“Joinership” is the new Leadership

It’s no secret that most companies value leadership over just about anything else. It’s an attitude reflected in our culture and on the surface, it appears to be the key to success. However, in my experience, there’s another component more important than strong leadership—an element that rarely gets the spotlight, because it’s all about not stepping into the spotlight. I’m talking about “joinership.”

A recent survey of over four thousand Ph.D. candidates found that only 11 percent of respondents expressed a desire to be a “founder,” while a massive 46 percent expressed interest in becoming a “joiner.” That’s a difference of over 4 to 1, but is it really that surprising that most people would rather join a passionate team than try to build something themselves from the ground up? Strong leaders may inspire people to join their cause, but it’s those early hires and early adopters – the fledgling community who believes in a company’s ideals – that will make or break a young business.

Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!

About the Author
Nick Goode is the Global Commercial Director of Sage One, Sage’s cloud accounting and payroll solution for start-ups and small businesses. He is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide. Nick was previously Head of Sage One for Sage UK, and prior to that, Head of Marketing for the Accountants Division at Sage.

Related content from StrategyDriven

 

Comprehensive Product or Service Launch Planning Checklist

Common Overlooked Controllable Oversight Costs

Yellow Sticky Analysis

Customer Onboarding eMail Templates