Different Ways to Promote Creativity in the Workplace

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StrategyDriven Innovation Article | Different Ways to Promote Creativity in the WorkplaceWhen it comes to the workplace, people often emphasize traditional themes such as productivity and collaboration. However, there are many other valuable traits that employees can bring to the office and that managers should embrace. One of the most underrated features that you should promote in your workplace is creativity. Creativity can have a multitude of benefits for you and your workers, such as increased output and a higher sense of enthusiasm. Here are some simple but effective ways to foster creativity among your employees.

Give Employees Room to Explore

You’ll never know what your team is capable of if you don’t give them the chance to test their boundaries. To truly let your employees thrive, give them plenty of space to explore new opportunities and ask new questions. Engaging in this form of self-discovery allows your employees to have a sense of freedom while doing their jobs. Always be open to their suggestions and encourage them to propose new ideas. While not every attempt will be successful, each one can give your team a valuable learning experience that has the potential to help them thrive.

Use the Right Tools

The tools that your company utilizes on a day-to-day basis ultimately define its approach to creativity in the workplace. In order to make the most of the tools and technology that your employees use, make sure to confirm that they foster creative thinking in every way. It’s always a good idea to regularly evaluate your company’s technology to ensure that it’s facilitating your employees’ work as much as possible. From updated devices to new workflow automation software, making use of the proper tools can give your team more space to explore their creativity.

Celebrate Diversity

If you’re looking for a way to naturally incorporate creativity into your team, try to pay attention to the employees themselves. Members of diverse teams are much more likely to bring a variety of thoughts, opinions and suggestions to the table. This wide array of ideas can feed the overall creativity in your workplace and increase everyone’s enthusiasm as a result. Whether an employee has a suggestion about a project she’s working on or a proposal regarding the new Miratech software, you never know what kinds of ideas you’ll encounter when you emphasize diversity.

Don’t be hesitant about exploring the creative potential of your team at work. If you embrace this valuable trait, you can watch your employees thrive in a variety of ways.

Finding Strategy Jobs in London

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StrategyDriven Professional Development Article | Finding Strategy Jobs in LondonAs you may know, a career in strategy or strategic planning implies you helping a corporation design their road to profitability and growth while overcoming competition and constant change.

Moreover, as a corporate strategist, you have the opportunity to analyze everything that makes a company run properly. Naturally, most of your responsibilities will deal with making the company run!

If you know what a business needs to operate properly and think that you have the analytical skills, instinct, and natural feel for a strategy job, then you should consider applying for one with recruitment agencies like The Barton Partnership who specialise in offering London based strategy jobs here https://www.thebartonpartnership.com/strategy-jobs-in-london.

It is worth noting that corporate strategists have a long-term career ahead of them, as they can easily become Senior Directors, independent consultants, or even CEOs of London-based companies. You can start your career in strategy at!

The Most Popular Roles

Browsing job openings on various platforms or locally, in your own city, will show you the most popular non-technical jobs/roles area in strategy.

Most of these roles do require a notable level of analytics, but it goes without saying that each job opening is different. For example, a certain job vacancy may require you to know some programming languages, while another one may require experience in operations and financial planning.

The point here is that, even if the role of strategy jobs is widely popular, you must find the one that suits your expertise, experience, and knowledge. You may want to be a strategist, but you can’t be one in an IT company if you’ve studied only marketing.

The Most Important Skill

Corporate strategists will state that you require a plethora of skills in order to be fit for such a job. However, a few of them will tell you what the most important one is – namely, focus!

This very field comes with a lot of challenges, as well as with a lot of opportunities that you must focus on properly. You will have to deal with potential partners, competitors, product development, and so on. In this respect, the focus will soon be your best friend!

Finding Strategy Jobs

If you want to become a corporate strategist in London, then you have to know and research the top sectors for this particular field.

Even if a certain course or training session won’t make you perfect for a job, you can use that as a boost to your strategy career. In short, even if you don’t have the required knowledge for the job, you can get your hands on it, if you are motivated enough.

At the moment, some of the top sectors that are actively looking for strategists are:

  • Finance
  • Financial Services
  • Public Sector
  • Private Equity
  • Business Development
  • Digital
  • Operations
  • Marketing
  • Advertising
  • Brand

With so many sectors, finding the corporate strategy role fit for you won’t be that hard to do.

The Bottom Line

The last thing you should know about finding strategy jobs (in London) is how to get the job – obviously. Basically, you have to know what is expected from the role that you are applying for.

