The sales cycles can be long and drawn out when selling to large enterprise organizations. Months, and even years, may pass in a significant opportunity with a large account: And as time adds up in pursuits, doubt, uncertainty, risks, and costs do as well. The commitment of finances, organizational energy, and resources – human and otherwise – can be daunting. But with of all of the difficulties the passing months bring, positives do present themselves for selling teams that are effective and organized. Every action you take is being evaluated by the buying organization – actions that give your potential client a keen view of your responsiveness, follow-up, and attention to detail. Leaving positive impressions in these areas can be huge. Because regardless of how formidable or sophisticated your competitors are in the pursuit, it is possible they might become just a bit forgetful as the seasons pass. They may take their eyes off the ball for just a moment. They may completely neglect a request or thoughtlessly issue a boilerplate response instead of devoting the deserving hours to a meaningful reply. At just the right time to leave just the wrong impression.
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Sandler Training dominates the global training market through an unparalleled network of more than 250 offices worldwide, with professional trainers providing more than 450,000 hours per year of instruction in 23 languages. For more information about Sandler Enterprise Selling please visit www.sandler.com/resources/sandler-books/sandler-enterprise-selling.
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After working with countless fast growth companies in numerous industries, some obvious patterns have emerged as the senior leaders are trying to scale their sales organizations quickly. The issues typically appear in three specific areas: their choice in sales leadership, hiring standards for the salespeople, and how they coach and hold the salespeople accountable. These problems are often the underlying cause of inaccurate sales forecasts.
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Karl Scheible and Adam Boyd are co-authors of Succeed The Sandler Way: 14 Personal and Professional Breakthroughs, and experienced Sandler trainers who play important roles in Sandler’s worldwide organization and are recognized as business development experts specializing in executive sales training and sales productivity training.
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Selling is not a ‘common’ practice. It is NOT easy. There are so many people who believe anyone can sell anything and really believe that if you can ‘schmooze’, drink the ‘booze,’ and work the room, you can sell. That is so far from the truth and anyone who has made a lot of money in sales will be able to give you consistent guidelines as to how they achieved their success. So let’s take a simple but serious look at these guidelines to success in selling.
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Cindy Novotny has been branded a “Radical Mentor” by thousands of executives around the world for her straight forward, no nonsense approach to leadership. She began her company, Master Connection Associates, in 1989. MCA is a premiere international consulting and training organization that specializes in service delivery, sales and leadership performance. MCA’s work contributed to client success including The Ritz-Carlton Hotel Company earning an unprecedented two Malcolm Baldrige National Quality Awards. For more information, visit Cindy’s website at www.CindyNovotny.com.
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More money?
Better job opportunity?
Don’t like what they are doing?
Don’t like their boss?
Don’t like their corporate politics?
Don’t like how you’re being treated as a person?
Don’t feel the company is supporting you as a salesperson?
Just had their commissions cut?
Company going back on their word about paying or deal structure?
Not paid what you felt you were owed?
Just lost their best customer to the competition?
Answer: some or all of the above.
Salespeople seem to hopscotch jobs as moths flutter from one light bulb to the next, trying to find the brightest one. I don’t think the question is just, “reason for leaving.” I think it goes deeper. I think it’s “cause and effect,” and even deeper, “motive.” Motive being a short word for motivation.
This issue is further complicated by the fact that most people, when they do leave a job, won’t tell the boss their real reason for leaving. Oh, they give a stated reason like better opportunity, more money, but there’s always an underlying motive. An unspoken reason. Like, “I hate you.”
And then there’s the boss, who has to tell his other people why the salesperson quit. Standard reasons, better opportunity or more money.
It’s interesting to note that more than 74% of people who quit their job do so because of bad boss or bad company policies. Yet, no boss that I have ever spoken to ever told me: my best salesperson quit and it’s all my fault.
NOTE WELL: The departing salesperson will soon become the scapegoat for everything bad that’s ever happened in the history of the company within one week of their departure.
