I’m often amazed when I get the tour of corporate offices before I am hired to speak. The executives complain about lack of leadership, inspiration, and teamwork. “Do you have any suggestions?” they often ask. “Yes, a good first step would be to get everyone to stop walking with their heads down, and get them to actually look and listen to each other. Maybe the pillars of your business shouldn’t be efficiency and productivity but listening and caring. Maybe then people would feel valued and empowered. Maybe then people would be inspired to work with others,” I reply.
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Jake Ducey is author of the bestselling Into the Wind, The Purpose Principles, and Profit from Happiness. He speaks throughout the country, everywhere from middle schools to TEDx conferences, on consciously and responsibly creating our lives. A San Diego native, you can find him online at JakeDucey.com.
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Tech comm writers, do not become hidden in the background, increase your organization’s web traffic, get noticed by Google, and become and asset to your organization by effectively generating SEO-enhanced technical documentation.
A technical communicator’s contribution to an organization is often hidden in the background of business operations and goes unrecognized by both the employer and even the end-user – the specific target audience of the business and technical documentation. Some organizations still live in ancient times and merely send out user guides and training materials as a Standard Operating Procedure rather than optimizing on the rich and functional content that comprises technical communicators’ creations. The accessibility and connectivity afforded by the Internet today increases the visibility of technical communicators’ creations and the role that they serve in an organization. Not only do company websites liberate technical documents, but technical communicators now have the ability to truly make an impact on their organizations’ growth and profits. How can technical communicators optimize their technical documentation search engine rankings and get noticed by Google? SEO the crap out of content, generate referral traffic, and increase traffic time on the site.
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Jessica Lynn Campbell is Marketing Executive and Content Writer for Web Benefits Design. She has a Master’s in English-Technical Communication, a Bachelor’s in Psychology, and is currently obtaining a PH.D in Texts and Technology. Jessica is an expert and experienced technical communicator, author, and multi-media manager having been published on multiple media platforms including print and online. She is skilled in APA, MLA, Chicago, and Bluebook citation styles. Jessica can be reached at [email protected] or 407-810-7542.
Amber Lorynne Allman is a graduate from the University of Central Florida with Bachelor’s in English-Creative Writing with a minor in English-Technical Communication. She is skilled with translating beginner documents that are in German or Pinyin (Simplified) and her main passion is creative script writing and editing. She currently works at Universal Studios Orlando Resort. Amber can be reached at [email protected].
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There is a lot of pressure on businesses to get their approach to SEO right. But this often leads to businesses making mistakes, overdoing it or simply taking the wrong approach. Yes, SEO can be complicated, but it’s certainly possible to over complicate it too. Here are some signs that you are taking the wrong approach to SEO.
SEO Overtakes Usability on Your Website
If you focus heavily on SEO, there are other things that can suffer. You don’t want to neglect these issues because there has to be a balance. It’s about getting everything right, not just one thing. If you reach the point when your website is becoming less easy to use as a result of the changes you make, then stop. You need to always make sure that your website is usable for the people who visit it. There is no point in getting more visitors to your website if they don’t like what they find when they actually get there. So, never sacrifice things like usability when chasing SEO results. Learn more about usability at atlanticwebworks.com.
Some people think they’ve found the solution to SEO problems by using automation. In some cases, a small amount of SEO automation can be useful. But if you rely too heavily on it, it won’t be good for your website or your business. Having software that stuffs your website and content with keywords doesn’t always work, and it can be unnatural. And then there are things like content scraping, which you should stay away from. This might seem like a quick way to solve a complex problem, but it usually creates more problems than it solves. You need to play an active role in how you use SEO if you want it to be successful.
Many people who don’t really understand SEO simply use techniques without understanding them. This can be dangerous if people start using techniques that are bad just because they read about them or someone told them about them. This is never a good way to organise your approach to SEO. If you really don’t know what you’re doing, relying on spurious advice is not the best route to take. Instead, you should use a company that can take care of the issue professionally. Visit 5digitalquotes.com.au to learn more about which companies you can outsource to.
