Seven marketing and business strategies for real estate agents

StrategyDriven Insights Audio

Being a real estate agent is no different to working within any other industry: you’ll need to market yourself and your brand so you can be successful. There are a number of different ways that you can do this – however, what will work for a person in one industry won’t necessarily be the best for someone else in another role.

So what should you add to your marketing and business strategies to be a good real estate agent? Your aim is to make sure you can sell properties for the best price you can on behalf of the seller, and to attract buyers to gain interest in your portfolio. There are different methods and materials you could use to your advantage, so think about what could be the best strategy to use for your real estate brand.

These are only some of the items you could include in your plans.Try implementing some of them, and see what could be excellent additions to your business.

Use video

Using technology as a device for your real estate business will show your clients that you have a fresh perspective on selling homes. You could use video streaming for live auctions, for example, or use social media tools for quick home walk-throughs. Buyers want to have their agent to liven up what’s added to social media.

Try out VR

Tech-savvy real estate agents are looking to include virtual reality, or VR, for walkthroughs. Many people will want to view a property in the comfort of their current home and, by using VR, you can offer a comprehensive preview of that place. If you want to be competitive in real estate, then technology is one area that can give you an edge.

Put some effort into your online profile

You need to have an effective online profile so you can attract future business and get previous client referrals – so is an important part of your marketing by using websites for real estate brokers. Your profile should be compatible for all mobile devices as well as different computer screens; people are more mobile-centric, so you need to meet the demands of the smartphone market to make sure they will check you out.

Learn about your local property market

The valuation of a potential property is most likely to be based on other properties within the local area. So if the prices of property within one town are in the $220,000 range, for example, there might be an area where there are places that won’t sell for more than $178,000.

So do a bit of research into what properties sell for, so you can have information that you can present to a potential client. There are portals available that can give you details of recent sale agreed prices.

The area that you look at should be based on the number of properties that are in it. So if there aren’t that many homes in that place, then you will need to widen your search.

Develop your skills

Once you’ve learnt the basics, you should put them into practice. What would you do if a seller asks you to reduce your commission, or how would you explain what happens with inspection contingency?

The more people you engage with, the more practice you will have when it comes to tackling important topics. So have as many real estate conversations that you can, and practice any scripts.

It’s also crucial that you run your real estate career as a business, and develop your entrepreneurial skills. Make sure you carry out some research using a range of sources that will give you inspiration and ideas that you could put into action, as well as give you valuable insights. There’s a lot of real estate information online, including on YouTube, and there are numerous books you can also read.

Engage with your audience on social media

One of the most efficient ways of engaging with your audience on social media is to optimize your content, so it is easy to find and is something other than just promotional. You can also post direct questions to your followers – such as on polls and on Instagram stories, for example.

Use testimonials and quotes

Real estate isn’t the best material for you to create interesting and engaging content. So if you’re struggling with this, you can try using customer testimonials and interesting quotes. You will then have a steady amount of quality content if you turn these blocks of text into beautiful pictures.