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What are your social goals this year?

No, not who are you taking to the dance on Saturday night. What are your intentions to create more online social involvement that leads to attraction, engagement and sales. Social sales. Oh, that.

UPDATE: Social sales and social selling is the new black.

SET YOUR SALES COMPASS ON ‘SOCIAL’ AND THINK ABOUT THIS:

  • What are your social value offerings?
  • What are your social product offerings?
  • What is attractive about your social offerings?
  • Where is the perceived value in your social outreach?
  • Where is the perceived value in your social offerings?

These are painful questions – but I’m just getting started.

My good friend, and IBM’s social evangelist, Sandy Carter, asked me to comment on what’s next in the world of social selling for 2015.

Here are the Social Media and Social Selling Trends for 2015:

  • Social media and social selling are entering the next phase. It’s the “comfortable with” phase – big companies and previous naysayers in general are branching out and digging in. Everyone is realizing the unlimited power, and has some experience with the process and applications. Comfortable enough to BUY. Social Selling Challenge: Are your customers and prospects buying from your online offerings?
  • Will your social selling offers only bring sales? The discount offerings bring customers. The value offerings bring customers and PROFIT! Social Selling Challenge: How much profit are your online sales bringing in?
  • Every social media site is trying to do and be everything to everyone. Photos are now everywhere. Videos are now everywhere. The ‘likers’ are now everywhere.
    Social Selling Challenge: How current is your social presence? Are you gaining a following?
  • Kids will continue to abandon Facebook for Instagram – 300,000 million Instagram users – and don’t be misled by the word ‘kid’ – in 5 years they’re your new customer – and will probably be more social savvy than you are. Social Selling Challenge: What are your kids doing? What are they buying?
  • Smartphones will continue to be the social involvement device of choice. And the app will continue to dominate Internet use. Social Selling Challenge: Do you have a social selling app? What’s your plan to get one or improve the one you have?
  • ‘Social’ involvement is no longer an option – it’s an imperative. You no longer have a choice – it’s all in or be left out. Social Selling Challenge: Who is in charge of social sales and social selling in your company?
  • Social selling is becoming more prevalent and more sophisticated. Analytics is the new black. Data-driven selling is the new norm. Social Selling Challenge: do you know who your online customers are?
  • App developers are thriving to capacity. That should tell you the story all by itself. Social Selling Challenge: Partner with an app developer and make something happen.
  • Purchases are the final frontier. The more people buy online, the more social interaction becomes and stays relevant. Ratings by customers will outweigh all other forms of advertisements. Social Selling Challenge: What is your social selling volume? And what’s your plan to double it?

My business plan for 2015 has a heavy concentration on social selling. So much so that I am writing (like this), investing in infrastructure (website and apps), and intensifying my social presence with more value messages.

Oh, I am also learning. Social selling is more fluid than mercury. Changes occur by the hour. And game-changers appear daily. I study the marketplace and especially MY marketplace, daily.

Where is the attraction coming from and what’s happening once the attracted actually land someplace? Are they buying or are they flying (okay, clicking) away?

Social selling is on the rapid rise. And unless you’re Amazon or Apple, you’re way behind the eight ball in development and execution.

Hopefully your competition sucks worse than you do. And hopefully you’re doing something about it sooner than they do.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.


About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Leadership Inspiration – Confusing Motion for Action

StrategyDriven Inspirational QuoteNever mistake motion for action.”

Ernest Hemingway
(1899 – 1961)
American author and journalist

The Big Picture of Business – Business Moving Forward From the Dirty Side of the Recession

The economy and business climate are now on the dirty side of the recession. Recognizing the damages done results in healthier run companies for the future.

This is comparable to what is called the ‘dirty side’ of a storm, hurricane or other weather created disaster. During those clean-up periods, the infrastructure rebuilds and optimistically moves forward by correcting certain damages done by the storms.

Signs are that our economy has somewhat recovered from the second worst recession in history. Many companies kept their heads in the sand during the economic downturn, fully intending to return to business as usual.

What happened in the recession was that many businesses went under. In my professional opinion, 25% of those that faded away probably should have. A great many frail companies were not on firm foundations and had abdicated their abilities to improve and serve customer bases.

