5 Techniques To Use To Get Your Small Business Noticed

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StrategyDriven Online Marketing and Website Development Article |Small Business|5 Techniques To Use To Get Your Small Business NoticedNo matter what industry your business is in, you need to find clever and innovative ways to stand out from the crowd. Grabbing the attention of your customers, you need them to opt for your products or services ahead of your competitors. Without garnering this attention, your business will soon lose revenue and profits – something that no small business or startup wants to face.

In the modern-day, one of the best ways to gain attention is through developing a strong online presence. To do this effectively, you can use one or several of the following methods:

Create A Killer Website

This should be one of the first things that you do as a business. Nowadays, many customers discover a new business purely through their website. Therefore, it’s vital that you create an extraordinary website that entices them into what you have to offer. As well as making your website accessible across several devices, you should include information about who you are as a company, a payment platform, why your services/products are the number one choice, etc.

You might also want to consider starting a blog. Detailing information about your product/service as well as the latest news in your industry and other related information, it’s a key way of attracting new customers onto your site. You can do this by adding backlinks to other articles, asking for guest blog posts and including high-ranking links.

Ask For Reviews and Utilize Local Listings

To establish credibility, reliability and authority within your local area, it’s a good idea to encourage past customers to share reviews about your business. These can be posted either on your website or within third-party review sites such as TrustPilot.

Alongside reviews, consider creating a business listing on Google. This way, customers can discover what you have to offer through an organic search and they will see your business as credible.

An Effective SEO Strategy

Throughout the last few years, the powerful tool that is SEO has taken over. A force to be reckoned with, a successful SEO strategy can increase your profits in the long term. When creating an SEO strategy, make sure that you optimize your website so that it’s fully-functional and accessible, discover high ranking keywords, publish high-quality content, etc.

Alternatively, you could seek effective seo services to undertake the role for you. Giving you on-going support and ensuring that your website is ranking highly, it will assist with business growth.

Marketing, Marketing, Marketing

This might sound like an obvious one, but it’s still worth a mention. For your small business, you need to create an effective marketing strategy. This can include what your marketing campaigns are and where you will place them.

Think about the best ways that you can market your product or services to customers – will you do this solely online or will you branch out to create physical billboards/advertisements?

Social Media – A Powerful Tool To Harness

When working on your online presence, you should focus some of your effort on social media. Many customers look towards a business’ social media accounts to discover more about them and how they tackle customer service enquiries.

Therefore, you should create and use your social media accounts to not only post articles and links to new products or services but as a forum for customers to connect with you by. Lots of small businesses utilize social media, so don’t get left behind.

To assist with this and to increase efficiency, you can use scheduling software to push the various posts out. An example of which is Hootsuite.

Five Reasons Advertising Is So Important

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StrategyDriven Marketing and Sales Article |Advertising Your Business|Five Reasons Advertising Is So ImportantIt doesn’t matter what type of business you have, you need to advertise. If you want people to know about your business, you need to tell them all about it. Advertising is the way to do it and there are so many different avenues which you can go down to show your business off to the world.

The best thing about advertising is that it doesn’t have to cost you too much money. Email marketing is free. Facebook is free. Outreach on Instagram and Twitter? You’ve got it, FREE! Sure, there are plenty of ways to enhance all of these freebies. For example, Facebook is free to advertise, but if you want to target the right audience, you need to write a check. The additional services for all these advertising lines do cost, but it’s so worth it.

The thing is, if you’re not utilizing these free services, you’re going to crumble, and if you want to stay upright, you need to pay a little to ensure that you are offering the right audience the right service at the right time.