Forgetting That Visits Don’t Automatically Mean Sales
People often forget that just because more people are arriving at their website, that doesn’t mean they will buy more. SEO is purely about increasing traffic and making your website more visible. Of course, this is something that’s very important, but it’s not enough on its own. You won’t reach your long-term sales targets by focusing solely on SEO. If you want your SEO efforts to be truly effective, you need to think about what happens next. If your target is to make sales, then you need to persuade people to do that when they’re viewing your website. Learn about making more online sales at digitalthing.com.au.
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Collaboration. Empowerment. Win/Win. Integrity. Authenticity. We’re finally recognizing the efficacy of acting with humanitarian values! But how do we DO it? How do we know what, or if, to change our comfortable communication patterns? How do we modify any unconscious behaviors to make new habitual choices and recognize when what we’re doing no longer is sufficient?
I’m excited: I’ve spent my life designing models that work with the unconscious to facilitate real change and choice. Esoteric, I suppose. But I’ve always known that habitual change cannot come from merely attempting to change behaviors.
From Abuse to Decryption: The How of Choice
As a child of extreme domestic, sexual, and physical violence, I frequently ran away to a rock on a nearby reservoir for safety and solace. Because I was an ‘A’ student, cheerleader, school pianist and Editor of the school newspaper – one of those ‘good kids’ – I couldn’t understand why I was being abused (The skeleton in the closet appeared years later.). Unfortunately, there were no agencies to help me in those days.
Sitting and thinking by the water, I wrote in Thinking Journals to decode my parents’ behaviors (In retrospect, odd for an 11-year-old.) so I could recognize an oncoming assault – something many incest survivors do. My dream was to make the data available so no child, no human, would ever be harmed again. I believed that people would prefer to do no harm if they could make mindful choices rather than have harmful, unconscious reactions. This ambitious goal matched my fledgling identity: when asked what I wanted to be when I grew up I’d say “Change the world”. How odd for someone so young! (I was diagnosed with a form of Asperger’s decades later.).
During my years by the water, my Thinking Journals, of which there are now hundreds, filled with rookie drawings, illustrations, and ideas of ways to recognize patterns in both conversation and actions. For decades thereafter, I studied how language works with the brain, how brains create habits, and how to tear apart and understand human systems to add choice.
Decades later, as an entrepreneur, I had a complete, scalable skill set that facilitates a route between unconscious triggers and habits to make new choices: a new way to listen to avoid biases and assumptions, a new form of question that enables brains to capture, systemize, and shift the unconscious rules that govern each of us, and the sequence of change and choice so any aberrant behaviors could be interrupted and redirected. I developed a model of How to Change congruently that adopts the new without resistance; I’ve been teaching this in sales, coaching, leadership, and change management.
Much different than offering the Why and What of change, I offer the How – how to go into the unconscious and make systemic, congruent change.
Why Behavior Change Isn’t Good Enough
Our brains unconsciously choose our behaviors from our cache of lifelong subjective experience that I call our system; our subjective experience is a well-oiled machine that keeps us ticking congruently every moment of the day. Our viewpoints, our styles, our behaviors are all pre-determined and set to maintain systems congruence. I realize we all think we have unrestricted choice; we don’t. We follow our personal ‘company line’ in every communication.
When we wish to add anything new, it will be resisted as it will cause our system to shift out of congruence – even if it’s something we’re in agreement with because our brains must fit the new in with the old/habitual. We know we should go to the gym more often, or eat healthy; we know we should allow our relatives to have disparate political viewpoints. But try as we might, we hard-pressed to permanently change our behaviors. This is the problem with conventional training and Self-Help books.
Why can’t we just DO something different? Because it’s a Belief issue. The 400-pound man walking down the street will not heed an offer of a half-priced gym membership – not because he hasn’t looked in the mirror lately or because he’s ignoring his doctor’s warnings, but because his eating and lack of exercise are habitual: to make a permanent change, he’d have to ‘chunk up’ as they say in NLP, and go beyond the ‘What’ or the ‘Why’; he’d have to change his beliefs about who he is. He’d have to become a healthy person.
