StrategyDriven Personal Business Advisor Program Makes Top Tier Consulting Accessible to Small and Midsized Companies

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StrategyDriven Personal Business Advisor Program provides easy, affordable, and timely access to seasoned business executives, leading edge analytical tools, and time tested methods. No longer does the competitive advantage lie with those having the deepest pockets.
 
 
StrategyDriven’s Personal Business Advisor Program makes top tier consulting services available to business leaders at all companies regardless of budget. By empowering clients to tailor each engagement to meet their specific project needs – no more, no less – and employing modern communications technologies, StrategyDriven eliminates the barriers preventing small and midsized company leaders from accessing high-end consulting services.

Few small and midsized business leaders realize the benefits of engaging top-tier consultants to assist with complex data analyses or provide specialty knowledge to their projects. Many avoid using these resources because of the time and expense involved. Others spend hours reading how-to books or taking continuing education courses to develop solutions.

“It’s understandable why the business leaders who would benefit most from top tier advisory services can’t or don’t access them,” explains Nathan Ives, StrategyDriven’s President and Chief Executive Officer. “The current consulting model is expensive and time consuming; often involving fixed duration contracts that include unwanted resources. StrategyDriven’s Personal Business Advisor Program reduces the expense, time, and hassle of engaging knowledgeable experts to support development and execution of important business initiatives.”

The StrategyDriven Personal Business Advisor Program simplifies the engagement process to deliver top tier consulting services without the expense or time of traditional firms. Prior to each engagement, a client:

  1. Selects an Advisor possessing the experience, education, and training needed and who is someone the client can relate to and trust.
  2. Identifies the Support Needed, No More, No Less… providing periodic, focused advice from true experts to meet your specific needs.
  3. Selects the Tools Wanted from an expansive library of proven analytical tools, all fully developed and ready to use, accessible online 24 / 7 / 365.
  4. Determines How the Advisor Is to Engage using modern communications technologies whenever possible thereby eliminating expensive travel and the need for office space.
  5. Chooses the Engagement Duration without being locked into a long-term consulting contract. Easily cancel at any time.

In addition to one-on-one consultations, Personal Business Advisor clients gain access to StrategyDriven’s online business strategy and tactical execution advice library.

StrategyDriven Personal Business Advisor clients include executives and senior managers of small and midsized companies as well as managers of some of the world’s largest businesses. Complete information regarding the StrategyDriven Personal Business Advisor Program is available at: www.strategydriven.com/sdpba.

How Much Time Do Sales People Waste?

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As sellers, we waste over 90% of our time. We need to find prospects, get them bought-in to the possibility of using our solution, get them what they need to understand our solution and how it might fit, get past gatekeepers, manage objections, get to the right people who will know how to buy us, and wait. And then, we only close a small fraction.

There must be a better way to do this, no?

  1. if we knew who would be a prospect on the first call, and get rid of those who will never buy, how much time would we save?
  2. if most gatekeepers would get us to the right person, how much time would we save?
  3. if we can connect with all of the folks who will ultimately be (or are already) on the Buying Decision Team, how many more sales would we close?
  4. if there are no more objections of any kind, how much time would we save and how much more money would we make?
  5. if buyers could make a buying decision in the time frame that we believe is possible (i.e. those buyers who call up and purchase quickly are good examples of what’s possible for every sale),

how much more business would we close? And why can’t we make these things happen?

The Reasons You Are Not Getting The Results You Deserve

To begin with, you are beginning at the end of the buyer’s journey – the purchasing decision – and must wait while they manage the internal, systems and change issues necessary prior to any purchase. As sellers, you have been trained to find appropriate prospects: you have not been trained to help them begin or traverse their journey through the pre-sales behind-the-scenes decision path that ischange management/systems based, and has more to do with internal politics, relationship issues and time lines than it does with purchasing a solution or choosing a vendor.

As a result, you have learned ways to manage the fallout you’ve received from attempting to offer a solution at the wrong time. (objections, no call backs, stalls, no appointments, no response to appointments or proposals, unwillingness to speak, no purchase) Or from attempting to offer a solution that folks might not know they need.  Or know they need but haven’t figured out how to get buy-in. Or they haven’t figured out all of the right people to assemble for the buying decision team.

Every buying decision is a change management problem.

The only reason you aren’t closing more sales, and the reason you end up wasting time with non-buyers and delayed sales cycles, is not because of your solution. Your solution is fine. So is your care and respect and personality.

You’re wasting your time trying to place a solution before the buyer has lined up the change management issues they must contend with. But that’s the job of the sales model. It was not invented to facilitate the buying decision path. That’s why I invented Buying Facilitation®.

The Buying Facilitation® Model Works With Sales To Manage The Buying Decision.

Buying Facilitation® works as a precursor to sales – it is not a solution placement model – to manage the back end of issues buyers must address privately before they can buy. By starting your prospecting by first helping buyers address change issues on their way to seeking excellence (hopefully with your solution),

 

  • Gatekeepers will help you find the right people to talk to rather than put you off.
  • You can help buyers put together their entire Buying Decision Team on the first call.
  • You will no longer get objections (fallout from the sales model) – price or otherwise.
  • You will be differentiated from your competition immediately.
  • Your buyers will buy in approximately 1/8 the time (sometimes with very large sales the number drops to 1/4).
  • You will know who is a buyer and who is not, on the first call.

Buying Facilitation employs a different skill set; Listening for systems rather than need; formulating facilitative questions that help change rather than using questions; following a coded sequence that enables change rather than gathering information. It’s not sales. But really – do you want to keep having those super long sales cycles and getting objections? Do you really want pipelines that aren’t converting?

