How Good Is Your Website?
StrategyDriven Insights Audio |
Understanding whether or not a website is any good can be a real challenge. Not only are a lot of factors which dictate this completely hidden from normal people, but they are also complicated and hard to understand. To help you out with this, this post will be exploring some of the areas which you need to consider the most, along with some tools which can help you to get an idea of how well you’re going in each of them. Of course, though, you also have to do some work alongside this, ensuring that your site is in the best possible shape.
Security
Security has always been an important feature on a website, though privacy laws have increased over the last few years and this has made this field even more crucial. You need to have SSL on your site as a minimum, with options like firewalls, bot/spam detectors, and anti-malware tools all helping, too. You don’t have to spend much to make a site secure, and there are loads of sites around the web which can be used to scan your security.
Speed
Along with security, it’s also wise to consider speed when you’re thinking about the value of your site. Users won’t stick around if they have to wait too long for pages to load, often leaving if the pages hang for more than a second or two. Tools like GTMatrix can be used to check your website speed, and will give you loads of suggestions which can help you to improve your current position. A big part of this revolves around your content, with large images and videos slowing down a site more than anything else.
SEO
Having people find your website will only be possible if you have the right SEO. Not only do you need to make sure that you are working on this are regularly, but you also need to ensure that you have the right foundations in place. SEObility is a great site for this, providing you with a detailed analysis of the state of your site’s SEO with the push of a button. You have to pay for this, but it will be worth it to improve your SEO.
User Experience
Finally, as the last area to consider, it’s time to think about user experience. There’s no point in working hard on a website if your users are going to have a bad time on it. You can use a website worth and domain value calculator to start this journey, and this will give you an idea of what your site will appear to be worth to your customers. Along with this, though, it will also help to give tests to real people, and this can be done on social media.
With all of this in mind, you should be feeling ready to get started on the work you put into figuring out whether or not you have a good website. A lot of people struggle with this sort of work, finding it hard to know how to figure out the value of their site.
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