Magnetic: The Art of Attracting Business

Creating exceptional value for customers should be the core of your sales, marketing, and growth strategy.

Word of mouth is the most powerful factor in buying decisions today. Whether it’s consumer or business to business, buyers want to know what your existing and past customers think of you. Increasingly, this word of mouth is taking place on the internet, whether on review sites, in chat groups, or on social media.

What others say about you is infinitely more influential than anything you say about yourself. That’s why the value and experience that you create for customers should be the absolute focus of your sales, marketing, and growth strategy. That’s how you become a customer magnet and attract new business to you.

Here are 5 keys to becoming a customer magnet:

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About the Author

Joe Calloway is Executive in Residence at Belmont University’s Center for Entrepreneurship, and is the author of Magnetic: The Art of Attracting Business.

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