Keep in mind that every role can be very different, as well as the salary and job description. This is why it is highly recommended that, before you apply for a job, you should thoroughly research the role and the company!

The Ultimate Guide to Throwing Events for a Business

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StrategyDriven Marketing and Sales Article | The Ultimate Guide to Throwing Events for a Business EventThe U.S. has about 32.5 million businesses, although the exact number depends on just how you define a business.

With millions of other businesses to compete with, how can you ensure yours stands out? Throwing events is one surefire way to get noticed.

However, a business event can quickly become a business disaster if it’s not properly planned out. If your event is badly organized, out of touch, or otherwise unimpressive, it can actually be worse for your business than not having an event at all. They say there’s no such thing as bad publicity, but for small business owners, that doesn’t ring true.

But don’t let the risk of a failed event scare you away from trying. To ensure that your event gets you the right kind of recognition, you just need to plan ahead properly.

Not sure how to promote an event successfully, or how to make sure the event goes well on the day of? We’ve got you covered. Here’s our complete guide to throwing events as a business.

1. Lay out Your Goals

One of the hardest parts of planning a business event is knowing what kind of event it should be. To decide what the main event should look like, it’s often easier to work backward from your goals or desired outcomes.

Why have this event? Is it to thank your current customers, turning them into repeat customers?

Is it to get the word out about your new brand? Is to have an exciting place for a big announcement?

Once you know your goal, the type of event will soon become clear. For example, if you want to get the word out, you could consider having an open house with free refreshments and entertainment. If you want to reward your current customers, you could have an exclusive after-hours shopping event with special discounts just for them.

2. Lock Down the Basics

Now that you have your goals or “why” together, you need to nail down the “who, what, when, and where.”

In addition to knowing what kind of event it’ll be, and who it’ll be for, decide who on your team will take charge of different aspects. Figure out your location and set a date.

Make sure the date is far ahead of time so you can prepare. When it comes to event planning, it’s best to start early, especially for big events.

3. Create a Promotion Calendar

Now that you know your event basics, you have a timeline to work with. Take the time you have between now and the event date, and create a calendar for promotion.

This means you’ll also need to decide how to promote it best. Social media always works well, but email, text, mail, and other tools can also help.

Add each promotional method to the right places on the calendar. For example, you might start making monthly social media posts about the event now while you’re six months out. But when you’re two months out, you could bump it up to biweekly posts, and send a save-the-date mailer to your current customers.

4. Work Word of Mouth

Although it may not go on your official promotion calendar, word of mouth is an important part of promotion too.

Make sure to talk up the event to everyone you meet. Train your employees to do the same. Consider giving them a short “script” so they can easily pitch the event essentials.

Talk to customers, other business owners, neighbors, and anyone who you think may be interested. Consider carrying a stash of flyers to hand out when opportunities come up. While this can’t replace your promotion calendar, it can be more successful than you might think.

5. Stick to a Budget

When you’re early in the promotion game, you may not need to think much about a budget. Unless you’re paying to reserve a venue, most of your early promotion and planning will probably be free or inexpensive.

However, as time goes by, the event will become more pricey. You might need to order promotional merch, hire a catering company, or pay local bands or speakers, for example. Without a budget, your event can quickly become impractically expensive.

Set your budget early and make sure it’s realistic. Try to foresee every possible expense, but leave some flexibility beyond the essentials too.

If your budget is tight, you can still have a great event, but you might need to compromise. For example, instead of the fully-catered meal you imagined, maybe bringing some food trucks to the parking lot will be more realistic for this event.

6. Make a Day-Of List

You’ve meticulously planned everything else out so far. So don’t leave the day of the event up to chance.

Make a list of all that needs to happen on the day of, when it needs to happen, and who’s responsible for it. This schedule will keep you and your team on track.

Of course, unexpected things during the event can throw the schedule off a bit. It’s important to be flexible too. But having a map to guide the day will ensure nothing major gets forgotten.

7. Have a Follow-Up Plan 

Finally, the event doesn’t end when everyone goes home. You’ll need to follow up, see how it went, and start planning your next event.

Send out an email to attendees with post event survey questions to learn what went well and what could’ve been better. Offer a thank you to those who attended, like a discount or free trial.

Then, start planning the next event using what you learned! Whether you make your last event a regular occurrence or plan something totally new, you’ll be able to make it a success thanks to your prior experience.

