How Has Ai Revolutionised Our Daily Lives For The Better?

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StrategyDriven Editorial Perspective Article|AI|How Has Ai Revolutionised Our Daily Lives For The Better?Ai and its capabilities have rapidly increased in recent years with at-home devices and mobile devices using their own Ai to increase performance. But how else has it revolutionised the way that we go about our daily routines? Whether this is in business for the use of artificial intelligence in sales, or at home to turn on and off the heating and other electrical appliances, there are a number of ways that Ai has become incredibly useful. In this article, we will be looking at the implementation of Ai and how this has revolutionised the way we conduct daily activities.

The Rise In Digital Assistances

One of the biggest ways that Artificial Intelligence has affect our daily routine is through the use of Assistances. Whether this is Amazons Alexa, Google or Siri, each of these use an Ai software to revolutionise our daily lives and make jobs easier to complete. Whether this is searching on the internet, placing directions in maps or looking for videos on Google, this ai algorithm helps to streamline the daily process and learn your daily preferences for a fully personalised experience.

Product Recommendations

Another way that Ai has helped to better people’s lives is through the use of product recommendations. Whether this is shopping on Amazon or even taking advantage of Google shopping capabilities, Ai will recommend products to you based off of your search history as well as other items that you have been looking at. This is the same with Google ads as it implements cookies that track your spending and search behaviour. This not only makes repurchasing items much easier for those of us that regularly shop online, but it also helps businesses to see more of a return of investment from their remarketing campaigns.

Tv And Music Recommendations

In addition to product recommendations, Ai is also used on some of our favourite platforms such as Netflix, Amazon Prime and Youtube streaming services. Ai is used to not only recommend programs or channels for you to watch, but they also send you notifications for up to date content that may interest you. This has revolutionised our daily lives as many of us now opt for media of this form rather than watching traditional television as there is much more variety for anyone looking to watch new content from some of their favourite actors.

Googles Algorithm

The final way that Ai has revolutionised our daily routine is through the websites that we choose. Not only does Google’s algorithm provide us with reliable information quickly, but it also encourages us to find reliable sources with new and refreshed content every day. Whether it is a website search for a specific key term or a recommended video on YouTube, this all makes our lives much easier when using the digital space. Though it does take time for the Google algorithm to get it right, this will help you to organise your life as well as enjoy media in a brand-new way.

Though this is still in the early stages, the implementation of Ai in our everyday lives is only set to make our lives easier than ever before whether this is online or in the home. Only time will tell where this will go.

Four Things Your Company Needs To Stay Alive

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StrategyDriven Entrepreneurship Article|Startups|Four Things Your Company Needs To Stay AliveThere is so much more to business today than just money, charm and good looks, which means that there is more for you to do to stay successful. There are new startup that are emerging into the business world every minute, and staying up to date with them is not always easy. Only 50% of those new startups are going to survive, which means you need to make sure that you’re in that 50%.

There is a lot of pressure for you to stay relevant, and you need to communicate to others how valuable you are as a business. If you don’t know your value, you’re not going to be able to do better for others, and you’re not going to be able to keep your business thriving and alive for others. So, let’s take a look at four things that your business needs to stay alive.

A Purpose. More than anything, you need to know what you’re doing it all for. Your business should be a solid one, and it can be if you are careful about how you treat people. You need to be able to offer something to society, whether that’s a business that has a good handle on its technology (read more about this here) or a good handle on its finances. What do you have to offer? Ask yourself this again and again. If you can’t come up with an answer, you’re in trouble.

Exploration. You want to make a difference to the world and the only way that you’re going to be able to do that is to keep educating yourself, keep learning and keep exploring what you can offer other people. You want to be able to connect to others and learn from them all in one go, and you can do that when you are open to diversification. Diversifying is going to keep you alive!

Sociability. Are you online? No? It’s a problem. You need to be on social media in the same way you need to save money – your business depends on it. You need to be out there and sharing your ideas with your customers, and you need to get as much engagement going as possible. Without it? Well, you’re going to fail. We don’t mean to sound doom and gloom, honestly. It’s just that your business depends on you – so don’t let the side down.

Feedback. If you are asking your audience what they need from you, then they’re going to give you the feedback that you need to stay current. Always check online forums and review sites to know that you are doing enough for your customers – without them, you wouldn’t have a business at all. Feedback and reviews are what keep your business alive and kicking, and you shouldn’t discount even the negative ones. There is always something to learn, and customers need to feel heard by you. This is the way to do that!

