5 Tips for Creating Effective Flyers for Your Business

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StrategyDriven Marketing and Sales Article |Print Marketing| 5 Tips for Creating Effective Flyers for Your Business

Think print marketing is outdated? Think again.

A survey by FedEx confirms that you can stand out from your competitors with print marketing. They found four out of five businesses used professional printing services to excel over the competition.

What’s an effective print medium for your marketing efforts? Flyers are easy to create, they’re inexpensive, and you can get your message across. You can easily use flyers as mailers and you can distribute flyers to customers.

But if you don’t have a graphic designer on hand, designing a flyer can be tricky.

Here are 5 tips for creating effective flyers the first time around.

1. Make Sure Your Content Is Digestible

You can easily separate content into two categories: written and visual.

While visuals are compelling, they can easily clutter your flyer. In addition, too much text makes your flyer look uninteresting. Divide these content types into sections so your flyer is uniform, interesting, and informative.

For example, use small text snippets instead of large paragraphs. Have plenty of white space between visuals.

2. Tailor Your Content to Flyer Size

You don’t want to create content that’s over the flyer limit. Using images that are too big or too much text will make the flyer look messy. In addition, you shouldn’t try and squeeze as much text and visuals into the flyer size.

Work with the flyer size and only use the amount of content that will fit.

3. The Headline Is What Matters

The main aspect that will attract users to your flyers is the headline. Make sure the text is large and in the centre. Create a catchy hook that will entice the user.

For example, if you’re hosting a sale, the headline can read “huge sale this weekend” or even something catchy such as “sail into sales!”

4. Combine Digital Marketing Trends

Who said print and digital have to be separate? You can take what’s trending in the digital world and apply it to your flyers. This makes your flyers look more modern and relatable to the younger generation.

For example, infographics are a huge digital marketing trend. Create an infographic but use it on your flyer.

Other examples include memes and social media snippets.

5. Use Flyer Maker

Now that you know all of these great design tips, here’s the million dollar question — how do you actually create that flyer?
While you can use a graphic design program, amateurs will benefit from flyer creators. You can make a flyer easily and customize the flyer to fit your brand and your message.

Effective Flyers Will Bring Your Business Success

There are many ways to market your business and print marketing is still successful. Customers will receive mailers and you can distribute your flyers to customers.

But you need to ensure your marketing materials are high-quality. If you want to design flyers, these tips will ensure you design effective flyers.

Need more business advice? We offer plenty of business topics, from starting a business to creating a successful business strategy.

Unusual Ways to Save Money In Your Business

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StrategyDriven Managing Your Finances Article |Cost Savings|Unusual Ways to Save Money In Your Business If you are in a competitive marketplace and you rely on natural resources or raw materials, chances are that you will need to look for innovative ways to reduce your costs and maintain your profitability. There are several ways you can do that, and looking at your expenditure should always be the first stop. Below you will find a few areas to focus on if you would like to save money and improve your cash flow.

Marketing

When it comes to internet marketing, it is important that you look at the return on investment. There are no cookie-cutter options when it comes to getting the word out about your business. The methods you choose will depend on your company size, your target market, and your industry. Digital marketing and social media sales funnels allow you to measure every stage of customer interaction and promotion, so you know exactly what you need to adjust. Paper and radio advertising offers fewer tracking options.

Resource Allocation

If you want your business to function better, it is important that you allocate the resources accordingly. You should have a just-in-time supply chain system, and a system that allows you to get the right people in the right jobs. You don’t want to pay more in overtime than necessary, and this means that you will have to either offer flexible contracts or have temporary workers in addition to your permanent staff.

Sourcing

When it comes to sourcing your materials, you will need to have a system that looks at the different offers, compares them based on price, benefits, and flexibility. No matter if you are looking for a better quality machine for your manufacturing plant, or a way to measure thin film stress and strain, you will have to consider all the options before you tie yourself into a long term contract.

