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The Holy Grail of Content Marketing – and When to Recommend It
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
The benefits of launching a book are many: increased visibility and credibility, tighter messaging, an angle around which to build a publicity campaign, a tool to acquire new business, and more. But writing a book is a daunting task for most, and a long process to boot. On top of that, many would-be authors doubt whether their ideas are book-worthy. So as a trusted advisor, when should you include writing a book in the recommendations you provide to your client? Here are four key elements to look for:
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About the Author
Tanya Hall is the CEO of Greenleaf Book Group, a publisher and distributor with a specialty in developing non-fiction bestsellers and brands. Learn more at http://www.greenleafbookgroup.com/home and connect with Tanya on Twitter at @tanyahall.
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