How to Prepare the Launch of Your First Ecommerce Company

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Branding & Company Name

Before you can even think about launching your business you will need to make sure that all your branding is air tight. You will need a solid business name, that makes your company recognisable and that effectively communicates who you are and what you do. You business name, logo and branding will need to be memorable and unique. So make sure you are researching online, beforehand, to make sure that your business name is not already in use and that your branding is not too similar to that of any of your competitors.

You will then need to register that company name and the domain of your site and if you are wanting to do business internationally, or even just outside of your local community, then you will certainly want to consider trademarking your logo and creating a copyright for your business.

Understand Logistics

Ensuring the success of an ecommerce site is not just knowing your website and your products. A huge chunk of your business is going to be logistics, so it’s essential that you get your head around how it all works and that you have all the logistics in place, prepared and ready to go for when the orders start rolling in.

You are going to need to to look into local warehouses and logistical partners. You will need to get all of your inventory sorted and organised and get all the necessary items in place, such as shipping labels, boxes and central Carolina scales. Making sure that everything is ready in the warehouse, that you have a logistics team in place and all your inventory and shipping materials are ready to go, means that you can really hit the ground running when the orders come in.

Employer Identification Number

Once your business and website are registered and you have researched how to properly trademark your new brand you will then need to think about how to get your employment identification number. You will need this number to open a bank account for your business and so that you are able to do all your paperwork, like invoicing and taxes. Every business need an employment identification number, whether you are employing staff or not, so this needs to be in place before you launch your ecommerce site.

Business Permits & Licenses

Another very important task for anyone launching their first ecommerce company is to ensure that all the correct business licenses and permits are properly organised and in place. These may differ depending on the location of your business, therefore you should check with your local city council in order to understand what sort of tax licenses, business licenses and permits you need in order to be legally trading from your home or office address.

Choose the Best Vendors

The bread and butter of any ecommerce site is the products. Therefore you are going to need to make sure that you are working with the best vendors and that your products are of the best possible quality. You will want to be negotiating for the best price and be building solid relationships with the best vendors that you want to go into business with.

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