How to Run a Social Media Campaign: A Guide for Beginners

Every year, people continue to spend more time on social media. In 2019, the average person spent 2 hours and 23 minutes on social media every day.

If you’re selling any type of product or service, you need to know how to run a social media campaign if you want to get your brand in front of your customers.

Keep reading to learn more about building a social media plan that will help you reach a wider audience.

1. Create Goals for Your Campaign

Before you can run a social media campaign, you need to decide what your goals are for it. Do you want to sell a new product, increase brand awareness, or grow your email list?

Whatever the purpose is of your social media campaign, be sure to create goals that are specific, measureable, and achievable.

2. Select Platforms

The second step is to decide which social media platforms you’re going to use to reach your audience. This will determine how you create the content or ads since you want to optimize them for each platform.

Unless you have a huge marketing team in place, you’ll want to pick just two or three platforms for your campaign. This allows you to only focus on the platforms that will help you reach your goals.

3. Check or Make a Social Media Style Guide

If you don’t already have one, now is the time to create a social media style guide. Make sure everything from your logo to your image sizes are well-defined for each platform you’re using.

4. Plan Your Content

Now it’s time to plan your content. Think about what you want to share to guide users down the sales funnel or to reach your goals for the campaign. Then, come up with a schedule of content that will help you accomplish that.

5. Set Your Budget

Possibly the easiest part of the planning process is to determine how much you’re willing to spend on your social media campaign. If you’re running ads, you can set a price per day or for the entire campaign.

6. Prepare Your Social Media Tools

You don’t want to end up scrounging around for tools at the last second once you’ve launched your campaign. For that reason, decide now what tools you’ll use for every part of the campaign process.

This could include:

A logo maker
Graphic design programs
Auto-scheduling software
Email list builder

Be sure to keep everyone on the same page, especially if you have more than one person creating visual content.

7. Get to Work!

All that’s left now is to start working on your social media campaign! You put in the preparation work, so now you just have to follow through with your plan and start creating and posting content.

Learn More About How to Run a Social Media Campaign

Now you know how to run a social media campaign. As you can see, it takes a great deal of preparation but is necessary if you want to get the best return on your investment.

To learn more about social media marketing and how to accelerate growth in your business, keep reading our blog. It’s filled with information you can use to make every marketing campaign more successful.