5 Things All Entrepreneurs Can Learn About Success from Donald Trump

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Love him or hate him, one thing’s for sure: all entrepreneurs can all learn a few things about success and leadership from Donald Trump. While The Donald continues to make headlines for his aggressive campaign to clinch the GOP nomination in the race to the White House, politics aside, it’s easy to see why Trump is a natural born leader and huge business success.

Trump’s thought process, attitude and no holds barred style is a learning lesson for everyone in business. Here are five examples.

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About the Author

Steve SieboldSteve Siebold is author of 177 Mental Toughness Secrets of The World Class and How Rich People Think, and a consultant to Fortune 500 sales and management teams on mental toughness and critical thinking. www.mentaltoughnesssecrets.com

Diversity And Bias: How to Hear ‘Different’ People Differently

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We all recognize diversity is important yet difficult to attain. We recognize that with diversity we’re capable of creating all that’s possible; without diversity we limit who gets heard, who gets to lead, what knowledge we deem important, what we teach our children. Indeed, mis- and under representing categories of people cost an unimaginable price in money, possibilities, and life.

People much smarter than I have evaluated the high cost of the lack of diversity. But I’d like to offer a modest way to begin the process of overriding our biases: we can shift how we listen.

Biases Are Silent, Stealthy Executioners

While researching my new book (What? Did you really say what I think I heard?) I learned that the listening process involves 1. our ears collecting and funneling the sounds of words spoken, then 2. our brain (using our unique, cultural, and historic beliefs, values, rules, etc.) interprets meaning from the sounds.

Biases and assumptions occur when our brain notices ‘differences’ it deems ‘unsafe’ (judged against our status quo), causing automatic prejudice outside conscious awareness. I heard Malcom Gladwell, the noted author of Blink say in an interview that when tested for unconscious racial bias, his results revealed something like a 53% bias against African-Americans – and he’s half black. We end up living and thinking in bubbles of our own making. The ideas, the capability, the innovation that gets lost is unimaginable.

At a dinner party once a man at my table discussed what I knew to be a naïve idea in my area of expertise. I ‘kindly’ explained to him the error of his ways. He merely smiled. Afterwards I learned that I had been admonishing a Nobel Laureate (in a different field than mine). Had I known that, I might have listened to his ideas as merely different or even interesting. Ditto if he knew I was a noted expert on the topic. Maybe together we could have changed the world in a unique and wonderful way. Instead, we listened to the other with biased, judging, ego-filled ears. What would we each have needed to believe differently to be able to hear each other without restriction?

On another occasion my biases potentially kept the world from glorious music. Visiting an ill friend at a nursing home recently I chatted with the orderly on staff. Whatever he heard me say motivated him to ask me to mentor him. I’m embarrassed to admit I declined. Thankfully he persisted. I went to his place for a lovely dinner, serenaded by a CD of his wonderous compositions! I coached him going forward, to find funding to make his music available to the public. But I almost missed that opportunity because I immediately judged him negatively.

Listen Without Bias

Realizing a part of the problem in judging others as ‘different’ lies with how we interpret what we hear, we can take steps to recognize when we are judging, biasing, or assuming, and then supersede our brain’s natural tendencies and listen neutrally:

  • Enter conversations with a bias of listening for all that’s possible.
  • Notice when we begin hearing differences or an internal judgment, and return to concentrating on what’s really being meant.
  • When our internal voice begins judging, reducing, disparaging, or condemning, pose the question to your internal self: what would I hear if I only heard what this person wants to share with me?

It’s not easy, as our brains are neurologically designed to hear what keeps us comfortable. But if we can at least aspire to hearing what others have to share, we can be further along the path of diversity and avoiding limitations.

About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.

Fantastic Marketing Tips That All Small Business Owners Should Know

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Don’t make the mistake of thinking that marketing has to be complicated – it doesn’t. Believe it or not, some of the best marketing techniques are the simplest ones.

Trust us on this, as a small business, the best marketing techniques are the simplest ones. Not only are they effective, but they are also affordable, which is crucial for small businesses.

Small Business Marketing

As someone who is new to business, there are some things that you need to know about marketing. For everything that you need to know, keep reading, below:

Give your product or services away

Okay, so this might sound a little counter-productive, but giving your stuff away is an amazing marketing technique. For example, imagine that you are an ice cream company specializing in unusual flavors, you might struggle to get sales at first. But, by letting people try your product for free, you can show them that your product is amazing and worth every penny.

