Talent Acquisition: 7 Ways to Make a Job Offer More Appealing

The average job seeker spends six months or more searching for a new job. The total number of job postings they read and applications they send in can be somewhat mind-boggling. It’s up to employers to make their job posting stand out to job seekers to ensure the best candidate is found.

The question is, how can that be done? Making sure a job positing is appealing to candidates isn’t impossible, but some tips may be needed. Keep reading for some tips on how to make any job posting more appealing.

1. Keep Things Simple

Mentor programs can help anyone find a quality job. However, not everyone uses these. As a result, it’s necessary to make sure job postings are simple and easy-to-understand.

To make job postings easy to read and understand, use bullet points, paragraph breaks, numbering, italics, and boldface when appropriate. Add the company logo to make the job description appear professional. Too much information is the fastest way to lose candidates.

2. A Concise Job Title

Create a job title that is easy to understand by job seekers. Adding a specific department or product in the title only confuses candidates and makes the description less searchable. Also, spell out any search acronyms to improve the searchability of the listing.

3. Get to the Point

It’s tempting to list all the details of a job to make sure the most qualified candidates are found. However, as stated above, keeping things simple is best. Choose five to seven duties and list those using bullet points for clarity. It may be a good idea to add one or two sentence descriptions of each point.

4. Benefits of Working for the Company

When trying to sell a position, include something appealing about the company. Is there something specific that’s awesome or unique about the company? If so, be sure to include it.

If a company is willing, add the salary range or specific salary for the position. Job seekers are also going to want to know about benefits. Make sure it’s clear why this job is important and needed. An individual wants to feel needed, and like they make a difference.

5. Clear Information and Location

Make sure to specify if the position is employee or freelance and if it is full-time or part-time. By adding this information to the listing, it’s going to help the posting stand out. Make sure the location of the job is clear, too.

If it is at the headquarters of the company, add the precise city and state. If there is a remote work opportunity, list where a candidate can work from.

6. Contact Information

If the position is posted on a job board, rather than a company website, this is especially important. Be sure to list the contact information or a link for candidates who are interested to apply with ease. Add a link for the company website or social media pages.

7. Post the Job in the Right Places

Posting a job in the right place’s matters. Use social media, job boards, and the company website to achieve the desired results.

Finding the Right Candidate

Finding the right candidate for an open position takes time and effort. Keep this in mind when creating a job posting. By using the tips here, a company can find a quality candidate that meets all the requirements of the job.