If you’re the boss, and you throw the person who quit under the bus and back up, it sends a message to every other person on the team that you’re going to do the same thing to them if they leave. Not a real boost to moral. If you’re the salesperson and you don’t have the guts to tell the boss the real reason why you’re leaving then you’re going to have to be willing to accept your fate with respect to the trashing that you’re going to take.
There’s no easy answers here. Some industries are more incestuous than others. Banking, personnel, accounting, and advertising seem to have an excessive amount of job hop scotching going on.
The subject is WHY are you quitting and what can you do to build your career, rather than having to start it over?
I get a minimum of ten requests a week from salespeople wanting to quit their job and asking for advice. What I tell them is what I’m going to tell you:
1. List the real reasons that you dislike what you’re currently doing.
2. Now, list the reasons that you like what you’re doing.
3. Add a one sentence description to both the dislike and the like column to give yourself further insight as to “why.”
4. Ask yourself which one of the bad things will be eliminated at the new job and which one of the good things will continue at the new job. This way you give yourself an evaluation before you enter your new position.
5. Call people at the place you want to work or that you’ve just been hired to work at and find out what they like and dislike.
6. Write down what you feel you gain (other than money) at your new position and ask yourself could you have gained the same thing at your old position?
NOTE WELL: As you know, if you read my column, we’re about to get to the .5. You will not like the .5. The .5 will make you grimace but the .5 will show you the real reality of where you are and where you seek to grow.
6.5 Become the number one salesperson at your existing company, then quit. If you’re thinking about leaving your job and you are not the number one salesperson, it is likely that you will not be the number one salesperson at your next job, and it is even more likely that you will bring half your disgruntlement to your next job. If you stay at your present job until you become the number one salesperson no boss will be able to throw you under the bus, you leave a hero of the company, you leave with pride, you leave with self-respect, and you leave with the attitude of a winner, not a whiner.
See? I told you you’d hate it.
So here’s your opportunity: quit complaining, quit whining about your job or your circumstance, quit trashing other people to make yourself look good, and just dig in. If you really consider yourself great at sales, then attaining the number one position shouldn’t be much of a problem. Heck, you’re always bragging about how great you are, prove it!
There’s rewards for being number one. People will be nicer to you in your company. You may even earn some degree of respect, your value in the marketplace will increase, you’ll have choices, genuine choices, and you’ll have the peace of mind of knowing that you’ve done it for the right reasons, not the negative reasons.
BOSSES BEWARE: If you’re salespeople are leaving you at a rate of greater than 20% per year, look in the mirror. If you “can’t find any good people out there” let me give you a big clue; there’s plenty of good people out there, they’re just not working for you.
SALESPEOPLE BE AWARE: Your next boss may be no better than your previous boss. He or she just may be sweeter in the interview process than in the day to day battle. You’re best tactical and strategic advantage is to arrive on the scene as the number one salesperson from your previous job rather than the number one whiner about your previous job.
If you do this you have set the stage for sales success. Your sales success.
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].
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Mindfulness garners a lot of recent attention. Wisdom 2.0, a conference that blends mindfulness with technology, leadership, and culture, hosted over 2,400 participants earlier this year. Attendees come from all over the world to learn and engage in developing meaningful mindfulness practices.
A new area for mindfulness is how business strategies are developed. Strategy development and mindfulness are a great combination, and the best mindful business strategy starts with a simple concept – Be present.
Being present is a simple idea. However, many businesses are not present, especially when it comes to making a decision and moving forward with a strategy. The next generation of leaders are using mindful practices to gain meaningful results.
Strategically Stuck
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Jon Mertz is one of the Top 100 Thought Leaders in Trustworthy Business and highlighted as one of the Leaders to Watch in 2015 by the American Management Association. He also is the author of Activate Leadership: Aspen Truths to Empower Millennial Leaders. Jon serves as vice president of marketing at Corepoint Health. Outside of his professional life, Jon brings together a community to inspire Millennial leaders and close the gap between two generations of leaders. Follow him on Twitter @ThinDifference or Facebook /ThinDifference
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