As fallout from the recession, many people were thrown into the workforce. Many fell into jobs for which they were not suited. Many downsized and out-of-work people were forced to reinvent themselves.

Many became ‘consultants’ of one sort or another. Many fell victim to frauds and scams. Services and websites sprung up to capitalize upon the avalanche of new entrepreneurs. Some sites offered the platform to become a consultant with a national firm by paying them subscription fees. The already inflated world of ‘reputation management’ websites lured people into buying advertising in order to create the facade of being a ‘consultant.’

Distinctions must be drawn into three consulting categories (and percentages of their occurrence in the marketplace):

  1. Vendors selling products which were produced by others. Those who sell their own produced works are designated as subcontractors. (82.99%)
  2. Consultants conduct programs designed by their companies, in repetitive motion. Their work is off-the-shelf, conforms to an established mode of operation, contains original thought and draws precedents from experience. (17%)
  3. High level strategists create all knowledge in their consulting. It is original, customized to the client and contains creativity and insight not available elsewhere. (0.01%)
    1. As one distinguishes past vendors and subcontractors, there are six types within the 18% which constitute consultants (with their percentages in the marketplace):

      1. Those who still lead in an industry and have specific niche expertise. (13.5%)
      2. Those who were downsized, out-placed or decided not to stay in the corporate fold and evolved into consulting. (28%)
      3. Out of work people who hang out consulting shingles in between jobs. (32%)
      4. Freelancers and moonlighters, whose consultancy may or may not relate to their day jobs. (16%)
      5. Veteran consultants who were trained for and have a track record in actual consulting. That’s what they have done for most of their careers. (2%)
      6. Sadly, there is another category: opportunists who masquerade as consultants, entrepreneurs who disguise their selling as consulting, people who routinely change niches as the dollars go. (8.5%)

      Clients are confused and under-educated, not able to discern the ‘real deal’ consultants from the hype. That is why those of us who are veterans write these articles, speak and advise on best practices. Enlightened clients hire real consultants and get great value, as opposed to companies who fall prey to under-prepared resources.

      There are five generations in workforce, more than any time in our history. Each generation has different working styles and must be considered according to their attributes. Age discrimination for workers over 40 is rampant and cruel.

      Workplace illiteracy is higher than ever before. 50% of employees in the business world are considered functionally illiterate.

      Society must not be lulled into a false sense of security right now. The recovery phase of the recession has been steady and real. Much of the damage was done and will take years to fix. This could cause the next recession.

      I believe that small business is resilient and will try its best to stay on firm grounding. Wise entrepreneurs will bring in qualified mentors, as opposed to wanna-be consultants. Cool heads will prevail, and small business will recover and prosper.

      Small business has learned many lessons from the recession. While some will still fight change and adhere to the same processes that got them into trouble, I see great opportunities for forward-focused businesses.

      Paying attention to quality can realize:

      • Lower operating costs. Research shows they can be cut in half.
      • Premium pricing for preferred goods/services.
      • Customer retention.
      • Enhanced reputation.
      • Access to global markets.
      • Faster innovation.
      • Higher sales.
      • Higher return on investments.

      The biggest source of growth and increased opportunities in today’s business climate lie in the way that individuals and companies work together.

      It is becoming increasingly rare to find an individual or organization that has not yet been required to team with others. Lone rangers and sole-source providers simply cannot succeed in competitive environments and global economies. Those who benefit from collaborations, rather than become the victim of them, will log the biggest successes in business years ahead.

      Just as empowerment, team building and other processes apply to formal organizational structures, then teamings of independents can likewise benefit from the concepts. There are rules of protocol that support and protect partnerships, having a direct relationship to those who profit most.

      Professionals who succeed the most are the products of mentoring. The mentor is a resource for business trends, societal issues and opportunities. The mentor becomes a role model, offering insights about their own life-career. This reflection shows the mentee levels of thinking and perception which were not previously available. The mentor is an advocate for progress and change. Such work empowers the mentee to hear, accept, believe and get results. The sharing of trust and ideas leads to developing business philosophies.


      About the Author

      Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

      Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

      Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.