The Benefits Of Radio Advertising

StrategyDriven Marketing and Sales Article |Radio Advertising|The Benefits Of Radio AdvertisingIf you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. With so many different things to consider, you need to ensure it is the best possible choice for you. To help you decide, here are some of the benefits of radio advertising:

You Can Concentrate On A Local Audience

One of the best things about radio advertising is that you can target your advertisements to a local audience. Whether it’s a national or a regional station, you can be sure you are reaching people that are going to be able to purchase your products or invest in your services. For more information about national and regional radio stations, you can visit this site here.

You Can Advertise On A Station Your Target Audience Will Listen To

As well as targeting the location of your advertisements, you can also reach your target audience based on the station they would listen to.

When you’re creating your customer avatar, you will have thought about the stations your target audience would like, giving you the perfect opportunity to advertise in a place you know they’ll be listening. With no option to skip adverts, you can be sure they’ll know your advertisement after just a couple of hours in the car. If you need assistance when it comes to creating your customer profile, you can visit this site here.

It Can Be Inexpensive And Effective

If you’re feeling a little sceptical, you may be wondering why is radio advertising important?

Well, if you’re looking for an inexpensive and effective way to reach new customers then this may be one of the best possible options. Whilst you will still incur a cost, in comparison to some marketing strategies it is incredibly affordable.

You Can Do It As Often As You Need

The trick with radio marketing is to create an advertisement that people will remember after hearing over and over again. Because of this, you will need to purchase a regular advertising spot. If you’re struggling when it comes to creating an advert people will remember, why not take a look at other radio ads that have been successful? Using their key traits, you can create one of your own.

It’s Easy To Get Your Message Across

Finally, when it comes to radio advertising, it is really easy to get your message across. In advertising, it is not very often you get to directly talk to your customer, so take this opportunity to say everything you have ever wanted about your product or service. Consider this to be your business’ 30-second elevator pitch.

Five Productivity Mistakes for Entrepreneurs to Avoid

StrategyDriven Entrepreneurship Article |Productivity| Five Productivity Mistakes for Entrepreneurs to AvoidMost entrepreneurs are led to believe that successful business models prosper quickly and easily. However, in a study by Statistic Brain, “Startup Business Rate by Industry Business, the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years

Too many entrepreneurs may be focusing too much on their hopes and dreams of success rather than maintaining daily best practices to stay productive and healthy. Here are five mistakes entrepreneurs should correct in order to help them achieve a more productive day and a healthier lifestyle.

1) Don’t Ignore Your Own Well-Being:

Exercise, relaxation, and spending time with friends and family is key to having a healthy mind and body. According to the Gallup Wellbeing Index, 45% of entrepreneurs report being stressed compared to 42% of “other workers.” Entrepreneurs also report being more likely to have “worried a lot” — 34% vs. 30%.. Physical and mental healthcare the most important components for long term success at anything, especially the highly stressful project of building a successful business. Disregarding your personal welfare in favor of pushing yourself to the limit and beyond can result in a negative domino effect and usually compounds every other mistake you’re making. Most often these topics are unspoken and not confronted because there is a need to be perceived as confident and able to handle anything, but this is a real problem that takes down many entrepreneurs and causes them to fail. Neglecting your health and working yourself until you drop isn’t good for your business, even though that may be the kind of culture that is being promoted in the social media narrative. It’s not worth the damage you’re doing to your life, and it doesn’t produce good results for most people anyway.

2) Don’t Overthink Strategy:

It seems as if many of us spend way too much time thinking about what we should be doing instead of actually doing it. People assume that entrepreneurs like Jeff Bezos or Warren Buffett mostly think about their long-term vision because that is what you hear about in the media a lot of the time. What you don’t hear as much about is what they do every day to move towards those long term goals. They didn’t build huge businesses spending most of their time strategizing and dreaming about the future. Most of the time you spend working should be producing some kind of tangible results for your business. You can spend some time thinking about where you want to be in 5 or 10 years, but that should be a small part of your schedule. If you don’t produce results now, you will never get to your long term goals.

3) Avoid Distracting Communication:

Some entrepreneurs will spend a lot of time micromanaging and refereeing personality conflicts in the workplace or engaging in their own workplace drama with partners, colleagues, and investors. This usually leads to a destructive cycle that harms the business. If there are people on your team causing you too much stress or drama, you need to remove them from your team as soon as possible. Or if you can’t remove them, you need to think about removing yourself and moving on to something else with your life. Like a bad relationship, if you can’t fix it, you have to move on. Hanging around for the drama or trying to “win” a bad relationship is not productive, and it’s the same thing in your business. Nobody wins in these drama filled scenarios.

