How 3D visualization can be a key marketing strategy

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StrategyDriven Marketing and Sales Article | How 3D visualization can be a key marketing strategyMarketing is one of the top ways in which you can promote your business. Being able to create an effective marketing strategy can make or break your brand: a good one can bring in new customers, while a bad one can mean you’re being spoken about for all the wrong reasons.

You want to stand out from the crowd and also from your competitors, which can be tricky in itself. How can you do this? You could consider using the techniques that some of your rivals might not have, such as 3D vizualisation. This may become more common as technology evolves, so get ahead of the curve and see why you may want to use 3D visualization in your marketing strategy.

It’s a bit different

Although the novelty factor that is linked to an application will wear off over time, people will try to get the most out of it until then – and can end up with great results. This technology may still be relatively new, but more innovation will follow in time. So, start using this now and you will benefit from it in the long term.

It can help with 3D thinking

Your marketing may have been displayed as a two-dimensional interface – but now you can take this to a new level. People can now visualize your marketing in 3D, rather than just in 2D, and you will get a significant benefit from this. This could even include realistic 3D property CGI images.

You can use it in virtual tours and demonstrations

You have the chance to use new ways to engage, connect with and delight your customers by using 3D environments. With virtual tours, you have the opportunity to use immersive video experiences, especially in areas such as real estate, and other industries.

Having a 3D experience can help you put a customer inside or outside of a virtual sphere. Again, you have a great chance to demonstrate how a product can work or to show its benefits.

Use it in sales presentations

Sales teams are relying more and more on using items such as tablets and other mobile devices when presenting to customers. So, by using the capabilities of these items and 3D technology, you can help to present complex information in new ways. If you want, you also have the opportunity to make promotional games that give audiences a realistic experience of a product or service.

Avoid costly errors

In industries such as real estate, for example, you can use 3D visualization to help you to check any flaws on a model before you finalize any details. This means that you can view the result before the product is created, and any issues can be solved beforehand. You’ll be able to save money, resources and time by doing this.

You keep your clients happy

Being able to present a client with a virtual tour of their item will please them. They have the opportunity to see the interactive visual product before the structure is built. Designers can also benefit, as they can show customized building designs, and they can easily make changes at no extra cost.

Construction Project Management: Top Things to Know

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StrategyDriven Project Management Article |Construction Project Management|Construction Project Management: Top Things to KnowNo big construction project can be successful without proper project management, whether professional or not. A project manager is there to navigate the projects and establish functional connections with multiple teams.

Moreover, one feature of construction projects is that they have a continuous need for modification and as such, project management is crucial to ensuring the stability of an entire procedure. This article offers pertinent information about construction project management and what it entails.

What is Construction Management?

Construction management is a term that is used to refer to a service that implements specialized methods for project management in managing the design, construction, as well as planning of a project, from the moment of its inception through to the end. The processes involved in project management can sometimes be intricate, but the core of management is always the same.

Construction management involves coordinating, planning, and completing a project irrespective of what kind it is (whether residential, commercial, industrial, heavy civil, agricultural). Proper management of projects requires excellent real-time communication between the stakeholders involved.

What makes the process of managing a project challenging is the fact that it requires thorough knowledge in different areas such as law, business, budgeting, and mediation. However, what matters at the end of the day is the successful completion of the client’s construction project.

What are the Key Functions of Project Management?

Every construction project has its objectives that must be met. While that is the case, there is a high possibility that these objectives may end up overlapping. In such circumstances, the construction manager’s role comes in handy because they will need to provide clarity about the situation to avoid costly disputes that could negatively affect the project. With this in mind, it is crucial to understand the critical functions of construction management.

One such functions involve setting clear objectives as well as the project’s scope. This function consists of planning different project parameters such as establishing performance standards, scheduling, choosing project participants, and budgeting. Apart from that, project management involves improving resource allocation through the procurement and ameliorating process. Lastly, project management consists of building reliable channels of communication to prevent as well as resolve disputes during project execution.

