The Big Picture of Business- Flip Sides, Second Acts and Successful Careers

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It used to be said that people have three careers in them. Those who are particularly successful have many more. It’s all about evolving. What we start out as is different from what we progress into, both for companies and individuals.

Have you ever had reunion business relationships? It’s amazing how the circumstances change things the next time around. The people who denied your friend requests on Linkedin are now pursuing you as a celebrity on Facebook. As they know and trust you, they want to associate with you. It’s all perspective and the building of a multi-tiered Body of Work, stellar reputation and track record.

One of the great music figures was Burt Bacharach. His role model was George Gershwin. Bacharach started his music writing career by taking ‘work for hire,’ tailoring songs to particular performers. He wrote a lot of flip sides to hit records and was recognized as a consistent hit maker. The Bacharach repertoire expanded, and he developed his signature musical style, along with lyricists such as Hal David.

That is the way that I am with business wisdom. I continually dust off old chestnuts and reapply them for clients, in my books, through my speeches and in sharing with mentees. The case studies become the substance of what we provide future clients. We benefit from going back and learning from our own early Body of Work, assuming that we stratregized our career to be a long-term thing, as Burt Bacharach did.

One of my favorite movies of all-time is “Laura.” It starred Dana Andrews and Gene Tierney. It was a stylized 1940’s film noir mystery, the epitome of style and glamour. Their reunion movie was ”Iron Curtain,” a gritty documentary-style portrait of Cold War Europe. They played spouses in the come-back drama of an unsettled post-war European world. The two movies could not have been so different. They included two A-list Hollywood actors, appearing against type and image.

Some of the most creative professionals work behind the scenes and then later get accorded star status. Many character actors who subsequently became stars included Humphrey Bogart, Edmond O’Brien, Anne Bancroft, Anthony Hopkins, Angela Lansbury, Jack Elam, Ruth Gordon, Wallace Beery, Christopher Walken, Cloris Leachman, Karl Malden, William Conrad, Madeline Kahn, Jack Klugman, Ward Bond, William Frawley, Shelley Duvall, Edward Everett Horton, Thelma Ritter, Tilda Swinton, Thomas Mitchell, Eddie Albert and James Woods. They worked continuously and played every kind of role. Well-trained and experienced actors carried the plays and films.

In the music world, singers front the bands. Talented people write the songs, design the arrangements and conduct the bands. One of the great men of music was Nelson Riddle. His expertise became the signature recording styles of Nat King Cole, Frank Sinatra and others. Sometimes, Riddle had hit records with his own band, including 1956’s “Lisbon Antigua” (#1 on the charts) and the theme songs to TV’s “Route 66” and “The Untouchables.” In 1979, I emceed a music symposium with Riddle as the guest. I produced a documentary of his music. While it was playing for the audience, I noticed Riddle’s hand behind the skirted table, conducting my documentary in time to the music.

Another favorite of mine is Perry Botkin Jr. The public does not recognize his name, but you liked his recordings over the years. His father (Perry Botkin Sr.) was a guitar player and bandleader who worked with Bing Crosby and other greats of the 1930’s, 40’s and 50’s. Botkin Sr. played the guitar cues for the “Beverly Hillbillies” TV show in the 1960’s.

Enter Perry Jr. into music. He was a masterful arranger and orchestral conductor. He was to 1960’s and 70’s music what Nelson Riddle was in the 1940’s and 50’s. Botkin Jr. provided lush arrangements for easy listening singers such as Ed Ames, Carly Simon, Sammy Davis Jr., Vikki Carr and The Lettermen. He conducted the Capitol house orchestra, the Hollyridge Strings. One of the most popular Christmas records is “Feliz Navidad” by Jose Feliciano, and that’s Botkin’s arrangement.

My other favorite Perry Botkin Jr. productions were “Cast Your Fate to the Wind” by Shelby Flint, “Love or Let Me Be Lonely” by the Friends of Distinction, “Black Pearl” by Sonny Charles, “Flim Flam Man” by Barbra Streisand, “Nadia’s Theme/The Young and the Restless” by Barry DeVorzon, “Rhythm of the Rain” by the Cascades and “Day Break” by Bette Midler. He scored many films and the “Mork and Mindy” TV series.

