5 Marketing Emails That Work

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StrategyDriven Marketing and Sales Article |Email Marketing|5 Marketing Emails That WorkCheck your inbox, particularly under the promotions tab, and you’ll no doubt have an absolute deluge of emails from businesses vying for your attention. You’ll likely click on very few of them; after all, they’re usually from companies that you’ve made a one-time purchase from or are repetitive reminders of sales and offers. Bearing in mind how cynical people are about marketing emails, how do you create one that actually converts to a click or sale? It’s tricky, but there are certain types of emails that are more effective than others.

Short term promotions

If you have a big sale or a can’t-be-missed offer, then a short email to potential customers in your database can often increase clicks. While lots of companies send out these e-mails, keeping it short and sweet can make them quite effective. Quote the percentage discount in the subject title and make the email body a well-laid out image that links to the sale. Remember your mobile customers. For every second of mobile page delay, conversions can fall by 20%, so if your email is packed with images and taking ages to load, you’re losing customers.

New products

All consumers like novelty, so although they may not visit your website regularly, they may click on emails about new products and ranges. For example, a new season clothing collection, new vacation destinations or a new service. These emails should link to a relevant page on your website, so when you’re overhauling your web design, think about having a ‘new in’ page or similar to use as a shortcut.

In these emails, images and layout are vital, so make sure you have something that’s visually appealing to maximize clicks.

The welcome email

Whether it’s their first order or signing up for updates, when you get a new email address in your database, it’s essential to make a good first impression. Welcome emails can include:

  • A friendly hello and a reminder how happy you are that they’ve signed up
  • A short list of the benefits of your site
  • Links to key categories on your site
  • A discount code or other incentive to use your site, i.e., free shipping or an upgrade

Product knowledge

Whether it’s how to wear a new trend or the hottest destinations in a vacation spot, these emails offer practical advice while still selling your products and services. The layout often looks like an online guide, which means people don’t feel like they’re being sold to, but there’s plenty of appealing imagery to generate sales and clicks.

Reorder or replenishment emails

If your business sells items that are ordered regularly, from cleaning products to printer cartridges, then reminders to reorder can lead to more sales. Many retailers send out reorder emails, which are timed to coincide with the product running low. The good thing about these emails is that you can recommend similar products and services, offer incentives to sign up for auto-renew and even ask for feedback on how the customer is finding the product. Many consumers like this personalized approach to marketing.

Just because inboxes are full of emails, there’s no reason why your marketing communications can’t stand out. By sending the right types of email at the right times, you can maximize your conversion rates.

A Guide: Taking Your Startup to the Next Level

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StrategyDriven Managing Your Business Article |Startup|A Guide: Taking Your Startup to the Next LevelYour startup is up and running and performing well in its market — congratulations! Your celebrations must be short-lived, however, as you cannot afford to rest on your laurels in the world of business. You need to resolve to take your company to the next level because, if you don’t, you’ll soon find yourself falling behind your competition.

The world of business moves forward quickly, and you need to move with it. Read on to find out what you need to do to take your startup to the next level.

Save money where you can

You might be good at sealing deals and making money, but are you as good at consolidating the profit that you manage to turnover? Keeping a hold of the cash that you make is just as important as making it in the first place, as more money in the bank equals more security. With this security, you can then set about building a platform that will allow you to take your business to the next level.

Quite simply, you need to become a better saver at all costs. More to the point, you need to constantly be looking for ways to cut your business expenditure. One way to do this is to barter for goods and services whenever it is possible for you to do so. Before cash became the world’s go-to form of currency, bartering was what people did to get the goods and services that they needed. In exchange for whatever it was that they required, they would provide something in return. There’s nothing stopping you from embracing this form of payment, as bartering is not illegal.

By exchanging goods and services for other goods and services, you will find yourself paying out a lot less money. It may mean a bit of extra hard work on your workforce’s part, but that’s what you pay them for!

Make use of the latest technology

You aren’t going to be able to provide a service befitting of today if you aren’t using today’s top tech to provide it. It’s really quite simple: you need to be making full use of all the latest pieces of technology… because you can be sure that your competitors are.

Investing in the right tech is only half the battle won, though. To make sure you get as much out of it as you possibly can, you need to resolve to keep it in good working order. This can be achieved by:

  • Having risk assessments carried out by a corrective maintenance service such as MAControls
  • Putting a repair schedule in place
  • Keeping your records up-to-date
  • Training your workforce with regards to what is expected of them
  • Checking for signs of wear and tear regularly
  • Never overworking your machines
  • Cleaning your equipment and, if necessary, lubricating it

By saving money where you can, you’ll build for yourself a strong platform from which you can grow your startup; by making use of the latest technology, you will be able to provide a service truly befitting of today. Taking the above advice is, then, essential if you wish to see your startup claw itself to the next level.

How to Create a Workplace to Maximize Productivity

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StrategyDriven Talent Management Article |Workspace|How to Create a Workplace to Maximize ProductivityWhile introducing innovative software and streamlining processes can create a more efficient environment, you shouldn’t underestimate the importance of improving your team’s workspace.

Your goal must be to create an organized environment that supports collaboration and improves employee morale. To create a focused, efficient, and happy team, read the following advice on how to create a productive workplace.

Add Office Plants

A study has found that office plants can increase employees’ productivity levels by 15%. It’s believed the plant life can boost staff members’ concentration levels while creating a higher level of air quality and improving workplace satisfaction. It can, therefore, support your employees’ health and quality of life.

Eradicate Daily Mess

A messy desk can equal a messy mind. Provide your team with mental clarity by encouraging your staff to eradicate mess on a daily basis, which can help them to remain both focused and productive. For example, you should encourage them to throw away unnecessary items, clean dirty dishes and keep personal items to a minimum on their desk.
It will free them of visual clutter and increase their focus on the task at hand. Eliminating clutter from the office space can also prevent your staff from misplacing items, so it can be an effective tactic for improving internal efficiency.