Real-time communication

Real-time communication is crucial when it comes to managing a project. Being in a position to communicate the latest happenings (data and information) about an ongoing project in real-time is a fundamental part of project management. Live communication during a construction process can help the manager and team of the project to be informed throughout in regards to the latest changes in the project. When that happens, it becomes possible to tackle costly project delays if they arise and prevent harmful errors before they can occur.

In addition to that, real-time communication can minimize administrative burden. For example, using reliable tools for managing projects allows the manager to create progress reports automatically. This will mean a reduction in the amount of time wasted when creating these reports manually. Moreover, digital tools can enhance the ordering process of materials to keep every team member updated about the current requirement on-site.

Arresting The Usual Suspects Of Downtime

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StrategyDriven Managing Your People Article |Downtime|Arresting The Usual Suspects Of DowntimeTime wasted in business is money wasted. You’re still paying the bills, paying your employees and missing out on revenue for every single minute spent fruitlessly. In the pursuit of more efficient and productive workplaces, it’s important to look at the risk of downtime and where it might be rearing its ugly head in your business. Here are a few of the usual suspects.

Distraction and human error

This might be the first suspicion of a manager who is worried about the productivity of their workers but rarely is it the case that a lot of downtime is caused by employees who aren’t doing their work. If someone is distracted in the workplace, such as by certain social media networks or websites, then you can use access controls to prevent them from using certain websites at certain times.

Noisy neighbors

If distraction is the culprit, then often it’s due to outside interferences, not personal problems. For instance, a workplace that doesn’t offer enough private space for individuals to concentrate on their work is likely to see a lot more interruptions. Similarly, interrupting the workflow with unnecessary phone calls and meetings can be a drain on productivity, too. Not only does it take up the time of the meeting itself, but people have a hard time “shifting back into gear” after a length interruption.

IT issues

We rely a lot more on technology nowadays, which also means that when it’s no longer accessible, it can cut us off from our ability to do work. Whether due to software or hardware, it’s important to be ready to respond to IT issues, with the help of outsourced IT support if necessary. The greater your IT scope, the more your team relies on it and the more time could be lost if you’re not invested in proactive maintenance.

Blackouts and other natural disasters

There’s not a lot you can do to foresee natural disasters. There is a lot you can do to prepare for them, however. For instance, many businesses will invest in a backup internet connection or allow employees to work remotely if the network of the office building goes down. Similarly, you may use a backup generator to supply the power needed to keep the work going in event of a breakout. Flexibility is crucial.

How to measure it

If you want to know the specific culprit behind the majority of your own downtime, then a little fact-finding is necessary. Time-tracking software* and apps can help you see how your team is using their time, from what websites and apps they’re using to any time they might be prevented from doing work. Then you can address the issue directly rather than having to guess what’s at the route of your time-wasting problems.

An assessment of the workplace is needed, and a strategy to cut down on the downtime plaguing your team is essential. Not only does it waste time and money, but it impacts the motivation and engagement of your team. Let downtime rule the roost and everyone suffers.

Perfect Presentation: How to Make your Retail Space Easy on the Eye

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StrategyDriven Marketing and Sales Article |Retail Space|Perfect Presentation: How to Make your Retail Space Easy on the EyeA store’s presentation is significant when it comes to sales. For example, a store that is disorganized and cluttered is less likely to be visited by customers. This will have a negative impact on their bottom line and may cause them to shut down. However, a store that is visually pleasing, organized, and easy to shop at will entice many customers to buy there. Below is a closer look at various retails spaces and recommendations regarding their particular stores and ways they can appeal more to their customers.

Pharmacies

The organization is vital for a pharmacy to get customers the medicine they seek. An effective way to improve the speed of its inventory and management system is to include Pharmacy Carousels. This is a heavy-duty system that is automated and is ideal for pharmacies. It maximizes the storage of medical supplies, improves dispensing speeds, and decreases human error. A pharmacy is one area customers want to walk into and see that it is kept well and organized. After all, people must be very confident in their pharmacy and staff since their health depends on it.

