Getting Your Message Across, In Principle

It was Groucho Marx who said, “Those are my principles, and if you don’t like them … well, I have others.”

These are mine and I have no others.

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About the Author

Michael Parker is the author of It’s Not What You Say: How to Sell Your Message When It Matters Most, a former vice chairman of Saatchi &Saatchi London, and is one of the UK’s most experienced pitch coaches. He also competed as a hurdler in two Olympics and now brings his experience and competitive instincts to coaching, ranging from one-to-one interviews to major public speeches.

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