Unusual Ways to Save Money In Your Business | cost savingsPackaging

Today, most companies are under pressure to reduce the packaging and their environmental footprint. If you pay attention to the packaging you use, and switch to organic or biodegradable materials, you can be one step ahead of the competition and improve your profits as well as your reputation. Of course, if you are working with hazardous materials, you might have limited choices when it comes to packaging, but it is possible to find the right way to reduce the amount of packaging, such as using larger quantities.

Delivery

Your delivery costs are never fixed. You should have a look at the cost of running your fleet, and compare it with outsourcing the process. You might also look at the geographic area you serve, and find out whether or not you are losing money on deliveries. Find a way to measure cost and output, as well as your delivery staff’s productivity, so you can make the right decision.
There are several ways you can cut your regular expenses and operational costs. You have to find a permanent solution that will improve your cash flow and guarantee a certain level of profits.

Two Simple Ways to Make Your Small Business Look Professional

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StrategyDriven Managing Your Business Article |Launching a Small Business|Two Simple Ways to Make Your Small Business Look ProfessionalIf you’re on track to launch your own small business, it can be tempting to dive straight in and announce yourself to the world before you’ve got all the bells and whistles that go with a legitimate company. While that go-getter energy might mean you hit the ground running, you might miss your chance to nail that all important first impression. If those early months are as busy as you hope they’ll be, you may never get around to making sure your business looks as slick outwardly as you know you are. The two simple tips will help you avoid looking unprofessional.

Get Yourself a Proper Email Address

Even if your business is totally legit, asking your clients to contact you via a Gmail or Yahoo address signals to them that at worst, you don’t care about their privacy or security of their data, and at best, that you are not a professional outfit. It doesn’t cost much these days to secure a business email account, especially when you consider that this small fee will pay off in terms of customer trust. Email hosting for small businesses is a good option if you want a professional email address on a platform you are accustomed to. Depending on which web hosting service you use for your website, you may be able to select an add-on to obtain a business email that corresponds to your domain name. Whichever route you go, move on from that Hotmail address before you start communicating with customers!

StrategyDriven Managing Your Business Article |Launching a Small Business|Two Simple Ways to Make Your Small Business Look ProfessionalCreate A Professional Website

These days a website is non-negotiable if you want people to take your business seriously. Yes, some companies only have Facebook pages, but bear in mind that not everybody uses Facebook—Millennials, for example, certainly use it less than their parents. Younger people these days prefer other apps like Whatsapp and Snapchat, so if you’re hoping to market your product to younger generation, you’d be crazy to limit yourself to Facebook, or any social media platform. And don’t worry about making it super modern – a simple, clean website that accurately describes your business is more than enough to start off with. As long as your webpage informs your audience of who you are, what you offer and where to find you, it will be adequate to announce to the world that you are open for business and are here to stay. You don’t have to be a tech nerd to make a website these days. Sites like Squarespace can do a lot of the work for you, allowing you to spend your precious time on your business. Whatever you do, make sure you don’t launch your website until it is complete! Pages that say ‘under construction’ are a really bad look, as they undermine the impression you’re trying to create of a stable going concern. Once your company finds its feet, you may want a more elaborate website, at which point you could look into getting a custom built website to suit your requirements. Hiring a professional web builder can be costly; don’t take that step until you calculate that the outlay will pay off in terms of sales.

Whether you’re on the brink of your launch, or just getting set up as a business, make sure you announce yourself properly by taking into account these tips.

2 Ways You Can Keep Your Employees on Your Side

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StrategyDriven Management and Leadership Article |Managing Your Workforce|2 Ways You Can Keep Your Employees on Your SideYour employees are your business’s main asset. Without them, the work that you need to get done day in, day out won’t be complete, the money that you need to make in order to turn over a profit won’t get made, and your job will be made ten times harder as you seek to carry your company’s burden alone. Without your workforce, your business is nothing.

For this reason, keeping your employees on your side should be one of your top priorities. Lose your workforce’s trust and loyalty, and you’ll find it increasingly difficult to continue trading.

Here are two surefire ways to keep your employees on your side.