Ready to Start Throwing Events for Your Business?

With this guide, you’re ready to start throwing events that everyone will look forward to.

A good business event is a great experience for your customers, your staff, and you. These events are crucial for keeping your brand ahead of the competition, so start planning yours now!

Looking for more ways to grow and improve your brand? Our insights might be just what you need. Check out our other blogs to learn more.

How To Succeed As A Taxi Company

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There are many great reasons why you might want to run a taxi company. Not only is it the kind of business that people are always going to have a demand for, and therefore will prove to be a particularly successful business, but it is also fairly easy to run once you have it all set up. Of course, setting it up properly is the real challenge here, and something which you are going to have to think about well if you are going to have the success you want. In this article, we are going to look at some of the things you will want to consider if you are keen to succeed as a taxi company. As long as you make sure of these things, you will find that is much more likely to happen.

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Find A Good Location

Probably the most important thing of all is that you can find a location which is going to work out well for you. That means somewhere which has a need, and does not already have too much in the way of competition. You will probably find that this is one of the harder elements of all, as there are not going to be many places left which have that kind of goldilocks status. However, with enough research you should be able to make sure that you are finding somewhere good to operate, so it is something that you will find it is worth spending some time on. Remember too that you are competing with companies like Uber these days, so you need to think about that as well. If you can find somewhere they don’t tend to go, you might have better luck.

Track Your Vehicles

Ultimately, you need to make sure that you have a good level of control over your vehicles. If you don’t, then you don’t know what kind of money you might be losing out on without even being aware of it, and that is obviously not the kind of situation you want to find yourself in. so make sure that you are tracking your vehicles as closely as you can. The best way to do that is to use technology like TripLog. It’s simple enough to install, and you can check on the mileage of any vehicle just by looking at your phone. The more acutely you track your vehicles, the stronger a position your business will be in.

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Focus On Customer Care

People really care that their taxi drivers are caring for them, so this is something that you are going to want to think about too. The more that you set your business apart as a taxi company that shows a great deal of customer care, the more you will find that you have a good chance of people really respecting you. They will then use your service more, and recommend you to more people too, so this is an important consideration to think about as early on as you can.

Never Take Your Suppliers For Granted

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StrategyDriven Tactical Execution Article |Suppliers|Never Take Your Suppliers For GrantedThere are many pillars upon which a competent business rests. See how even the most successful business operates with only 20% of its staff turning up for work, or only 20% of its IT systems functioning that day, and you’ll see just how quickly even the most titanic corporations can lose value quickly.

This is why it’s important to never take those pillars for granted. Included in this definition, often forgotten, is the network of suppliers you use. No business can function without a supplier of some kind, even the most self-reliant and self-sufficient firm that seems to construct most of their output themselves. Even those businesses that craft raw materials for other production capabilities will need to rely on tools, security, IT infrastructure and more from a separate source, and this applies to your business also.

This means that it’s important to consider the value of your suppliers, and to understand just how to build that business relationship effectively. This can help you both isolate the best and worst suppliers you may have to use, and that can be important.

Consider the following advice:

Customized Services

The best suppliers offer customized services to help you realize your ambitions as a firm in the best manner possible. This is because over and above the normal applications your firm may have for their product line, applications such as metal stamping, plastic moulds and storage solutions can add or subtract from your final product depending on how you use certain implements. When you realize this, you can hold onto those suppliers that are familiar with your firm and are willing to work with you to the best solution.

Loyal Goodwill

There’s a sense of goodwill that develops when you continue to use the same services. Perhaps this may even run two-ways. If you are known as a client that pays their invoices within a matter of days, if you have clear and consistent communication and you’re also forthright about your needs surrounding a new project, then you are both an exciting and dependable client to work for. If you appreciate your suppliers in return and practice goodwill from time to time, they will return that, potentially even placing you at the top of their priority list.

Supporting Your Local Businesses

Supporting your local businesses can be a worthwhile stance to take in itself. Sure, blindly supporting the businesses around you without any consideration for how they treat their customers or clients is not the way forward, but at the same time, if you have the choice between two suppliers and one is local and smaller and can fulfill your orders just fine? It may be worth utilizing them, to bond with the strength of community, and to abide by ethical business practices that may just return back to you. You never know just how this web of complex mutual support can truly improve and raise a local economy, and help you craft more thorough business ties.

With this advice, we hope you’ll never take your suppliers for granted.