Department Stores

People love shopping at stores when it comes to their clothing. They want to be able to touch it, see it, and try it on. Stores must also be organized, have the proper sizes out, and must appeal to the senses of the shopper. For this, the stores must include various shelving units and round carousels to make sure they grab the attention of the shopper from the moment they walk in.

Grocery Stores

Grocery stores appeal to the senses because they are often significant areas that are well-lit and house a lot of various colors in one area. For example, the produce department has groups of fruits and vegetables that are stacked high. This appeals to the senses, as an array of colors are grouped for the customer to choose from. The aisles are also organized well, having products neatly arranged and stacked together, making it easier for the shopper to grab items they need.

Merchandising Tips For Any Retail Space

When it comes to the success of any retail space, it is important to keep in mind that a customer’s visual sense is the most crucial aspect of shopping. This will also keep them in the store long enough to make a purchase or two. Below are a few tips regarding this.

Product grouping allows the shopper to use their imagination to visualize themselves wearing the products displayed. Another great tip is to engage the customer with all the senses. Play music with a slower and softer beat, as this will slow down the customer’s pace as they look around the store. Put items in the line of sight so that customers can easily see and touch different things.

Finally, it is important to display signage correctly throughout the store, especially if it is a larger one. Many customers become overwhelmed when they walk into a larger department store, and if it is not organized well, they will more than likely walk right out. Signs will direct people on where to go as well as informing them of various sales and products.

The success of a store depends mainly on the way it is displayed to customers. It essential to have an organized and well-stocked store to make it appealing and easy for a customer to find precisely what they are looking for.

How to Effectively Market Your Small Business

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StrategyDriven Online Marketing and Website Development Article |Market your Small Business|How to Effectively Market Your Small BusinessWithout the proper marketing, most startups and small businesses will be doomed to fail. Making sure that your product or service falls on the right ears is a crucial part of any successful business plan.

However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment.

Complete Your Market Research

Knowing your market is always the starting block for any marketing campaign. You need to identify who your customers are, where they are conducting their research and what’s influencing their decisions. A thorough market research should give you insights into customer thinking, buying patterns, location and initial sales forecasts.

This can in turn help you to monitor market trends and conduct detailed competitor analysis.

Profile Target Markets

The better you understand your target market, the better you will be able to market to them with relevant content and messaging on the right platforms. To maximize ROI and enjoy higher conversion rates, you need to avoid unnecessary exposure. Make sure you are putting out the right message to the right people by grouping or segmenting potential customers, and your existing database, based on key elements like:

  • Geography
  • Demographics: age, gender, education level, income, occupation
  • Behavior: loyalty, attitude, buying habits
  • Lifestyle: social class, personality, personal values

Isolate Your Unique Selling Proposition

A thorough competitor analysis should help you to identify what makes people buy your product or service rather than your competitors. Being known for a specific service will help you to steal a bigger chunk of the market share from larger competitors.

Decide on Your Marketing Avenues

With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business. From direct marketing to mobile, to social, your marketing platform should reflect your marketing goals as well as your target audiences, personality, budget, location and more.

Whether you are using business advertising to build brand awareness or social to improve lead generation, you will need a well-defined goal in order to ensure that you utilize the correct techniques for your audience. Uncovering your audience’s preferred communication channels and purchasing paths is also crucial in order to make an informed decision. Your marketing strategies should align with the when and where of your target audience.

It is also critical that you identify your marketing budget before deciding on your marketing avenue. Different avenues will have different costs associated, so it is key that you start off knowing exactly how much you have to spend in order to maximize ROI and look after the financial health of your business.

Consider your industry and look into the marketing efforts of your competitors. They may have already identified the best means for communicating with your target audience, and therefore be a useful resource.

Remember to keep testing and interpreting the results of all your marketing efforts. Only then can you know what’s working and whether it looks to stay that way.