Whether you sell homemade ice cream or offer website design, giving your stuff away for free is a great idea. Attend shows and events, both locally and nationally, and give people your product or services for free. When attending trade shows, just make sure that you get your exhibition stand design spot on so that your stand stands out from the rest.

Network with other business owners

Networking is one the simplest and best forms of networking for new business owners. It’s simple, free and can also be incredibly enjoyable. From networking breakfasts to networking evenings, there are various events to choose from.

As a business owner, you should aim to attend at least one networking event each week. This will allow you to integrate yourself into the business community, meeting other business owners.

Harness social media

Of all the forms of marketing out there, one of the most powerful is social media. For business owners, social media one of the best marketing tools, as it allows you to spread your company’s name quickly.

Social media sites like Twitter and Facebook also allow you to share your website and services with thousands of people in seconds. That’s why, for small business owners, social media is such an effective marketing tool.

Run regular email campaigns

Once a month, at the start or end of the month, create an email campaign to send out to all your regular customers. If you don’t make the effort to create a good relationship with your customers, you will end up losing them.

If you take the time to treat your customers well, they will be more likely to continue using your services. They might even recommend your company to their friends, so it’s definitely worth the effort.

As a small business owner, dealing with the marketing side of your business can be tricky. However, if you follow the tips and ideas in this guide, you can make it easier for yourself.

What’s Your Organization’s Attitude?

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StrategyDriven Corporate Cultures ArticleWhat’s your organization’s attitude? How is it impacting your culture? How is it impacting how you’re viewed externally? How is it impacting your results?

What are your employee’s attitudes about your company? What are their attitudes about your customers? How do they feel about the work they do?

Why is your organizational attitude important? Your attitude is everything.

We take it for granted that an individual’s attitude, to a large degree, drives their results. We’ve all known people who have the skills and experience necessary to do the job, but their disempowering attitudes and beliefs kill any chance for success. So why do we think it’s any different for an organization?

Your organization’s attitude drives how your company is perceived internally and externally. It drives how hard people are willing to work, how collaborative people will be and the level of ‘wow’ service you provide your customers.

The biggest driver of your organization’s attitude is your core values. Core values define your personality as an organization. They’re a small set (3 to 6) of nonnegotiable rules that you live by. Most organizations have core values that have evolved over time, without any attempt to proactively define them. Core values like ‘don’t admit to your mistakes’, ‘whoever screams the loudest wins’ or ‘me first, company second’ can become prevalent if you’re not careful.

Your key job as a leader is to create, communicate and hold your organization accountable to a set of core values that define what’s best, what’s right, what’s most noble about your culture. What are the characteristics you admire most in your employees? What do your clients value most? If you had to pick five members of your team that best exemplify what’s great about your culture, who would you pick? What behaviors or attitudes do they exhibit that made you pick them? These characteristics are the seeds your core values are created from.

To make sure your core values are not just a plaque on the wall, each core value should pass 3 tests:

  1. Are you committed to firing anyone who blatantly and repeatedly violates the core value? Regardless of an employee’s level of productivity, if they’re not living your core values, they are a cancer in your organization. If you’re not willing to fire them for violating a core value, it’s not really a core value. Remember, core values are non-negotiable.
  2. Are you willing to take a financial hit to uphold the core value? For example, let’s say one of your core values is ‘Respect, in everything we do’. Your largest client screams and curses at your customer service representatives and refuses to change their behavior. Do you fire the client and lose their significant revenue? If not, it’s not really a core value. Remember, core values are non-negotiable.
  3. Is this core value alive in your organization today? Can you tell recent stories about how employees have demonstrated the core value? If not, you may aspire to that core value, but it’s not a core value.

The right set of your core values should guide your key decisions, such as:

  • Hiring – Only hire people that have shown that they live your core values. You can help someone develop new skills, but it’s almost impossible to coach an employee to become someone they’re not.
  • Evaluating Employee Performance – Regardless of productivity, if someone is not living the core values, they’re a C-player and you should send them off to work for the competition.
  • Promoting – Promote people that exemplify your core values. Leaders that live your core values will set the example for others and drive a phenomenal culture.
  • Prospecting – When qualifying new customer/client prospects, evaluate whether their core values conflict with your own.

New products and business strategies come and go, but your culture is the foundation of your organization. What are you doing to create an incredible culture of passion, excellence and accountability? How will you impact your organization’s attitude today?

About the Author

Mike GoldmanMike Goldman is a nationally recognized speaker, consultant and author of the book Performance Breakthrough: The 4 Secrets of Passionate Organizations. He has over 25 years consulting and coaching companies from the local entrepreneur to the Fortune 500.

