CEOs Reveal The Top 3 Strategies For Women To Excel As Leaders

If you knew you could improve your company’s revenue with one single strategy, would you do it? If you heard there was a way to enhance your business profits, would you want to know what it is?

The New AdvantageMost leaders would likely answer “yes.” Yet every day in corporate America, business leaders neglect to take the steps that would give them a competitive edge.

One of the quickest ways, and in many ways the easiest to implement, is to balance their teams by including more women in positions of leadership. For the teams that find that balance, these are three common results they can expect:


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About the Authors

Howard J. Morgan and Joelle K. Jay, PhD, of the Leadership Research Institute (LRI) are co-authors of The New Advantage: How Women in Leadership Can Create Win-Wins for Their Companies and Themselves (Praeger / 2016). LRI is a global consulting firm specializing in leadership and organizational development. Morgan has worked with over 1,000 CEO and executive team members of the world’s largest organizations on improving corporate and executive performance. Jay is an executive coach and keynote speaker, and specializes in the advancement of executive women. For more information please visit www.TheNewAdvantageBook.com.

Style Sheets

StrategyDriven Organizational Performance Measures Best Practice ArticleA performance measure’s value evolves from its ability to instigate and/or influence action. To do this, the measure must accurately reflect materially important performance parameters and present that information in a timely, readily understandable manner. It is to this later characteristic that performance metric style sheets are critically important.


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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

It’s not the company. It’s the people in the company. It’s you.

StrategyDriven Management and Leadership ArticleWhen you walk into someone’s place of business to shop or buy something, what are you expecting?

Most people (you included and me included) expect someone friendly, someone helpful when you need them, to be served in a timely manner, to be given fair value, to be presented with a quality product, to make the process quick and easy, and to be thanked whether you give them the business or not.

Then the question is: What do you get?

Typically, you get a mechanical welcome, someone feebly says, “can I help you?” Followed by people telling you what they can’t do versus what they can do, or what they don’t have. Maybe a bunch of sentences containing the word policy, and an inability to understand that just because they’re out of an item, doesn’t mean you don’t still want it or need it, and will likely go to their competition to get it. All this, and a touch of rudeness.

Now, maybe I have exaggerated a bit. But I can promise you, not by much.

And the interesting part is, many companies have multiple locations where the products are the same, but the service is not recognizable from place to place – one may be fantastic, while the other may be pathetic.

The inconsistency of people-performance can make or break a business.

Here is what will make you or anyone near you, or anyone in a job they consider beneath them, or anyone who hates work, understand the formula for emerging into a better career – certainly a better job. And all of these elements will be reflected in your performance.

1. Your internal happiness. Happiness is not a job, it’s a person.
2. Your attitude toward work. Do you just go to pass the time for a paycheck, or are you there to earn your pay with hard work?
3. Your self-esteem and self-image. How you feel about yourself.
4. Your desire to serve.
5. Your commitment to being your best.
6. Your boss and how your boss treats you.
7. Looking at your job as menial rather than a steppingstone towards your career. It’s not “just a job” – it’s “an opportunity.”
8. Pride in your own success.
9. Realizing that you’re are on display, and that your present actions will dictate your future success.
9.5 Every today is a window to your every tomorrow.

Companies spend millions, sometimes billions of dollars in advertising, branding, merchandising, strategizing, and every other element of marketing that they believe will bring business success. But if there are people involved, marketing means nothing if the people are not great.

When I walk into a business, I ask people, “How’s it going?” I get the most disappointing answers like, “Just three hours to go.” Or, “It’s Friday.” What kind of statement is that? What does that tell you about what kind of employee they are, much less what kind of service is attached to their attitude?

When you go to a hotel, a fifty-million-dollar business rests on the shoulders of shoulders of the front desk clerk. That’s the first impression you have. In a retail business, it’s no different. All the advertising gets you to come into the store. From there, it’s all about the retail clerk. Doctors and dentists now advertise. But it’s the person who answers the phone that gives a true reflection of what the doctor or dentist office will be like.

What is your company like? Do you have any people working there that hate their job? Do you have people with “attitude?” What can you do?

These elements will get YOU to BEST:
1. Set the example by being your best and doing your best
2. Hang around with the winners, not the whiners
3. Create service best practices, and have everyone implement them.
4. Have weekly internal positive attitude training.
5. Look at the best companies in America for best practices you can adapt and adopt.
6. Do your best at everything, everyday.
6.5 Work on your own attitude. You must think you will succeed, before success is yours. You must think you will be happy, before happiness is yours.

The root word of “your” is YOU. Each employee has the responsibility of representing their company to their customers in a way that reflects the image and reputation needed to build or maintain a great reputation and a leadership position.

Anything less than “best” is not acceptable. But here’s the secret: Don’t do it for your company – do it for yourself. Develop the pride in doing your best at your job even if it’s not your career, and never use the word “just” when you describe yourself.

Real winners are few and far between.
And making yourself one is a choice.

If you want a couple more attitude boosters and one major attitude secret go to gitomer.com, register if you’re a first time user, and enter ATTITUDE FOREVER in the GitBit box.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.


About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

After Mobility Comes Digital Context

So, you’re thinking about turning the idea you have had in the back of your head into a full-blown start-up? Maybe build an app or two? Have you considered how your new solution will fit into your customer’s personal data ecosphere?

By 2020, the number of Internet-connected devices is likely to range between 26 and 50 billion. Think on that for a moment. Today there are already more connected devices than there are people. Tomorrow everything from the water filter you use to the parking space your company assigns you to park in will be connected via sensors to a vast ecosphere of data. That data will drive macro decisions made by global players. But it will also be available to consumers.