Then, there are the second bananas. The greatest art in building successful companies is to select, nurture and support good #2 people and beyond. I call that strategy “the Ed McMahon syndrome.”

Everything we are in business stems from what we’ve been taught or not taught to date. A career is all about devoting resources to amplifying talents and abilities, with relevancy toward a viable end result. Failure to prepare for the future spells certain death for businesses and industries in which they function.

    These are the marks of building upon early business activity and moving forward to the next plateaus:

  • Personal abilities, talents and working style.
  • Resources being developed.
  • Relationships and interaction with other people
  • Ability to rise above circumstances beyond your control.
  • Timing. Things that were not achievable in early careers are now yours to master.

A rich and sustaining Body of Work results from a greater business commitment and heightened self-awareness. None of us can escape those pervasive influences that have affected our lives, including music and the messages contained in songs. Like sponges, we absorbed the information, giving us views of life that have helped mold our business and personal relationships.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

Assumptions: Why Being Right Is Wrong

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While researching my new book What? I discovered that when listening to others, we naturally assume we understand what’s meant and don’t question our assumption. Yet the filters our brain uses to hear what others mean to convey preclude accuracy, leading to faulty assumptions. Essentially, here’s what happens that makes accuracy so difficult (for more detail and research references read my free digital book What? Did you really say what I think I heard?):

  1. We only retain words we hear for approximately 3 seconds.
  2. On direct listening, our brain automatically and haphazardly deletes portions of what is foreign to our typical thinking.
  3. Our brain then takes what’s left over after the initial deletion and seeks an historic match (from a prior conversation our brain deems similar), and deletes whatever is divergent from that match.
  4. Our brain then takes the remainder from that deletion and filters it through our beliefs, values, filters, habits and memory.
  5. Whatever is left after deletions in steps 2, 3, 4 is what we adamantly assume we have heard.

A simple example of this just happened today. I was introduced as ‘Sharon Drew’ to a friend’s friend followed by this dialogue:

V: Hi Sharon.
SDM: Actually, my first name is Sharon Drew.
V: Oh. I don’t know anyone who calls themselves by their first name AND last name.
SDM: Neither do I.
V: But you just told me that’s how you refer to yourself!

Because a double first name was foreign to her, she put it in an accustomed category, deleting how she heard the introduction, and then wrongly assumed a typical a first name/last name configuration. She exacerbated the problem by then assuming she was right and I was wrong when I corrected her.

Assumptions Restrict Authentic Communication 

We all do this. Using conventional listening practice, it’s pretty difficult to hear what is meant without making assumptions. As a result, we end up restricting, harming, or diminishing authentic communication, and proceed to self-righteously huff and puff about what we believe is ‘right’, potentially getting the context, the outcome, the description, or the communication, wrong. Or we assume the speaker meant something they didn’t mean at all. In business it gets costly when we wrongly assume a task we were never asked to perform.

I recently got a reproaching note from an annoyed colleague when, among several faulty assumptions he made that were far, far from my intent (and in one case making an assumption about my behavior that in fact was a direct response to something he did!), I didn’t behave according to his beliefs: I had asked if he wanted to ‘preview’ my new book before it came out, and he felt my subsequent behaviors insufficient given my request that he ‘review’ the book. When I pointed out his faulty assumption he got quite bumptious until I sent him back to the original email. It cost us both a possible business collaboration.

Assumptions cost us greatly, harming relationships, business success, and health:

  • Sellers assume prospects are buyers when they ‘hear’ a ‘need’ that matches their solution and end up wasting a huge amount of time chasing prospects who will never buy;
  • Consultants assume they know what a client needs from discussions  with a few top decision makers while ignoring some of the important influencers, causing resistance to change;
  • Decision scientists assume they gather accurate data from the people that hired them and discount important data held by employees lower down the management chain, inadvertently skewering the results and making implementation difficult;
  • Doctors, layers, dentists assume foundational, standard certainties that may not be true in any unique patient/client situation and don’t get to the real issues, potentially causing harm;
  • Coaches assume clients mean something they are not really saying or skewering the focus of the conversation, ending up biasing the outcome with inappropriate questions that lead the client away from the real issues that never get resolved.

Using normal listening habits we can’t avoid making assumptions. But we can supersede our brains by taking the Observer/Coach role and listening for the metamessages – patterns, system, structure – of what is said rather than the story line or content (which is what our brains use to acquire the assumptions).