4) Lack of Prioritization:

Many entrepreneurs will find that they lack the ability to prioritize their time. They spend way too much time on things that may be interesting or happen to catch their attention even thought those things aren’t important for the business. You should not be spending much time on low value items that can be done later, delegated to someone else, or often completely ignored with minimal consequences. This seems obvious, but many entrepreneurs fall into this trap, obsessing over things like the corporate logo, mission statement, team happy hours, office space, employee complaints, or many other things that don’t usually produce tangible results for the business. One of the worst examples is working very hard on acquiring and keeping small, unprofitable customers. Another example is spending a lot of time trying to build a corporate culture long before the business has achieved any success or traction. Success and traction builds your corporate culture, not the other way around. Focus on producing good results and many of these other things will not matter or can be handled later when you have more resources.

5) Time-Management:

You should have an awareness of time, value, and desired results when planning meetings, events, or activities. Your time management is crucial to productivity and successful decision making. As you better manage your time, you will be more aware of your own productivity and results you are generating. The more aware you are of your own time management and results, this will also help you better manage your colleagues and help them to make the most out of their days. This will also allow you to have more time for yourself to relax, exercise, and lead a more balanced life. There are many good productivity tools for helping you accomplish this, but any simple calendar, timer, and alarm apps will do the job. The software won’t fix your time management problem or make you more productive. This is about taking responsibility for budgeting your time, staying aware of how you are spending time, and then holding yourself accountable to your schedule unless there is a compelling reason to alter it.

Avoiding these five common productivity mistakes won’t make you a billionaire. But avoiding them will give you a much better chance of success than the 70% of entrepreneurs whose businesses fail.


About the Author

StrategyDriven Expert Contributor | Christopher GreyChristopher Grey is the co-founder and COO of CapLinked, an enterprise software company offering an information control and risk mitigation platform for the sharing of confidential or sensitive documents and communications outside of the enterprise. Previously, he was a senior executive and managing partner in private equity and corporate finance for 15 years and directly involved in the deployment and management of billions of dollars of debt and equity investments in various industries. Christopher founded two companies, Crestridge Investments, a private equity firm that made debt and equity investments in micro cap and middle market companies, and Third Wave Partners, which made debt and equity investments in distressed situations, and was managing director of a subsidiary of Emigrant Bank, the largest privately owned bank in the country. Most recently, he is a co-founder of TransitNet, a platform for security token issuers offering title verification, chain of ownership tracking, and other post issuance tools for improving the security and reliability of security token ownership.

5 Steps to Successful Business Translation

StrategyDriven Managing Your Business Article |Business Translation| 5 Steps to Successful Business TranslationIf your business is starting to reach the international market, chances are, translating your website to different languages is at the top of your list. The globalization of your business heavily relies on your digital marketing campaigns, and for the rest of the world to understand your products or services, you need the help of professional translation services.

Below are the essential steps to successful business translation:

Strategize and Plan with the Best Translation Agency

The success of a business that is trying to reach the international market relies on its website and digital marketing campaigns. With regards to this, you need the find the best translation agency that can help you make your website sensible to other countries that speak different languages.

You can find tons of professional translation services online, but only few can thoroughly help you and willing to work beyond translation to ensure the success of your marketing campaigns. Hire a professional translation agency that can help you with creating a strategy and planning for a smooth translation process.

Choose a translation agency that offers business translation services that deal with financial documents, marketing materials, emails, legal agreements, employment contracts, and any documents that has something to do with your business.

Hire a Localization Expert

Why do Chinese people prefer Baidu than Google? Why is CNN broadcasting for Latinos while they are in the U.S.?
While Google is a widely used search engine, Baidu feels and looks entirely native to a Chinese audience. On the other hand, CNN understands that over 55 million Latinos are living in the U.S., and they want shows that speak their language. Baidu and CNN use localization to gain more users and viewers.

So, what are translation and localization services? Localization gives the products and services the natural feel for the customers in specific countries. It is the process reconstructing your business’ product, service, or content for a particular market. The translation is one of the steps of the localization process.

Get a Marketing Translator Who can Do Desktop Publishing

Online marketing campaigns are useful to attract more foreign customers. However, it would be better if you can spread the word through printed advertisements such as brochures, magazines, etc.

Get a professional translator who is well experienced and has enough skills in creating desktop publishings. It will ensure the smooth flow of the service, too, you can save your budget as you won’t have to deal with different agencies. You should choose a translation agency who can do more than translation alone.

Brief Your Translation Agency Thoroughly

Once you have hired the translation agency that can do all the works that are needed to be done, make sure to tell them the exact details and all your expectations. It is better to bombard them with tons of requests than become unsatisfied with the job because you were not able to brief them thoroughly. Besides, you are a customer, and you are going to pay for the service.

If your target country has different dialects, inform your agency about the specific dialects you want your business to be translated. A well-experienced translation agency can also help you decide what particular dialects are primarily used in certain regions.

Have a Constant Communication with the Translators

If you are working on a deadline, so as your translation agency. The speed of the service relies on the service provider and the customer. Always check for the translation agency’s queries so you can answer them right away. Otherwise, the process will take longer than expected, and you might not be able to meet your deadline.