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About the Author

David NortonDavid Norton, PhD is author of Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things, and founder and principal of Stone Mantel, which has guided hundreds of brand leaders in creating meaningful brand experiences. David founded the Digital Collaborative in 2013 to help companies collaborate in conducting research about consumers and the impact of digital in their lives.

For more information visit www.GoStoneMantel.com.

The Problem With Information

Information, when used to influence or sell, advise or share, has cost us untold loss in business and relationships. It actually causes resistance.

Information Causes Resistance

For some reason, we maintain a long-standing belief that if we offer the right people the right information at the right time, presented in the right way, those it’s intended to influence will be duly impressed and adopt it. But that’s erroneous. Just think how often we:

  • patiently explain to our kids why something is bad for them,
  • present a well-considered idea to our boss,
  • share an important idea with a friend,
  • offer great data as rationale to lead change initiatives,
  • offer brilliant pitches to prospects to explain our solution

and how often our brilliant delivery and logical (and probably accurate) argument is not only ignored but rebuffed. Certainly the ineffective behaviors continue regardless of the logic of the information we offer. Are they just stupid? Irrational? We’re ‘right’ of course: we’ve got the rational argument and data points; what we have to share is what Others need to hear.

But is this true?

It’s not. And we’re wrong. We’re actually creating resistance, losing business, destroying relationships, and impeding change.

Here’s why. When we present rational data, or make arguments based on logic or wisdom or knowledge, and hope it will sway an opinion or get a new decision made, we’re putting the cart before the horse. While the data itself may be important, we are merely using our own biases as the motivation, not to mention our timing may be inappropriate. You see, until there’s internal buy-in for change people have no place to put the information.

We believe that part of our jobs as leaders, sales professionals, coaches, managers, or even parents is to be the arbiters of change, with information the main ingredient. But information in and of itself does not teach someone how to change: information promotesknowledge that may not be understood or pursued by that person at that time. Change requires a systems overhaul.

Let me explain. Everyone – people and teams, companies and families – possesses unique internal beliefs, values, histories, biases (systems) that are idiosyncratic and determine our behaviors. Indeed, these internal systems are so clearly defined and defended that we don’t even know how to listen when information is offered that’s outside our conventional thinking. Regardless of how important our information is, it will be resisted until/unless there is internal buy-in for it.

Offer Information Only When System Ready for Change

It is only when parts of the system seek a new level of excellence and can figure out how to change without disruption will any sort of change be considered, regardless of our initiatives as outsiders to influence the change. If the system had recognized the need to change and knew how to fix it congruently they would have fixed the problem already.

At the point the need for change is considered, even by a small part of the system, the system must get buy-in from everything and everyone that will touch the new solution and knows how to change its underlying rules in a way that insures minimal disruption. In other words, no buy-in/no agreed-upon safe route forward = no change considered = no information accepted: the information doesn’t fit anywhere, can’t be heard, can’t be understood. We end up pushing valid data into a closed system that doesn’t recognize the need for it.

Telling kids why they should clean their rooms, telling prospects why your solution is better, telling managers to use new software doesn’t create the hoped-for change, regardless of how cogent the information except where the kids, buyers, managers were already set up to/seeking change and know how to move forward congruently (i.e. the low hanging fruit).

Here are a couple of simple examples.

  1. As you run out the door to get your daughter to school your spouse says, “I think we should move.” Huh! “We’ll speak more tonight,” you reply. On your way home you notice a great house for sale and you buy it. Do you think the information about the house is relevant to your family at that point (even if it’s the perfect house)?
  2. You and your team are getting ready to launch a new product you’ve been developing for two years. Your boss tells you the company has been bought out and it may affect the launch, certainly effects next year’s budget, your work location, and the team. Then a sales person calls selling team building software. Do you think the information about the software is relevant at this point (even if it’s a perfect solution)?
  3. You’re a consultant hired to lead a team through a reorganization. The team is stable, has been working successfully together for three years and enjoys great productivity and camaraderie. Do you think the information about the rationale of reorganization will be adopted effortlessly and effectively?

It’s not about the need or efficacy: change cannot happen until the system knows who or what:

  • will be affected by the new solution;
  • an acceptable solution should be that considers all;
  • the criteria that must be met;
  • the parameters for change to ensure minimal disruption;
  • the level of buy-in or change necessary;
  • the new rules and norms that must be adopted.

As I say in Dirty Little Secrets: the system is sacrosanct (Read this book to understand each stage of decision making.). We learned about homeostasis in 6th grade: anything that is seen to be pushing the system out of balance will create resistance. Giving information too early merely causes resistance as the system fights for balance. And so, our brilliant, necessary, cogent information gets ignored, resisted, objected to, or misunderstood and we must handle the ubiquitous objections and resistance that we have created (and sadly miss real opportunities to facilitate change). Hence long sales cycles/lost sales and implementation problems, ignored advice, and lost opportunities. So: manage change first to set up the buy-in; then offer information.

Conventional sales, marketing, training, coaching, parenting, and leadership models use sharing and gathering information at their core. I’ve developed a model called Buying Facilitation® which is a generic decision facilitation model that enables a system to manage change and manage all of the behind-the-scenes elements needed to garner buy-in first; information is offered once there is agreement for adoption – and by the time you offer it, there is already eagerness for change. If you’re a coach, negotiator, seller, purchasing agent, leader, doctor, or implementer add it into your current skills. Then when it’s to offer information, your clients will be ready for it and eager to accept it.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.