You need to focus your advertising on the right clients while creating the correct awareness for your content. This means the right call to actions, the right lead measurement and aim to convert your visitors. Advertising is just the beginning. You need to know the best places to advertise, from the freebies online to websites like https://howtoadvertiseonsiriusxm.com/. You have to think about the five reasons advertising is so important, and we have those reasons listed for you below:

  1. When it comes to the advertising of your business, it’s the only thing that you can control. The impression that people get of you online is so important and if you want your message to get to the right places, advertising is where you start.
  2. With advertising, you are able to hone your products to the right audience. You can target the exact audience you want to target, allowing you to have a greater connection and get the right products in front of the right people. This is so important!
  3. If you want to be able to build the right level of awareness for your content, advertising is where to start. Everything that relates to content is educational these days, from the blog posts and vlogs you do to the ebooks you may write about your niche.
  4. If you want to have a credible business, you need to advertise. If you are running campaigns, people sit up and take notice and if they’re doing that, you’ll find it so much easier to gain attention!
  5. Every single time you advertise your business, you are making what you do look good. You can create better awareness for your content, which makes your business stand out in the most positive way.

If you want your business to gain the right level of respect, you need to focus on your advertising techniques and start making your campaigns stand out for the right reasons!

How to Keep Business Travel Costs Down

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StrategyDriven Managing Your Business Article |Business Travel Costs|How to Keep Business Travel Costs DownBusinesses are pinched, but managing your supply chain and business relationships through online video chat and emails is hard. It’s hard to keep people accountable, hard to clarify what you mean when you aren’t on-site, and harder still to come up with innovative solutions when you’re working through a screen.

Travelling to solve and fix these issues is essential, but not every company can currently afford it or find a flight to get them where they need to be. If you are grounded, there is not much that you can do, but to keep costs low for when the restrictions lift, you will want to follow this guide.

Sign Up for Flight Deals

There are two ways you can get a great deal on a flight. The first is to keep an ear out for special deals or sales. You’d be surprised at how many are occurring right now to help airlines manage their costs even though all their flights are grounded.

Take advantage of this to book very cheap flights months ahead, but don’t forget the cancellation policy. If the cancellation policy offered by the airline isn’t good enough, then your travel insurance should offer protection.

The second way is by comparing flights based on day and time. There are no set prices, so setting up alerts for price drops can help you get a great deal at any time of the year.

How to Save Going to and From Airports

If you live close enough to an airport that you can either take a shuttle or rent a taxi without it piercing holes in your wallet, then these are the better options. If your nearest airport is far away, then your best bet will be to drive there yourself. You will want to book long-stay parking in advance, especially in popular lots like Atlanta airport parking to secure yourself a good deal and a better spot.

Accommodation Options

If your business is truly struggling, then even hotels are going to seem out of your reach. Alternatives to hotels (even with the best deal you can find) include renting a private room from a local to seeing if your business partners have a place where you or your employee can stay.

You should also look for places out of the main area for more deals, but do remember to compare the travel costs to ensure overall you are spending the least amount of money.

Budget Food Options

The best part about renting either a room or a non-hotel option is that more often than not, you will be allowed to use an actual kitchen. Cooking will be hands-down the healthiest and cheapest way to eat while you are travelling. You can even bring with you familiar foods if you are travelling to an area where you are not used to the cuisine.

Saving on Public Transportation

The cheapest way to get around your destination will be with public transportation. Save with passes – some are designed for tourists, others are just passes for the day or week. Choose the best one for your budget and needs.

If you need to travel out of the city for work, however, then you will need to research your options. It might be cheaper to drive yourself, or there might be shuttle buses and other public transport choices that can help you save even further.

Reasons Why You Should Keep An Eye On Your Backlinks

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StrategyDriven Online Marketing and Website Development Article |Backlinks|Reasons Why You Should Keep An Eye On Your BacklinksIf you have been doing Search Engine Optimization for your business website, you will probably understand the importance of backlinks. Do you want more traffic for your site? Do you want it to reach the top of the search rankings and sustain your position as well? Does your business reputation and customer trust matter the most? Well, you are not alone, because this is something that every business owner wants to do. And when it comes to achieving these goals, paying attention to your site’s backlinks is the key.