About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.

Strategies for Success in a Dematerialized World

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Are you prepared to get vaporized? During the past twenty years I’ve worked with companies all over the world, big and small, helping them to craft a strategy so they can transition from the old world of producing physical products to a new world in which most things tangible – products, devices, stores, and even companies – will simply disappear forever to be replaced by invisible software.  I call this getting vaporized.

My motto is “Whatever can be vaporized will be.” That means any part of your business or product that can be replaced by pure digital information almost certainly will be.

You can’t stop this transformation process because dozens or even hundreds of other companies are already working on it. They are catering to the two billion consumers wielding smartphones who demand instant access to apps and services.

For start-up ventures with no stake in the old physical economy, this poses no particular challenge – just a wealth of opportunities.  But for old-school bureaucracies, it’s a scary new world that requires managers to rethink the basic principles that govern established businesses.

From health care to handbags, no industry is immune. At least some portion of every firm’s activity will be transformed from the old-school physical industrial process into a vaporized state of information available on demand. You won’t be able to stop this process, but if you react soon enough, you will at least have the option to determine how and when you will respond.

The secret to success when technology is driving change rapidly in an established industry is to envision possibilities that many consider unthinkable: to make an effort to envision what a disruptive change might look like, and how it will transform the entire business process. That’s easier said than done. To do so, you have to set aside everything that made your company a big success and focus on the changes that will wipe all of that success away. This is not an easy exercise for anyone.  To get started, ask yourself the following questions:

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About the Author

Robert TercekRobert Tercek invents the digital future. He has launched satellite TV networks, the first video on mobile phones, multimedia games, and live interactive learning programs. He provides strategic insight to Turner Broadcasting, InterPublic Group, PBS, and other firms. He previously served in executive leadership at MTV, Sony Pictures Entertainment, and most recently as President of Digital Media at OWN: The Oprah Winfrey Network. And is the author of VAPORIZED: Solid Strategies for Success in a Dematerialized World, For more information, go to: http://www.roberttercek.com/

What can you do to get better? Follow the masters.

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I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.

The book was based on the fact that each one of these master salespeople had one extremely powerful overriding principle or philosophy upon which his or her success was based.

Not that it was their ‘only,’ but rather were the words they stood for. For example: When you think of Martin Luther King – you think of “I Have A Dream.” He stood for those words. When you think of Patrick Henry – you think of, “Give Me Liberty or Give Me Death.” When you think of Richard Nixon – you think “I’m Not a Crook.” (and you’d be thinking wrong)

It is amazing how self-truths become self-evident truths after thirty or forty years of exposure – one way or the other.

Back to the book. Suppose you could adopt (or adapt) all of these master’s single best characteristic into your own set of capabilities. That would be power.

And so, to challenge your 2015 thinking, here are the master’s philosophies from 1953. And yes, I have added my own to the list – even though in 1953 I was a mere child.

  1. James A. Farley (corporate executive) Principle: Idlers do not last long. Starting as a door-to-door salesman, raising to Vice President of Sales for Universal Gypsum, and ultimately a board of director for several large companies including Coca-Cola, Farley believed that doing several things at once was the key to accomplishment. His secret was doing new things at the same time he was following up and building relationships. Often sending 100 letters a day, he was renowned for making and keeping friends.
  2. Max Hess, Jr. (retail store chain owner) Principle: Strive for a specific goals. Hess’s father used to say, “There’s no fun or excitement in just running a store. That way it’s drudgery. The fun and excitement come out of always figuring ways to stay ahead of the other fellow.” He believed in the stimulating power of keeping Hess Brothers forever exciting – exciting not only for the people who shop there but for those who work in the store. Hess made a business plan full of goals. And in a small town environment achieved big city results by working his plan every day, and having a happy army of people (his employees) helping him every step of the way.
  3. Conrad N. Hilton (hotel owner) Principle: Make them want to come back. “It is our theory that when a hotel is in the top-glamour category… you just can’t make it too luxurious. You heap it on. You never stop pondering the question, ‘What aren’t guests getting that they might be getting in the way of elegance and personal attention?’” Hilton knew that one hotel is like any other hotel. The difference is in how you treat the guests. All he asked of his employees was to be nice to people so they will want to come back. They have been coming back for nearly 100 years.
  4. Alex M. Lewyt (manufacturer of the Lewyt vacuum cleaner) Principle: Believe in your product and love it. So will the world! He was an engineer that was convinced he had built the world’s best vacuum cleaner. Advertised it before production was finished. Created a demand in the market with no product (a market vacuum if you will pardon the pun). When the cleaner finally emerged on the market, it was swept up (sorry again). Four million sales in four years. Lewyt said that having the best product is not enough. You must believe it’s the best, and share your passion through every marketing and advertising means.
  5. Mary Margaret McBride (radio broadcaster and columnist. Influencer of millions) Principle: Honesty is the best policy. “If I am convinced in my heart and mind that I’m speaking the truth, I approach the job as I would a sale – with zest and interest. And in my heart I know that I am actually performing a service on behalf of my listener – who is in reality, my customer. Honesty breeds loyal customers.” Her values made her a fortune.