Three Reasons Why You Need a Tech Consultant

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StrategyDriven Managing Your Business Article |Tech Consultant|Three Reasons Why You Need a Tech ConsultantThere are many things that you’re good at in your business. You know you’re product inside and out, you’ve got a track record at driving through sales and you’re a great manager.

While you can be great at many things, there are some things that you’ll always lack and one of those might be an in depth knowledge of IT. You know what you company needs, but how to put it in place? That’s one for the experts. In this blog we take a look at three reasons why you need to get a Technology Consulting Company on board and how they can help you.

Getting Outside Help Gives You the Competitive Edge

You’re talking to teams who have a great deal of experience in helping businesses like yours and if you’re serious about investing some money in your technological and IT infrastructure then this is where the best advice is going to be found.

Yes, you could talk to your local internet provider about setting you up some business broadband but a consulting company goes much further than this and gives you IT solutions that put you ahead of the game.

The only thing you’ll be limited by is your vision and your budget.

Integrated Systems

Your consultant takes the time to look at your business needs as a whole. While it’s often cheaper to provide piecemeal solutions to the various IT problems that arise while setting up a business, having someone who sees the bigger picture is, in the long run, a more efficient and cost effective solution.

Integrated systems also mean that your team works better together, that mistakes are less likely to happen and that you can offer your customers a seamless experience when they deal with you.

Future Proofing Your Business

Having an IT strategy in place means that while your business continues to grow and succeed, your IT systems can support that growth and contribute to it. By setting out your growth forecasts with your consultant you can put in place the kind of technology that helps support an increase in sales, more visits to your websites and so on.

No need to panic as your software struggles to cope with the growing demand on its functionality. Instead you can rest assured that your technology is running exactly as it should be with the capability of handling much, much more.

It’s time to let the experts work their magic on your business and get in place tech that will help drive your business and your profits forward. You’re not an IT expert and you don’t have to be, just find a consultant that comes with a stellar reputation and the experience to know exactly what it is that your business needs.

Do your research, take a look around and give your business the edge over the competition. Your tech should support and help your business to grow so get it doing just that.

Improving The Workflow Of Your Factory Operation

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StrategyDriven Tactical Execution Article |Workflow |Improving The Workflow Of Your Factory OperationOne of the most important aspects of building up your business is understanding the areas of productivity where you need to improve. Workflow is vital, and in the manufacturing industry where there is a focus on the practical aspects of production, the workflow can be a concept open to interpretation. But with this in mind, are there any ways for you to improve manufacturing productivity? Is it all about changing the layout, is it minimizing the processes, or a combination?

Examine The Current Workflow

To solve any problem, we have got to see if there is a problem and admit to it. We need to look at the workflow of our factory, and gauge the current state. Examine individual components such as workbenches, and see if there are individual components that are holding up the entire process. If, for example, workers are too busy fiddling with air fittings, when it can be achieved by automating this process, putting the stops in place to make this a reality can take some time. But when you look at how much effort will be saved, so workers can focus on other tasks, it becomes necessary. The current workflow needs a stringent examination. Only then can you improve.

Acknowledgement Of Your Employees

Collaboration is a difficult process to implement in a factory environment. After all, people are working individually, but when we look at the bigger picture, this can encourage collaboration. But we also have to remember that we need to collaborate with our employees to get their opinions. Ultimately, they are on the floor, not you. They will have better insights than you on developing a more efficient workflow. This could very well be to do with something like the culture, working practices, or it could be something to do with the technology. A lot of workers are reticent of automation because they may feel they are being put out of a job. This is your responsibility to highlight that automation is designed to aid the employee rather than to take over them.

Invest In Preventative Maintenance

If technology is a barrier to increased workflow, is it because the equipment keeps breaking down? Preventative maintenance could very well cause issues in the short-term, but when you look at the impacts of workflow over time, it may be essential to invest in planned maintenance, despite downtime, to ensure that the equipment does its job. We only have to look at how a manufacturing operation can falter when one piece of equipment breaks down. It could very well shut down operations for the entire day.

Improving the workflow can also be done by encouraging accountability, as well as managing expectations. In a factory setting, where people feel like they are pieces of a puzzle rather than a whole unit, employees need to be encouraged to have more accountability so they are taking more responsibility for their work. But this means we have to implement a culture that can encourage people’s ability to speak up when they see inefficient actions. This is easier said than done in an environment that is perpetually noisy.

How Digital Marketing Impacts Business Growth

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There were an estimated 3.9 billion Internet users in 2017, according to data compiled by Statista. Indeed, the vast majority of people no longer get their information from traditional media, but instead search for information on the Internet using various devices, including desktop computers, tablets, and mobile devices.

