The Dos And Don'ts Of Creating Effective Business Videos

Creating valuable and interesting videos is one of the smartest things you can do if you want to get incredible results for your business. Your audience are more likely to watch a video, and far more likely to be entertained by it than by a blog post. A video can get across information in a much shorter amount of time, too, meaning you can spread your message easily and effectively.

If you’re thinking of creating effective videos for your business, read on for some dos and don’ts that will help you.

Do Offer Something Of Value

Don’t just make videos for the sake of making videos. You should offer something of value to the people who will be watching. Could you create a how-to tutorial, or give tips of some kind? Sharing your expertise will go a long way to ensuring people watch your content again and again.

Don’t Make It Boring

Although you’re providing value and trying to help your audience, there’s still no reason that your videos should be boring. Try to make them entertaining. Speak in an engaging way. Use a fun background and demonstrations. Do a little more than sit there and talk in a monotone voice.

Do Edit It Carefully

You will likely need to edit your video when you’re done to ensure it is as streamlined as possible. You may need to edit out moments where you take a long pause or lose your train of thought, for example. It also looks more professional if you don’t see you messing with the camera before/after the video.

Don’t Forget To Show Off Your Brand

Make sure you consider your brand throughout the video, and how you can use this as an opportunity to show people what your brand is all about. What is your brand voice and personality and how can you incorporate this? Think about it carefully and ensure you are consistent across all of your videos.

Do Know Who Your Target Audience Is?

You should know your target audience like the back of your hand. People who watch pharmaceutical videos are likely going to be very different to those who watch home DIY tutorials. They are two very different audiences and should be catered to accordingly. Make sure you create a few personas so you can work out how you’re going to entertain and engage the people watching.

Don’t Post The Same Thing On Every Single Platform

Posting the same thing on every platform can be a mistake. You’ll usually post a very different video on YouTube compared to TikTok for example, although both could be beneficial to your business. Make sure you know the differences between each platform.

Do Pay Attention To Your Video Analytics

Looking at your analytics will give you an idea of what is working for you and what you can perhaps improve on. Looking at these closely will help you to make better content in the future!

How will you make effective business videos? Leave a comment below!