‘What’ to do is behavioral. ‘How’ is structural, systemic, and unconscious. Here’s an example of the difference: ZDNet has an article on transforming an organization on the principles of collaboration. They say it’s necessary to “Empower staff”: “To accomplish this goal it is important to train, support, and mentor staff to help them work more collaboratively. Staff must also practice their new collaboration skills back in the workplace so it becomes the new daily business and not just the latest management fad.”
Great. But HOW does one accomplish this? Everyone will interpret these words subjectively, according to their own beliefs about their skills. Obviously there can’t be organization-wide consistent adoption with just the What. ‘What’ offers a description and doesn’t address how to redirect our brain’s automatic choices. To convert the ‘What’ to the ‘How’ we must
add automatic unconscious choices to our habitual behaviors to comply with our new goals;
recognize the difference between what we think we’re doing and what we’re actually doing;
install something new without offending what’s been working well;
facilitate internal buy-in to make changes in the Status Quo;
override habitual behavior choices and replace them with the new as appropriate;
maintain systems congruence.
It’s far more complicated than just understanding What to Do. It’s actually How to Be.
Changing Beliefs Causes Changed Behaviors
The problem with seeking to act with authenticity or empowerment, etc., is that we attempt to make behavioral changes without shifting the underlying system that holds our current choices in place. We must change from our core Identities and Beliefs.
All of us have unique Identities; our Beliefs are the operating manuals; our Behaviors exhibit our Beliefs in action. Every day, in every way, we ACT who we ARE. I, for one, work out at the gym 9 hours a week. I hate it. Hate it. Words can’t describe how much I hate going to the gym. But I’m fit, healthy and strong. I AM a Healthy Person; my Behaviors carry out my Identity accordingly: I eat healthy, exercise, and meditate. We all do this in our own ways.
When anything seeks to change us – when we receive training, or get told to ‘do’ something, or when coaches ‘suggest’ or sellers ‘recommend’ or leaders promote a new change – it shows up as a threat and will be resisted unless it’s accepted and adopted by our Identity and given a value set in our Beliefs.
To act with compassion, to have empathy, to lead with values, to design collaborative environments, we need a set of core Beliefs that get incorporated into our habitual choices; we need to inform our system to match the Doing to the Being. We cannot congruently act the Doing if it’s incongruent with our Identity. It’s the most difficult aspect of change – creating consistent, habitual actions – because it’s unconscious, systemic, and resistant. It is possible, however, but not simple.
Working, speaking, acting with Heart is not behavioral. We must first Be the people with heart; Be kind, collaborative, authentic people. Organizations need to shift their corporate identities and manage behavioral adoption; we must become Servant Leaders and compassionate Leaders. We just need the Skills of How to accomplish this.
About the Author
Sharon Drew Morgen is a visionary, original thinker, and thought leader in change management and decision facilitation. She works as a coach, trainer, speaker, and consultant, and has authored 9 books including the NYTimes Business BestsellerSelling with Integrity. Morgen developed the Buying Facilitation® method (www.sharondrewmorgen.com) in 1985 to facilitate change decisions, notably to help buyers buy and help leaders and coaches affect permanent change. Her newest book What? www.didihearyou.com explains how to close the gap between what’s said and what’s heard. She can be reached at [email protected]
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How does one find, or how did you find, a mentor/mentee?
Before finding a mentor, a person should ask “what do I want to be the best at?” and then find the person whom they feel is currently the best at whatever they want to me the best at. Once you identify this person, you become a scholar at their life’s work and then you make every effort possible to make contact with this person. I think one of the best ways of doing this is to offer your potential mentor/mentee a number of ways on how you can help them out. Maybe there are some skills you have that can benefit your mentor’s career. You can offer to do administrative work for them. You need to make a personal connection with your potential mentor – make them see a piece of themselves in your eyes.
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Ryan McCormick is Co-Founder of Goldman McCormick Public Relations (www.goldmanmccormick.com) and Host & Executive Producer of the nationally syndicated Outer Limits of Inner Truth Radio Show (www.outerlimitsradio.com).
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