Addressing Sales Productivity
Salesforce Issues
In the B2B market space all sales leaders face similar issues and these centre on sales productivity. A significant level of revenue and margin is often produced by about 20% of the sales force. The major issues are that sales people spend too much time with customers where there is no intention to purchase. This costs time, money and absorbs sales management time. STRONGMAN© is a process which significantly reduces time wastage and improves sales productivity. Traditional sales methods of driving activity and creating pipeline are all responsible for reducing sales as opposed to increasing them!
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About the Author

. (Publisher: PG Press 3 May 2016)

Anne Deeter Gallaher is CEO of
Robbie Hardy spent 20+ successful years in the corporate sector before finding her true calling in the entrepreneurial world. She is author of the new book
Rosalie Chamberlain is the author of
There is a common misperception that being more efficient necessarily equates to being more cost effective. However, that relationship does not necessarily exist. While seemingly desirable to be more efficient, the benefits may not necessarily be cost reductions. In fact, depending on where the efficiencies are gained within a given process, higher costs may be incurred. Consequently, leaders must articulate their goals as a specific outcome to be achieved, cost reductions being one, and not simply as a desire to be more efficient.