StrategyDriven Expert Contributors’ Blog

5 Ways Predictive Analytics Make or Break a CRM System

March 2, 2016/in Evaluation & Control Program, Organizational Performance Measures/by Lang Smith

Size doesn’t matter: why predictive analytics prove your customer relationship management methods are likely falling short

For a sales-driven organization, it isn’t the size of your data that matters, it’s what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for those who seek to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines. In fact, according to the 2015 State of Sales Report published by Salesforce Research, “smart selling fueled by predictive analysis is expected to jump 77% among high performers,” throughout 2016. Not only that but high performers are also four times more likely to use predictive analytics.

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About the Author

Lang Smith is the founder of Cloud Signalytics – a first-of-its-kind predictive intelligence software platform helping major franchise auto dealerships create highly precise, individualized customer profiles to maximize sales. He may be reached online at www.cloudsignalytics.com.