everything!

Say My Name

Purpose: Breaking stereotypes

Everyone should write down names (e.g. someone famous) or types of people (e.g. professor, doctor, wealthy, athletic) on name tags. Then put those tags on each team member’s back or forehead so they cannot see who they are but everyone else can.

Give people a few minutes to talk to each other and ask questions. The point is to treat everyone according to stereotypes related to the name on their tag. After each team member figures out who they are, they should exit the game and leave the rest of the people to continue playing. This game allows your employees to have fun and engage in conversation while confronting stereotypes at the same time.

StrategyDriven Managing Your People Article | 9 Team Building Activities Your Entire Staff Can Enjoy
Office Trivia

Purpose: Bonding

This is one of the easiest team building games to put together! All you have to do is come up with a series of questions about your office and then test your team’s knowledge. You can ask a variety of questions such as: “What brand of computer does a certain employee use?” “How many people are in the finance department” or “How many windows are there in the office?” or “Who takes their coffee with cream and sugar?”

Besides bonding people through conversation, this fun and easy team building activity is great for testing how observant people are and how much they know about their office, company and colleagues.

Community Service

Purpose: Enhance teamwork and collaboration

Find an activity that reflects your company values, get out of the office for a day and do something good for your community. This team building activity is not only excellent for getting your employees together and bonding through something that’s incredible positive, it’s also great for the overall image of your company in terms of local marketing.

When businesses go out into their communities and help people in need, the members of the community take notice and reward those businesses with loyalty.

Mural Painting

Purpose: Enhancing creativity

For this fun and creative team building activity you will need paint, brushes and something to paint on. It can be a canvas or a wall of your building/office. The point is to give each member of the team complete freedom to paint whatever they want. Give them a general theme and then let everyone create their own colorful masterpieces.

If you are giving an individual canvas to each employee, put them together and display them in your office as a mural once they are dry. Some people might refuse to paint at first because they don’t think they are talented, so make sure you explain to everyone that this is not a contest. This game’s purpose is to show that everyone has a creative side once they overcome their fears of showing it.

StrategyDriven Managing Your People Article | 9 Team Building Activities Your Entire Staff Can Enjoy
Make Your Logo

Purpose: Problem solving

Start by asking everyone to empty their pockets, purses and wallets and gather all the coins you can find and then place the coins on a table in front of you. Each team member should create their own logo for the company or team using the coins in front of them in one minute.

You may also use pens, notebooks, paper and anything you else you have around the office to create the logo. The logo can represent the team members individually or you can work together to create a logo for the department or even the entire organization. It’s a fun and creative game that encourages resourcefulness.

Peanut Butter and Jelly

Purpose: Communication skills

For this team building activity, you will need a small piece of paper for each employee and a list of well-known “couples” such as peanut butter and jelly, Romeo and Juliet, salt and pepper, and so on. Each team member should wear the name of one half of each pair on their backs.

Have everyone mingle and try to figure out the word on their backs while only asking each other “Yes or No” questions. Once they figure out their word, they have to find the other half of their pair. As they find each other, have them sit down while the rest of the team continues until everyone has connected with their pair.

About the Author

Tamara Luzajic is a web content writer and editor, currently working as a copywriter at Humanity, employee scheduling and workforce management software.