Stick by them when things get tough

Life is not all plain sailing. Everybody comes across hurdles and bumps in the road as they grow and progress further, especially when it comes to their profession.

Unfortunately, this means that even the most skilled and hard working of your employees will, at some point, face some sort of trouble in their career. If you want to keep them on your side, you need to stick by every one of your staff members when things do, in fact, get tough for them. Doing so will showcase just how dedicated you are to them and their ongoing progress in your business. Safe in the knowledge that you have their best interests at heart, your employees will instantly feel more appreciative of you and, thus, more inclined to work harder for you.

One way to stick by your employees is to get them legal assistance whenever they are need of it. Even if they have suffered an injury at work and they are claiming against your negligence, standing by your employees and making sure they get what they deserve will no doubt prove how dedicated you are to them. Bare them no ill-will, get them partnered up with a personal injury lawyer NYC, and make sure that they get is owed to them. If you play ball in this instance, you might even be lucky enough to settle the case out of court.

Be transparent at all times

Transparency is key when seeking to keep your employees on your side. How could you expect anything less? Why would anybody trust you if you’re not straight or truthful with them?

When it comes to establishing transparency in your business, you should:

  • Establish a set of core values
  • Never make selling an end goal
  • Keep your door metaphorically open at all times
  • Be an open book
  • Always seek to respond to your employees in a timely manner
  • Remain open to the opinions and suggestion of others at all times
  • Create a community feel in your workspace (and in your online space, too)

Your employees are the lifeblood of your business. Without them, as comprehensively stated, you have no business. It is essential, then, that you keep them on your side at all times and at all costs. To do this, you should stick by them when things get tough, and you should always be transparent with them.

5 Steps to Take if an Employee is Injured

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StrategyDriven Risk Management Article |Safety Program|5 Steps to Take if an Employee is InjuredEven if your business has the best safety program in place, it’s still possible for an employee to be injured. Pressure can cause employees to cut corners or be careless in their work. Injuries in the workplace can happen at any time, and it pays to be prepared. How you and other employees respond to the injury can make all the difference. Knowing how to respond is crucial for the employee’s wellbeing and the future success of your business. Workplace injuries impact the employee, their family, staff morale and your business’s bottom line.

Here are five steps you should take when dealing with a work-related injury or illness properly.

Get Appropriate Medical Treatment

The highest priority, when an accident has occurred is to get the appropriate medical treatment for the injured employee. If the person is seriously injured, consider dialing 911 immediately. If the injury is not severe and their life is not in danger, it could be treated in house, or they can be transported to the nearest medical care facility for treatment. Your insurance provider may have provided you with a contact telephone number that provides 24/7 access to an injured employee hotline. Registered nurses will then be able to provide medical guidance over the phone for workplace injuries or illnesses.

Secure the Accident Scene

Once the employee has received medical attention, your next priority is to secure the accident scene. This is to prevent further injury and for investigative purposes. A formal investigation may have to take place by local law enforcement or the OSHA (Occupational Safety and Health Administration). Anything involved in the accident should also be secured and saved as they may be needed during a subsequent investigation. If you’re worried about the legal implications of an injury in the workplace, you should consult with a personal injury attorney such as Abercrombie, PA.

Collect Facts

It’s important to gather facts about the accident as soon as possible. All details and facts will need to be included in any reports that have to be made. Record contact information of who was injured, what happened, where and why it happened and the medical treatment that was provided. Contact information for any witnesses will also need to be recorded.

Complete the Paperwork

You will need to complete an incident report as quickly as possible while it is fresh in your mind. If you want to make a claim under your worker’s compensation insurance policy, you’ll need to file it within 24 hours. This can usually be done by email, phone, or by visiting their website.

Develop a Return-to-Work Program

It depends on the injury, but an accident at work could lead to an employee missing time from work. Therefore, you can implement an effective return-to-work program to help keep workers off long-term disability and potentially lower related costs for you as an employer. Work out whether there are opportunities for transitional or modified jobs so that your business can accommodate employees who have been medically cleared to return to work but will be unable to perform their previous duties.