If your business isn’t implementing the latest and most cutting-edge digital marketing methods (such as search engine optimization, content marketing, influencer marketing, and social media marketing), then you’ll lose out to business competitors who’re more adept at adopting — and harnessing — the best practices.

Listed below are some of the reasons why your company should adopt some of the latest digital marketing practices to stay ahead of the competition.

4 Reasons Why Your Business Needs a Dynamic Digital Marketing Strategy

Google Search is the way of the future

Google’s search engine now represents 90.46% of the global search engine market, and the site receives over 63,000 searches each second on any given day. Even if your company has an official website, if it isn’t showing up on Google’s search results, you will be losing out in terms of revenue, customer acquisition, and business growth.

Coupled with the fact that Google’s search algorithm is getting better at understanding the nuances, intent, and context of its users’ searches means that it’s getting better at serving accurate and relevant results to its users.

But how do these developments impact your business? Well, for starters, if your site lacks the information that users are searching for, then Google is highly unlikely to rank your web pages in its search results. And even if your site is updated with the right business information and contains great content, if it isn’t optimized correctly, it’s not going to attain the rankings and traffic that will positively impact your business growth.

SEO helps drive traffic and conversions to your site

Now more than ever, a dynamic and cohesive SEO strategy is needed to keep your website positioned strategically on Google’s unpaid (or organic) search results. But what exactly is SEO?

SEO stands for search engine optimization. The discipline consists of multiple strategies, best practices, and actions that are utilized with the end goal of improving your website’s position on the search engine results pages (also known as SERPs). There are two types of SEO: on-page and off-page. The former consists of elements you can control on your site to improve your position on the SERPs, while the latter consists of actions done on other websites to boost your site’s position on the SERPs and overall authority.

If your business lacks the expertise to devise and implement a viable SEO strategy, then you’ll need to hire a great SEO specialist or outsource the task to a reputable digital marketing firm.

Content marketing drives profitable customer action

According to the Content Marketing Institute, content marketing “is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

The practices and objectives of content marketing are closely aligned with inbound marketing, which is a business methodology that aims to attract customers to products and services by serving them useful and actionable content at every stage of their journey to becoming loyal customers.

Great content comes in the form of blog posts, white papers, downloadable reports, videos, and other types of consumer media that prospective customers will need to educate themselves to make informed decisions—one of which is opting to become loyal customers and advocates of your brand.

An effective content marketing strategy will require the expertise of seasoned editors, writers, and content strategists. And these professionals will need to align their goals with those of SEO specialists to drive targeted traffic to your site and web assets. As with SEO, if your organization lacks the expertise or bandwidth to accommodate a content marketing strategy, then it’s best to hire specialists or outsource to the right digital marketing firm.

Social media marketing strengthens your brand

Billions of people around the world now use social media platforms to connect with others, reach out to brands, and consume media. Facebook—the world’s largest social media website—now attracts 2.41 billion monthly active users as of the second quarter of 2019, according to Statista. Facebook users harness this platform not just to connect with others in their circle, but also to discover and engage with brands and companies, and consume entertainment and other media.

Instagram, another popular social media site that deals with pictorial and video content sharing, has one billion monthly active users, making it the third most popular social media site after Facebook and YouTube. Considering the sheer number of eyeballs that can be found on these platforms, your brand or company cannot afford to remain anonymous on them.

A strong and engaging presence on social media can help your company achieve the following:

  • Boosted brand awareness
  • More inbound traffic
  • Improved conversion rates
  • Increased brand loyalty and authority
  • Improved search engine rankings

The immense rewards aside, social media marketing requires great ingenuity, creativity, and dedication to drive results. You’ll need to hire the right specialists or outsource the work to an awesome digital marketing or social media management company if you want this done right.

Other Business Benefits of Digital Marketing

Improves Lead Generation

A cohesive and dynamic digital marketing strategy that utilizes the right methodology and marketing methods will result in improved lead generation for your business. What’s more, most digital marketing methods are far cheaper than more traditional marketing outlets, such as buying ads in magazines or booking TV airtime for commercials. The rewards, on the other hand, are considerable, as you could potentially reach a global audience of thousands or even millions.

Improved Conversion Rates

If you’re using digital marketing to successfully guide your leads down the conversion funnel, the end result should be improved conversion rates. Another great thing about digital marketing is that you can use data and analytics tools — such as Google Search Console, Google Analytics, and Kissmetrics — to better understand your website users. By objectively analyzing your traffic information, you can make adjustments to your conversion funnel and better understand what makes your target audience tick.