Set the Right Temperature

A hot, sticky office can considerably reduce employee morale and impact your team members’ concentration. For this reason, you should introduce a dependable air conditioning system into your workplace, which can help your employees to remain cool, calm and relaxed once temperatures start to rise.

Tweak Your Office Design

The layout and design of an office can determine the atmosphere within the workplace. If your employees appear unsatisfied in their role, it might be time to tweak your office space to improve your staff members’ job satisfaction, efficiency, and productivity levels.

For example, you should tinker with your office’s color scheme, lighting and general layout, which should improve light and space within the workplace. It could prevent your staff from feeling cramped and claustrophobic while improving their happiness each working day.

Provide the Best Tools and Equipment

Slow, inefficient equipment and tools could drain your employees of morale and make them long for 5pm to strike. It can also prevent your team from completing a task at a fast rate, which could lead to missed deadlines, unhappy clients and smaller profitability.

For this reason, you must review your current hardware and software to ensure they are up to your company’s standards, and you should ask your employees for feedback regarding their equipment, which you might need to replace as soon as possible.

For example, they could benefit from:

A few changes to your equipment could make a big difference to employee morale and can lead to greater individual and team performances in the workplace. While the above options can be expensive, they could potentially save and generate more money for your business over time.

Warehouse Working Tips

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StrategyDriven Tactical Execution Article |Warehouse|Warehouse Working TipsWorking in a warehouse or owning a warehouse as part of a business as is a unique way of working. Instead of sitting behind a desk in an office all day you’ll be categorising, organising and sending out products from your location and coordinating deliveries to the business.

A warehouse is an important component of any business and this year we are going to see exactly how it can benefit you this year with these easy tips.

Review and mend

The first tip for effective working in a warehouse is to review the effectiveness of current processes and work out how to change them. Now and again you will need to think about the best way to review your processes and this could be something which changes the dynamic and productivity of the space.

Warehouse layout

The layout of a warehouse needs to make sense. There’s no point in having the least sold products right at the front of the warehouse where they are easier to access and the highest sellers in an awkward place. It is always important to have a receiving area and office next to the doors where trucks will load and unload items. And also make sure that your packing area is close to the doors for easy distribution.

Forecast ahead

The warehouse of an office needs to always keep an eye on the future when to comes to products. For example now that winter is slowly on its way you may receive shipments of Christmas gear and you will want to leave this in an easy access location as these will be used very soon. Always think about what will be trending and which products will move fast and arrange your shelves accordingly.

Keep on top of stock

The most basic thing you need to be able to do as a business owner is keep in the loop with your stock and know when you should be getting more of a product ordered. You should have a spreadsheet which marks down the inventory every time an item is ordered and this will ensure that you always know where you stand and that you can always make the most of your deliveries to the office.

Train your staff

Working in a warehouse is a lot different to working in an office and it is incredibly
Important that you train your staff and keep them safe. For example when products need to be moved around the warehouse you will need to train your employees with a forklift operating licence to ensure that they can move items safely. You need to also train those who don’t have a licence to be careful when a forklift truck is on the move and to always wear a hi-vis jacket and stay in sight of the machine. Accidents can happen in a warehouse so make sure that your employees are aware and know how to stay safe.

The benefits of buying traffic for your website

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StrategyDriven Online Marketing and Website Development Article |Website Traffic|The benefits of buying traffic for your websiteIf you have an e-commerce business, driving traffic to your site is one of the ways you get conversions. Without traffic, it is impossible to meet your financial goals. As an ambitious entrepreneur, the best way to turn a profit is ensuring that your site always has visitors who convert to buying clients.

Apart from your real website traffic, you can also consider buying traffic.

What is buying traffic?

Buying website traffic is a process where an e-commerce business pays to get a number of visitors to their site. This traffic is directed to e-commerce sites in packets where the buyer chooses the size of the packet. For instance, if an e-commerce business buys 10,000 visits, they can determine how many visitors they want to access the site each day.

The traffic provider owns many domains, websites, and search engines. They will place ads on these platforms where their visitors can see and share the information. If a visitor sees an advertisement on a product they are interested in, they click on it. This redirects the client to the e-commerce site where they can view the products or make purchases.

This art of driving traffic to websites makes it possible for you to request for specialized niches, even based on country of interest. This is the easiest method of building traffic and increasing conversions.
There are a few benefits you enjoy when you buy website traffic.

Minimized reliance on organic web traffic

Organic web traffic also referred to as the real website traffic, is the main method websites get clients to see their site. This is achieved through organic search on different search engines such as Google. The problem with organic web traffic is that only a few websites get to rank on the first page of Google. Therefore, your site can go for months with minimal activity if it does not rank on page one. Buying website traffic gives you traffic instantly.

You get to pick your target market

When you buy website traffic, you can dictate precisely who you want to access your site. Traffic buying allows you to reach your target audience. This increases the chance of converting the visitor to a buying client. This is because your visitors are interested in your product.

It is affordable

The affordability of paid traffic is one of the benefits of buying traffic for your website. This is a relief, especially with the high rates charged by other targeted audience services such as CPC and Adwords. In the recent past, the Adwords and CPC rates have hit the roof. The Google ad layout policies make this cost go even higher. By buying traffic, you overcome this challenge of spending too much money trying to drive traffic.

You do not have to break the bank to get the attention of your target audience. With a bit of research, you can buy website traffic from a trusted vendor. They will tailor the service to your needs while at the same time providing excellent customer service. With the best service provider, you can be sure to boost sales in your e-commerce business.