How to Develop a Successful SEO Strategy for Your Business

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StrategyDriven Online Marketing and Website Development Article, How to Develop a Successful SEO Strategy for your Business

The importance of SEO has surged in recent years, and if you’re looking to attract more customers to your website, you simply can’t afford to ignore it. When it comes to achieving the coveted first page positions in SERPs (Search Engine Results Pages), having a solid SEO strategy in place is essential. These days search engine results are more crowded than ever before, and winning your place in the rankings will require patience, hard work, and an understanding of how to properly optimize your website. With that in mind, below you will discover how to develop your very own successful SEO strategy.

Conduct a Full SEO Audit for your Website

When it comes to getting started with SEO, having solid foundations in place is an important first step to take. Without a strong platform, all other SEO efforts will essentially be wasted, and getting your website to rank highly in search results will be difficult. If you’re looking after a website with thousands of pages, then it might be worth considering an investment in website auditing software such as the industry-standard Screaming Frog or Deepcrawl to speed up this process. If you’re in any way unsure about how to carry out this process, it might be best to get in touch with professionals who are adept at creating and tailoring an SEO strategy to your business.

Start building links as soon as you can

One of the most important elements of any successful SEO strategy is link building, and this needs to be taken into account when trying to get more clicks from Google. Google’s ranking algorithms are complex and multi-faceted, but time and time again links have been proven to play a huge part in determining the position of a page in search results. There are, of course, many other factors to consider, but incorporating link building into your SEO strategy is a must.

Invest wisely in keyword research software

Taking the time to understand your user needs and learning what people are actually searching for is the bedrock of a good SEO strategy. Without in-depth knowledge and data on your customers, how else are you going to create valuable content that they can relate to? The Google search console provides an insight into which keywords are used to drive people to your site, and it’s completely free. Alternatively, sign up to SEMrush or Ahrefs for a more detailed picture of the search landscape.

Top tip: Be on the lookout for question keywords, as this can inform the content strategy of your blog pages.

Keep up to date with industry news and announcements

SEO changes faster than the weather, and in an industry as dynamic as SEO, it’s important to stay as up to date as possible. In 2019 alone, there were thousands of updates to Google’s ranking factors. Subscribe to newsletters, read blogs and be on the lookout for important news from Google about updates so you can ensure your SEO strategy is on-trend.

3 Ways to Benefit Your Business with VoIP

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When you’re trying to get your home business off the ground, one thing that is of the utmost importance is making sure you have effective ways to communicate with clients/customers, and other employees if you have them.

One of the best ways to do that is with a VoIP phone system. You can learn more about VoIP solutions at www.vtechsupport.com/services-solution/voip-solutions/. Simply put, VoIP (Voice over Internet Protocol) is a digital telephone service that allows you to make and receive calls through the Internet.

So, why not just use a traditional telephone to communicate with others connected to your business? Can VoIP make a difference? Let’s look at three ways this service can benefit your business, and why you might want to make the switch.

StrategyDriven Managing Your Business Article | 3 Ways to Benefit Your Business with VoIP

1. It’s Cheaper

You want your business to continuously grow, right? Well, think about how many phone lines you might need in order to make that happen. Even if you only have a few, if you’re working on international business, the costs can start to add up quickly when it comes to calling times.

With VoIP, you only have to pay your Internet Service Provider – and you’re doing that already! It’s a good idea to have a solutions team at the ready in case you run into any issues with your VoIP, but the cost can still be less expensive than traditional phone lines, especially if you’re making long-distance calls to other countries.

2. It Makes Conference Calls Easier

If you have to have a conference call with several people at once, VoIP is the clear winner. Not only is the cost of conferencing usually built into the VoIP service you have (unlike most phone lines), but because the communication is through the Internet, you can enjoy additional benefits.

This includes things like video conferencing where you can share images and texts in real-time. It’s a great way to keep things organized and make sure everyone on the call is getting the correct information.

3. It’s Portable for Telecommuting

Remote work has become hugely popular in the U.S. and across the globe. As of 2019, about 4.7 million employees in the U.S. work from home at least half of the time.

When you use VoIP for your business, your remote employees can connect to it from any location, and they’ll have a specific phone number that won’t change no matter where they go. Not only does it allow them to access the phone to make calls, but they can also send faxes and access the other data services of your office.

VoIP isn’t necessarily anything new, but many businesses still aren’t taking advantage of it the way they could be. So, whether you’re a business owner with several remote workers or you just want to streamline your communication options with clients and customers, it’s worth looking into VoIP solutions and how they can save you money, time, and the headaches that can sometimes come from working with a traditional phone system.

Is Your Web Designer Turning Viewers Into Customers?

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StrategyDriven Online Marketing and Website Development Article, Is Your Web Designer Turning Viewers Into Customers?

Is your website attracting traffic but failing to draw in customers? If so, then this is likely to do with the design of your website. There are so many companies who are failing to reach their online potential because of their website. You may think your site looks impressive visually, but a good design incorporates so much more than this.

Too many companies offering website design services are doing their customers an injustice. They try and wow them with the likes of flashy graphics but they don’t take the time to deal with what really matters; generating money. After all, isn’t higher profit what every business wants to achieve? The flashy graphics may look fantastic, but it may also take ages to load, and by this time your potential customer has gone elsewhere and bought off of your competitor.

When you are looking for website design, find a company that will deal with the hard facts. Is your bounce rate too high? Are you generating enough page views? Are people only visiting your site for a short period of time? How many viewers are you turning into customers? They need to tackle these issues and work tirelessly until the resolution is one you can be satisfied with.

