Do you have the character and characteristics of sales success?

Here is list of sales success characteristics.

They represent the elements of what will make a salesperson successful.

But here’s the secret – before you make judgments about others and how they compare to the list, FIRST judge yourself. Measure yourself against the elements that make salespeople who they are, and successful at what they do. And for those of you who hire salespeople, a checklist of the real things to look for in a potentially successful person.

NOTE WELL: If you want to succeed, you and whoever you hire better be somewhere between 8 and 10 (on a 1-10 scale) on every one of these characteristics.

With that in mind, here’s a list of 13.5 individual characteristics that would make any person a “hire”able and “succeed”able salesperson (you included).

1. Smart. Salespeople have to be smart enough to think on the spot, and deal with every kind of situation as it happens. CAUTION: Very experienced salespeople, who think they know everything, are most vulnerable to be beaten by a smart person with hustle.

2. Self-Starting. Great salespeople don’t need “motivation.” They have a built in fire – that’s somewhere between a cup of Death Wish Coffee and a Red Bull. Nobody has to tell them what to do. They know what to do. And they do it. They make the first call of the day, and the last call of the day.

3. Great Attitude. Great salespeople believe they will make every sale. Great salespeople take “no” as “not yet.” Great salespeople accept every lemon thrown at them by management, customers, and accounting – and use those lemons to open up a lemonade stand. A great salesperson is able to take everybody else’s crap, and somehow turn it into money.

4. Excellent Communication Skills. Great salespeople are not “good” communicators. They’re great communicators. Their message is both compelling and transferable. Their passion and their belief system is as contagious as their enthusiasm. And they’re able to articulate in a way that gets customers to buy, more often than not.

5. Physically and Mentally Fit. The statement speaks for itself and implies that you work out on a regular basis working your mind and your body. Exercising your mind and body before you get to work (push-ups and brain-ups) so that you feel good and that good feeling is projected every time you interact with a customer.

6. Computer, Tablet and Smartphone Literate. There’s no excuse for a lack of computer literacy other than stubbornness and laziness. The internet will rule the economic world for at least the next decade. And those who ignore this fact will find themselves completely unemployable after they get fired from their present job.

7. Focused and Intention Driven. Having a goal is a basic fundamental element. Intending to achieve it is the motive to achieve it. Having a plan is a basic fundamental element. Intending to implement it is the motive to put it into action. Keeping your eye on the prize and working towards it steadily is what separates those who do and those who don’t. “Goals without intention and focus,” is like an automobile without gasoline. It looks pretty, but it can’t get you anywhere. Intention is the fuel that will take you from where you are to your goal, your destination, to where you want to be.

8. Dedicated to Succeeding. With great salespeople, it’s not just a matter of goals. It’s a matter of focus on outcome and achievement. Multiple achievements lead to success, and a self-confidence that keeps the momentum going from sale to sale.

9. Past History of Success. Every time a great salesperson makes a sale, it remains in their self-confidence memory bank and can be called upon for positive energy in any situation. The more you succeed, the more your success is likely to continue.

10. Looking for a Career, Not a Job. If a salesperson has a base salary and a commission, the job person wants a raise in their base pay. The career person wants a raise in their commission.

11. More Interested in Personal Success and Personal Development, Than Money. Salespeople who work for money rarely achieve it. Great salespeople work to be their best, and dedicate themselves to that process daily. And as a result, earn tons.

12. A Constant Student: Willing to Learn and Adapt. Great salespeople know there is always more to learn. They dedicate themselves to being better, being best. Great salespeople know that learning from their past allows them to adapt and be ready for new encounters and new challenges. It’s the difference between “already knowing everything” and “life-long learner.”

13. Taking Joy in Serving Others. This is the “master” quality. One of the best salespeople I’ve ever known is John Ruhlin. He created and is the master of Giftology, and loves to serve.

13.5 A Great Social Presence and Reputation. Easier stated: “google-able” by you and any customer they might visit. They know social media, have a social understanding, and participate daily in learning, posting, and reputation building.

Notice one characteristic missing? Sales skills. I’d rather have attitude and brains than selling skills any day. I can teach someone to sell. I can’t teach them to be smart or happy.

Easier answer. Compare these qualifications to the best salesperson you ever knew. Compare them to the best salesperson you ever had. Compare them to yourself. Ouch.

Now that you know the criteria, you have some work to do.

If you’d like examples of how to discover and breed great salespeople go to www.gitomer.com – register if you’re a first time user – and enter the word SALES CHARACTER in the GitBit box.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.


About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Are You Ready to Be the Boss?

More than six million new businesses launched in the U.S. in 2015, according to the Kauffman Index. Given that volume, it’s certain that some of these new businesses were rolled out by people who had never led a company before. Budding entrepreneurs devote considerable time to developing products and business plans, but they may not adequately prepare to become a boss.

That can be a serious problem since leadership competency is a critically important success factor, and not everyone is a natural at it. My co-founders and I discovered the challenges involved in running a company when we rolled out our startup a year ago. Here are a few tips we learned about being the boss:

1. Divide responsibilities. You and your cofounders are ultimately responsible for all decisions when you start your own company. There’s no one else who can resolve an impasse. That’s why it makes sense to divide operational areas up and assign ultimate authority of each to one person. We call them Direct Responsible Individuals (DRIs) at my company, and it’s a great way to make the responsibilities manageable. DRIs are in charge of listening to input from everyone and then making final decisions.

2. Become a jack-of-all-trades. At a large, well-established company, there are specialists to handle every task: HR people for personnel issues, travel experts to coordinate trips, etc. At a freshly minted startup, you won’t have that luxury, so you’ll have to learn to manage many different functions — and quickly. Along the way, you’ll pick up a wealth of knowledge and experience that can come in handy when you begin to expand your team; you’ll have firsthand knowledge of what each role requires.

3. Listen to customers. When you’re busy running a company and rolling out a new app, product or service, it can be easy to focus so intently on executing your business plan that you forget to hear what your customers are saying. As the boss, it’s your job to observe how customers use your product and, if necessary, adjust your strategy if you find that their usage doesn’t exactly match your expectations. Stay flexible and be prepared to tweak your approach to meet customer needs.

People who are launching a new startup have a lot to think about, including product development, fundraising and marketplace factors. These are undeniably important issues that are worthy of much consideration. But it’s also critical to prepare for your new role as the boss.

To make sure you give your startup the best chance for success, designate areas of operational responsibility, be prepared to handle a multitude of job functions and don’t forget to listen to your customers. When you keep these key success factors in mind, you’ll be ready to be the boss.


About the Author

Arvind ParthibanArvind Parthiban is the CEO & co-founder of Zarget, where in addition to conceptualising the company vision and piloting the course of action to meet their objectives, he currently heads product marketing, presales and sales operations. A former employee of Zoho where he headed the product marketing for ITSM suite of flagship products, Arvind gained valuable insights into the SaaS industry and all things ‘Marketing’. Arvind draws from his vast wealth of experience to power the business units forward.