GITOMER NOTE ON HONESTY: When you hear a corporate message like: “To serve you better…” or an employee says, “We’re doing the best we can…,” no matter how you want to defend those words, they’re lies.

The Orison Swett Marden quote: “No substitute has yet been found for honesty,” is a benchmark that everyone will read and agree with — yet very few will follow.

OK. There’s five of them. Pretty cool so far, huh? Next week in part two, more of the master salespeople of their time, including Red Motley and Elmer Letterman, will reveal sales insights that will take you to the next level.

Stay tuned…

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

How to Employ Leadership Fundamentals… or Falter

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StrategyDriven Management and Leadership ArticleReddit, the on-line bulletin board system that posts entertainment, social networking and news content, gained a high profile, attracted Rock Star investors and a $500 million valuation. Then, it executed several strategic moves with seemingly little communication and proceeded to churn its executive ranks through a revolving door.

In the process, Reddit upset nearly everyone; investors, employees and its fanatical community of users alike. Those users architected, for all intents and purposes, a coup de ‘tat that resulted in Interim CEO Ellen Pao’s departure.

There has been no shortage of prognosticators who have offered their own diagnosis and cure on this self-policed and user-directed site. The sacred cow has been Reddit’s free speech and privacy policies. How can the organization create guidelines for socially responsible submissions when some negative offshoots of free speech-extremism, sexism, hate mongering and vigilantism—threaten Reddit’s integrity?

While addressing the sacred cow, the company failed miserably to articulate its strategy and gain support for its direction. Confusion reigned. There appeared to be a thrash-about in several simultaneous directions. If you don’t know where you’re going, any road will take you there.

There’s been plenty of unsolicited advice on what to do. Here’s a piece of advice about how to do it. Advance your organization while leading from the front. Employ some leadership fundamentals. Your team and your user community will follow you up the hill, help you capture the enemy flag and celebrate victory with you. I look forward to the party.

First, to hatch a credible plan that has a daylight of a chance to succeed, gain the support of the people who must execute that plan. Collaborate with your people AND your user community. Team meetings, user advisory boards and a consensus approach might take a little time, but a plan concocted in a closet and then jammed down everyone’s throat didn’t work, did it? Share the vision and create a collective energy. You can’t do it alone.

Second, to kick off that game plan, a team must be completely aligned. With that collaborative effort behind you to hatch the plan, you’ve got a much better chance to get everyone on the boat rowing in the same direction. Get your team behind a few tangible goals. Common goals make for an aligned team. An aligned team makes for a focused, bold, impassioned execution.

Third, as you execute that plan, communicate like crazy. Heck, over-communicate. The world of social media is transparent. Make highly visible what you’re trying to accomplish and publicize your score card, what’s working and where you need help. Then pass the credit to those who made the contributions.

Reddit is now in the hands of CEO and returning co-founder Steve Huffman. Here’s the deal, Steve. You’re in a jam. You need to practice some leadership fundamentals. They’ll get you out of that jam. They might keep you out of a future jam to boot.

About the Author

Peter J. BoniPeter J. Boni is Managing Principal at Kedgeway, Inc and author of ALL HANDS ON DECK: Navigating Your Team Through Crises, Getting Your Organization Unstuck and Emerging Victorious (Career Press, 2015).