This is not to say that they will not generate innovative and creative website designs. They should have an undeniable talent for their field, which is matched with the training, qualifications, and experience required. Designs must always visually delightful and every decision is made whilst thinking about your brand image and the corporate identity you assign yourself with.

A goal-orientated approach and innovative design ideas must be coupled with a focus on user experience and a powerful functionality in order to give you the complete package. The internet is all about convenience; that’s why people love it so much. When you look at your website now, can you honestly say it is easy to use? Can customers easily navigate to the returns page? Is a method of contact easily accessible?

Apart from a thorough approach, another area to look for is a thorough process. The company should begin with a consultation whereby they are able to soak up as much as possible about your business as well as provide you with a creative brief. They will identify the key conversion factors for your business i.e. how they are going to turn those viewers into customers! Then the web design process begins followed by website development. This is where the design is turned into the complete finished package. They will then provide you with in-depth CMS training to ensure you can use your new website without any difficulty.

They should not just design a website and leave you to it; they should provide ongoing support and quarterly reports to ensure your website is performing to the optimum level. After all, the internet is ever progressing and developing and thus you simply cannot remain stagnant.

Ready To Work In Your Own Office?

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StrategyDriven Starting Your Business Article |Starting Your Own Business|Ready To Work In Your Own Office?If you feel you’re ready for an office of your own, to take your home business or new business idea into, put a brake on the process for a moment. You need to stop and think a little more about what you’re getting into, and whether or not it makes sense for you and your career goals at this point in time.

So, why not take the questions listed below and apply them to your situation? It’s much better to be cautious when spending capital like this, rather than accept the risk and let things fall through much faster than you ever thought possible.

How Long Have You Been in Business?

The amount of time you’ve been in business is key to knowing whether you’re ready for your own office or not. If you’ve got a business that’s at least a year old, and better yet, you’ve been operating for at least 5 years, you’ll have an advantage over someone just starting out and trying to build their brand. You’ll already have done all of the necessary foundation work, and now you’re simply expanding to something bigger and better.

How Many Offices Are Around You?

The amount of offices in the same area as you is a good indicator of the kind of competition you’ll come up against. It’s one of the main reasons why businesses fail in the first year; if you’ve got an overwhelming amount of competition to try and beat out of the water, you won’t have the time or resources to focus on your customers. You’ll be constantly trying to innovate, and do better than the company just down the road, and who knows if you’ll be able to pull that off?

At the same time, you need to be sure there’s enough office space for you to move into as well. You need to look into private office rentals in your area, if you don’t have the capital to outright buy an office of your own (as many small businesses don’t).

Why Would You Need an Office?

And of course, ask yourself why you’d be in need of an office for the future. How many bullet points can you jot down on paper to answer this question? You’ll need at least 3 to ensure you’ve got a viable strategy to work off of in order to pay for your expansion; you may need an office to house more employees, which means you have more customers to service, which means you’re making more profit overall.

And do these kind of profits outweigh the costs of moving into a commercial space? If not, your expansion plans may need a bit of refining before you go any further.

Your own office is something you often dream of, of course. But you need to be sure you’re ready to take it on; you need to ensure that you’ve got the funds and the need behind you for such a space. Don’t rush your expansion process.

Office Ergonomics Are Key To Business Success

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StrategyDriven Managing Your People Article |Office Ergonomics|Office Ergonomics Are Key To Business SuccessA good business is one that takes the health and safety of all its employees seriously and part of this is to consider good, sound ergonomic practice in the office space.

If employees are engaged in repetitive tasks that put their bodies under strain, over time, this will show in their performance and in their general wellbeing. This has a negative effect on their work and their ability to achieve in the longer term.

Standard office environments offer many different challenges to the health and wellbeing of employees and, over the last few years, the understanding of this has increased. However, gaining a greater knowledge of good office ergonomic practice is one of the most important ways in which employees can be happier, fulfilled and safer.

Why Businesses Must Take Ergonomics Seriously

Put simply, a good grounding in ergonomic practice can help minimize and prevent injuries and conditions that arise from repetitive office work. The most commonly reported concerns amongst employees are injuries to the musculoskeletal system, caused by sitting or standing in the same position for too long, and repetitive strain injuries from activities such as sitting and typing.

How To Implement Good Ergonomic Practice

These issues need to be addressed, and one way of doing this is by having face to face meetings with employees either via one to one interviews or a larger group conference so that everyone can talk and air their views together and workable solutions can be discussed.

Another good way of gaining a greater understanding is to look at hiring a team of people to come in and observe how employees work and how they interact and move within the office environment, noting any health and safety concerns as well as the types of activities being carried out. Information on how employees sit or stand, how they move around the office are all important, as are looking at what can be done to improve rest facilities and creating spaces so that staff can have separate areas to work and relax in.

From these observations, solutions can be derived. These can be as simple as providing better, and more comfortable and supportive office chairs and desks, to providing better solutions such as wall storage bins that require little in the way of repetitive bending or stretching to use, or office shelves placed at heights all people can reach without having to bend or stretch.

What Results Can Such Practices Offer?

The results of such observations mean that long term both the business and the employee will reap the benefits. There will be less time lost in disputes and sick leave, and employees will hopefully be happier and healthier as a result.

A business that looks after its staff will almost certainly see a rise in productivity levels, and reductions in compensation claims and occupational health appointments. Many companies often overlook the topic of ergonomics when considering staff health and wellbeing, considering it the least of their worries. However, a little time spent on this now can result in a happier, healthier and more productive workforce now and in the future too.