Throughout his career at Accenture and Deloitte Consulting, he helped companies like Verizon, Disney, Polo Ralph Lauren, Chanel, Kmart, Dillard’s, Liz Claiborne and Levi Strauss. In 2007, Mike founded Performance Breakthrough to help mid-sized companies achieve dramatic business growth. He does this by working with leadership teams to ensure they have the right people, strategies and execution habits for growth.

Who is the real decision maker? Find out or lose the sale.

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The prospect tells you, “I only need one more approval and the order is yours.”

For joy, for joy – the order is mine! – Eh, eh, eh – don’t celebrate too soon. The one last person needed to approve, is the real decision maker. The boss. The guy you were supposed to be talking to in the first place. The one person who can say “no,” and there’s no possibility of reversing it. Rut-row.

Throw some water on yourself, pal. This sale hangs by a thread – and what are you doing about it? Going home and bragging “it’s in the bag,” or saying over and over – “I hope I get it, I hope I get it?” Neither will work.

Here’s what to do: The words “I only need one more approval and the order is yours” must trigger your response to the prospect – “Great, when do we all meet?”

Get the prospect to agree to let you attend the final decision meeting.

If you’re not present when the last decision is made – odds are you will lose the final battle of the sales war without being able to fire one bullet.

Try this: (In a non-salesy, friendly way), say to the prospect, “I’m an expert at what I do, and, Mr. Jones, you’re an expert at what you do. Surely as you discuss our service, questions about productivity and profitability will arise. I’m sure you agree that the right information needs to be presented so that the most intelligent decision can be made, true? (get commitment)

And questions might arise about our service. I’d like to be there to answer questions about my expertise so you can make a decision that’s in the best interest of your business.” (If this fails, try adding on the phrase – “Pleeeeaaase, I’ll be your best friend.”)

If the prospect (customer) agrees to the meeting, he or she considers you a resource, a partner. They trust you. If they don’t agree to let you in the meeting – they just consider you a salesperson.

When others need to ‘final approve’ the deal, besides learning to know the buying process better, you must take these five action steps or the sale is in jeopardy…
1. Get the prospect’s personal approval. “Mr. Prospect, if it was just you, and you didn’t need to confer with anyone else, would you buy?” (The prospect will almost always say yes). Then ask, “Does this mean you’ll recommend our service to the others?” Get the prospect to endorse you and your service to the others, but don’t let him (or anyone) make your pitch for you.
2. Get on the prospect’s team. Begin to talk in terms of ‘we,’ ‘us,’ and ‘the team.’ By getting on the prospect’s team, you can get the prospect on your side of the sale.
3. Arrange a meeting with all decider’s. Do it any (ethical) way you have to.
4. Know the prime decider in advance. “Tell me a little bit about the others.” (Write down every characteristic). Try to get the personality traits of the other deciders.
5. Make your entire presentation again. You only have to do this if you want to make the sale. Otherwise just leave it to the prospect. He thinks he can handle it on his own, and will try his best to convince you of that.

If you think you can get around these five steps, think again. (It’s obvious you’re looking for shortcuts or you would have known the buying process in the first place.)

If you make the mistake of letting your prospect become a salesperson on your behalf (goes to the boss or group instead of you), you will lose. Most every time.

Here’s 2.5 ounces of prevention (for next time):
1. Qualify the decision maker as the ‘only’ by asking a seemingly innocent question at the beginning of your presentation – “Is there anyone else you work with (confer with, bounce things off of) on decisions (situations) like this?” The object is to find out if anyone else is involved in the decision BEFORE you make your presentation.
2. Prevent the situation from occurring by saying in your initial presentation: “If you’re interested in our ——-, when we’re finished, would it be possible to meet the CEO and chat about it?”
2.5 The most powerful qualifying question you can ask is (AND IT MUST BE ASKED EXACTLY THIS WAY): “Bill, how will this decision be made?” Bill will give you an answer. AND YOU FOLLOW UP WITH THE QUESTION: “Then what?” And Bill will begin to give you the saga about how the decision is really made. You ask “then what?” four or five times and PRESTO!, you’ll have the name of the real decision maker.

The number of sales you make will be in direct proportion to the number of actual decision-makers you sit in front of. The problem with most salespeople (not you of course) is that they are sitting in front of someone who has to ask their mommy or daddy if they can buy it or not.

Real salespeople sit in front of real decision-makers. How real are you?

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].