First things first, you need to earn (rather than buy or exchange) backlinks while following the best practices put down by Google. Relevance and authority of the source sites are equally important. But there is much more that you need to do than just sharpening your link building strategy. You also need to keep a constant vigil on every single backlink you build so that you retain the ones that are good and disavow the bad ones. Let us unveil the reasons why link monitoring is important and why you need to keep an eye on them constantly.

Reason #1: They are crucial for SEO

Over the years, it has been proved that backlinks are and will continue to be one of the most important ranking factors in Google’s algorithm. If you want your site to reach the top of the search rankings, a healthy link profile is something you cannot afford to ignore. High quality and niche-relevant backlinks have the potential to get you to the top and fetch more traffic, which can yield more conversions for your business. Obviously, you will need to monitor them on a consistent basis so that you can be sure about having ones that add strength to your profile. At the same time, you must keep an eye on the new opportunities to earn quality backlinks that will help you get better results in the long run.

Reason #2: They can boost (or hurt) your reputation

Another reason why link monitoring becomes essential is that they have the potential to make or break your reputation. On one hand, backlinks from authoritative sources add credibility to your brand because a niche leader apparently endorses you by linking with your site. Conversely, the ones coming from illegitimate sources can cause extensive damage to your reputation. The worst ones can come from sources such as irrelevant sites, adult or gambling websites, and sites that don’t have a great reputation themselves. Not keeping an eye on your existing and new links can land you in deep trouble if there are some that happen to come from such sources.

Reason #3: They can bring Google penalties

Besides damaging your reputation, bad links can get your website penalized as well. This is something alarming because a Google penalty can push your site down the search rankings. This is the last thing you would want to happen because the site you may never be able to recover. Investing in software that helps with backlink building definitely makes sense as it lets you be selective about the ones you build. At the same time, you can also leverage a solution that tracks and monitors the existing ones constantly so that you can disavow the bad ones before they do any damage. This approach can cut down the risk of penalties to a considerable extent and save your ranking and reputation in the long run.

Reason #4: They give you the exposure you need

A constant track of your backlinks is a good approach because it enables you to ensure visibility to the right audience. Quality links come from niche-relevant sources that are bound to give you the exposure you need. At the same time, the ones that are authoritative as well pack all the punch for your site because they have a wide set of followers. Such backlinks are as good as brand endorsements that are capable of extending your website’s reach significantly. Once again, monitoring your links helps you stick with the sources that matter when it comes to getting you the right kind of exposure.

Reason #5: They protect your site from negative SEO

The business landscape is highly competitive and your rivals may do everything possible to push your website down the search rankings. They may even resort to sloppy and unethical practices such as spamming your website just to tarnish its reputation. A constant vigil on your backlinks helps you identify such harmful moves so that you can protect it from negative SEO. Even if your site does fall prey to such practices, you can immediately disavow the backlinks created with the purpose of bringing a penalty for your site. A monitoring tool, for example, can get you instant alerts when your site earns new backlinks.

Reason #6: They help you see reviews and complaints

Monitoring backlinks is a smart approach if you want to go above and beyond for improving your business. By keeping a track of the new ones, you can come to know when someone posts a review or complaint about your business. Both positive and negative reviews can be leveraged as business opportunities. While you can propagate a positive one to enhance your business reputation, the negative reviews give you an idea about the areas where you can improve. Making conscious efforts to address the complaints indicates how serious you are about customer satisfaction. This mindset can actually strengthen your relationships with even the unhappy customers in the long run.

Undoubtedly, backlinks are crucial for any business and they deserve all the attention you can give. Constant monitoring, therefore, is something you must absolutely do. Since the number of links for your website is bound to increase with time, you cannot expect to keep track of them manually. Fortunately, you can use a reliable backlink management software solution to stay ahead all the time. Besides just monitoring the links consistently, you should also take the requisite action so that you can keep up the reputation of your business in the competitive scenario.