About the Author

Sharon Drew Morgen is a visionary, original thinker, and thought leader in change management and decision facilitation. She works as a coach, trainer, speaker, and consultant, and has authored 9 books including the NYTimes Business BestsellerSelling with Integrity. Morgen developed the Buying Facilitation® method www.sharondrewmorgen.com in 1985 to facilitate change decisions, notably to help buyers buy and help leaders and coaches affect permanent change. Her newest book What? www.didihearyou.com explains how to close the gap between what’s said and what’s heard. She can be reached at [email protected]

Professional Development Best Practice 2 – Ongoing, Critical Self-Assessment

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The StrategyDriven Professional never takes anything for granted. He or she seeks to represent excellence in all areas of performance. To achieve this lofty goal requires ongoing, critical introspection; a constant identification of performance improvement opportunities and the actions to be taken to close those gaps once identified.

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Becoming referable is a matter of earning, not asking.

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A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.”  He is correct. He writes, “Referability means that your very best clients and customers are continually cloning themselves – continually introducing you to those like themselves or better than themselves.”

Well, kind of – but not really clear.

According to the author, your referability depends upon four habits:

  1. Show up on time.
  2. Do what you say.
  3. Finish what you start.
  4. Say please and thank you.

Eh, no. Could being referable be that simple? The author asserts that these four habits convey respect and appreciation toward the customer. He says, if you’re arrogant or erratic, you won’t be referred, no matter how talented or charming you are. He says, if you’re not getting enough referrals, cultivate the four habits. He is partially right. Very partially.

I say his four elements don’t create referability – his four elements are a Given in any business relationship. To be referable, you have to go Way Beyond showing up on time and delivering what you promise.

Those habits may have worked in 1955, when ‘Happy Days’ was in full swing, but becoming referable and earning referrals in today’s times (unhappy days) are far more complex.

In my experience, I have found that a referral is earned, not asked for. When you ask for one, you immediately put your relationship in an awkward position, especially if the customer is reluctant to give you one, and you keep pestering him or her.

Here’s why: The one word definition of referral is risk.

When someone gives you a referral, it means they are willing to risk their relationship with the referred person or company. They have enough trust and faith in you to perform in an exemplary manner, and not jeopardize their existing friendship or business relationship.

Once you understand the definition of a referral, and realize how delicate, yet powerful, it is — you at once realize why you get them (or not) — and that you must become risk free in order to earn them.

Referrals are awkward to ‘ask for,’ and often create discomfort on the part of the customer.

Here are the elements that breed proactive referrals:

1 Be likeable. This is the first prerequisite. Without a friendly relationship, there is no need to go further.

2 Be reliable. The company, the product, the service, And you, must be ‘best,’ and ‘there when needed.’

3 The customer considers you an expert in your field. To be referable, you must have an expertise that breeds customer confidence.

4 They trust you. The customer is CERTAIN that you will do everything in the referred party’s best interest, like you have with theirs.

5 You have a track record of performance. You have already done the same thing with the customer and they’re comfortable that you can repeat the performance.

5.5 They consider you valuable – a resource, not a salesman. Not just, “do what you say.” There’s no real value there. I mean, provide value to the customer beyond your product and service. Value beyond the sale. Helping the customer to profit more, produce more, or some other form of value, either attached to your product or not. Not value in terms of you, value in terms of the customer. Referable value.

And there are telltale signs – clues that you ‘qualify’ for a referral:

REFERRAL CLUE: Your phone calls are returned. This means there was a purpose, a value, or a friendship reason. Returned calls connote respect for who you are.

REFERRAL CLUE: You get reorders. This means they WANT to do business with you, and they LIKE to do business with you.

REFERRAL CLUE: There are no problems with service issues. Your interactions are smooth and your execution is flawless.

REFERRAL CLUE: They accept your lunch invitation. And the conversation is more personal than business.

Here’s the secret: If the one word definition or referral is “risk,” then you must be risk free – or at least risk tolerable.

Here’s the strategy that will work 100% of the time: Give your customer a referral FIRST. It will not only blow them away, they will become an advocate on your referral team.

Here’s the report card: The referral you got turned into a sale.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Developing Your Strategic Proficiencies

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There is certainly no shortage of articles, texts, and resources dedicated to the subject of developing business strategies. I myself am guilty of adding to this information pile, having just released a book on this very topic. But as we all attempt to decode the magic formulas and frameworks behind best-in-class business strategies, we should also take a little time to understand the skills that are required of the people who create those strategies.

The process of developing business strategies is a creative one¬ – not unlike writing music, painting a portrait, or designing a new architectural masterpiece. Creative endeavors produce creative outputs; and the success of those outputs will be driven not only by skills, but also by some level of proficiency in those skills. Using this terminology, it is useful to think in terms of four “strategic proficiencies” that can be mastered in relation to developing successful business strategies. They are:

Analysis
Recollection
Intuition
Artistry

In and of itself, this mnemonic of ARIA may appear to be yet another catchy little arrangement of words to help sell more books! And while there may be just a shred of truth to that statement, there is actually both a rhyme and a reason for my line of thinking behind this approach.

When assessing strategic proficiencies, I like to refer back to the four main questions that have formed the very foundation of strategic theory for centuries:

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About the Author

Bob CaporaleBob Caporale is the author of Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth (McGraw-Hill, 2015) and the President of Sequent Learning Networks. His goal is to help business practitioners infuse more passion and creativity into their jobs. You can learn more about his work by visiting bobcaporale.com.