From time to time, the translation agency will ask you some questions about the details or to let you check som
e of the finished jobs. Multiple short waiting times could accumulate to a long delay, so a prompt response is a must if you want to get the job done at your desired schedule.

Business translation plays a huge part in the success of your business’ international venture. Gaining foreign customers is impossible for a business that cannot be understood.

Choosing the right agency could help you in every translation process. Also, having your digital campaigns and desktop publishings localized could help you gain more customers as it makes the locals feel more comfortable as they can clearly understand what you are offering.

Meanwhile, as a customer, your participation is highly needed in the translation process. Remember to give your translation agency a thorough briefing for them to understand what specific results you are expecting to see. Moreover, try to respond to their queries as quickly as possible, so you and the translators could meet your deadlines.

These simple steps should help you achieve a successful business translation that would open the door of the international market for your business.

Reduce The Stress Of Running A Business

StrategyDriven Managing Your Business Article |Running a Business| Reduce The Stress Of Running A BusinessAnyone who has ever even attempted to run a business in the past will tell you just how stressful it can really be. The act of looking after such an enterprise can really often be enough to cause a great amount of worry and anxiety, and even if you are not anxious, the day to day grind of it can still have some kind of negative effect on you. If you are keen to try and reduce the amount of stress that you experience as a result of running your business, then there are many things that you might like to try. In this article, we are going to try and make this a little easier by focusing on a few things in particular which are likely to help. Follow these, and you should find that you are able to reduce the stress of running a business greatly.

Lighten Your Load

It might well be that you find yourself simply doing too much. Many entrepreneurs fall into this trap, and it can be a subtle one that you don’t even notice to begin with. But if you want to make sure that you can keep your own mind in check while still looking after the business, you will need to find a decent way to lighten your own load while having it taken care of by someone else. That could mean that you simply need to delegate more, in which case it’s time to start identifying the people you really trust beneath you. Or you might want to think about getting into outsourcing some of the things that you would rather not have to worry about yourself. Knowing that someone who knows what they are doing is taking care of your business IT support can be a huge relief, and it is certainly something you will want to think about if you are feeling a little overwhelmed.

Keep The Goal Simple

Perhaps you have found yourself widening the goals to the point where you are trying to do a number of things at once. This is again very natural, but not entirely helpful ultimately if you hope to make things easier on yourself. The truth is that you will find it much less stressful if you simply focus on one goal at a time and keep it simple. That will mean that you don’t feel that you are trying to do too many things at once, and actually it will make running your business much more of a joy too, and also ensure that the business is actually more likely to be a real success. By keeping the goal simple, you can really make sure of these things

Enjoy It

Finally, remember that there is nothing wrong with enjoying running your business. In fact, it would be highly recommended, and you will find that simply making the assertion that you are going to start enjoying it more can be enough to really make a difference. The more you actively enjoy your business, the less stressful it will be on the whole.

A Guide To Being A New Business Owner

StrategyDriven Starting Your Business Article |Being your own boss| A Guide To Being A New Business OwnerBeing your own boss is an exciting adventure and an accomplishment to be proud of. However, know that there’s a lot to think about as you open your doors and try to build up a book of business.

It’s normal to be hesitant and unsure of yourself and what you’re exactly doing at first. Use this guide to help you determine what areas you should be focusing your time and energy as you begin your journey as a new business owner. Avoid worrying about all that may or may not go wrong and instead enjoy your new position and having the power and authority to call the shots and make the tough decisions.

Set up Your Office Space

One of the first things you need to do as a new business owner is to figure out where you’re going to be working and want to set up shop. It’s a good idea to make sure you have the essentials at your building, such as desks to work at and bathrooms to use. If you need new bathroom stalls, then contact partitionplus.com and allow them to assist you with this project. You want an environment that’s welcoming, configured for productivity and where your employees feel comfortable coming to work each day.

Focus on Client Service

As a new business owner, you’re also going to want to focus on offering excellent customer service. Doing so is a way to get more clients and attract business to your company so you can increase your profits. Keep in mind that without satisfied customers, your entire business may suffer and you could end up having to shut your doors. Ask those who are pleased with your services to leave online reviews for you so others can get a better feel for what it’s truly like to work with you.

Organize Your Finances

You’re not going to get too far in business without you having your finances in order and being wise with your money. As a new business owner, this is one area you’re going to want to pay special attention to as you begin to grow your company over time. If you find this task difficult to do or don’t have the time, then consider hiring a finance director to help you out. This way you can keep tabs on your books and be notified of any red flags immediately.

Practice Work-Life Balance

Being a new business owner means you’re going to be spending a lot of time at the office trying to get your company up and running. However, it’s important to practice work-life balance and take care of yourself and your health if you want to succeed in your role. Burning yourself out and feeling exhausted each day will only cause you unwanted problems over the long-term. Get in the habit of using your vacation days and finding a routine where you can live a healthy lifestyle and manage a profitable business. It’s possible to do, but you have to be willing to prioritize your tasks and have good time management skills.