Sinclair Lewis (1885 – 1951)
American Novelist and Playwright
Winner of the Nobel Prize in Literature (1930)
…but what if it could?
Failing to adequately prepare for adverse events places an organization at significant risk. Indeed, such shortcomings have contributed to the fall of nations, demise of companies, and severe injury and death of countless people. Yet despite all of the evidence, many organizations today remain unprepared to deal with catastrophic events.
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Nathan Ives is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.
Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find ‘the best time’ to tweet, re-tweet, post, and take other social actions in order to get the full measure of exposure. Turns out no one really knows the best time. Pretty interesting.
CLARIFICATION of purpose and process:
THE WHY: These messages, promotions, and solicitations will be used to attract people interested in becoming Gitomer Certified Advisors. Certified Advisors will be able to use, teach, and resell my classroom and online offerings.
THE SYMPHONY: We are going to use all our social media sites and outlets, in harmony, to achieve this objective and strategic plan. In order to do so, I must message all of my LinkedIn connections, Twitter and Facebook followers, blog subscribers, e-zine subscribers, and YouTube subscribers. From there, I am going to send out a master email every week with the subject line “Build your own or expand your existing sales training business.” This same message contained in the email will be broadcast worldwide through all of my other social media and Internet sources.
Based on that information, and the fact that I am all about value-based (non advertising) messages, tweets, and posts, the campaign will take place “at random” until we discover the best times and places to elicit response.
Luckily we’re in the age of data analytics, so it should be a relatively easy task to see what comes from where, and when. It will not be a 100% accurate evaluation, but over a short period of time we’ll be able to take smarter (analyzed) guesses.
WHAT’S IN THIS FOR YOU? As you read (hopefully study) our plan of action, see which elements you might be able to use to build your own lead-generating program. For me, this will be the measure of how valuable my social media time investment has been. What could it be for you?
Achieving 1,000 leads will be an amazing return.
Here’s the detailed outreach game plan:
Strategic E-Blast. An initial mailing to my entire list on a Wednesday morning. Thereafter on the following Monday. And 11 days later on a Friday. This gives me maximum penetration of my own list. The email will link to my promo video and information site (gitomercertifiedadvisors.com). The copy in the email will be short and sweet. It will make NO promises other than “start or build your own sales training business using my material and my brand.”
Facebook posts on both my personal and business page. We will link the post to our informational video promo, and offer a value message rather than an ad. It will be a message based on better presentations or better selling. It will ask questions and create a desire to find out more. When they click the link, there will be no registration barriers whatsoever.
Facebook testimonial posts from existing advisors. Both video and text. This will authenticate my requests, and make interested people less reluctant to respond.
Daily tweets with varying messages. All with a shortened link to take the interested people right to my info site. No barriers to the information.
Facebook, LinkedIn, YouTube, and Twitter ads that will target similar sites and messages. That’s right, you can put target ads on the competition’s social media pages. Love it.
A small but targeted LinkedIn ad campaign. Similar to the ads on my competition’s pages, but intended to reach people based on background and title.
Daily LinkedIn messaging to my entire group of 19,000+ connections. Sending them a link, requesting they take a look AND make their contacts aware of the opportunity.
Targeted LinkedIn messaging. Searching for people with training, sales management, and coaching backgrounds and inviting them to “take a look.”
Several short YouTube information videos in addition to my existing ones. They will be loaded with keywords and hash tags.
Blog posts twice a week with information on how to be a better sales trainer or coach. Value-based information with an ability to click for more information.
Weekly e-zine ads and informational tips. Similar to the blog, my weekly e-zine, Sales Caffeine, will feature training tips and a “for info on how to become a Gitomer Certified Advisor and build your business using my name, my brand and my material,” click here button.
THE EXPECTED RESULTS: A steady flow of semi-qualified incoming leads who will discover our team of knowledgeable, friendly people who can convert them to happy, enthusiastic buyers.
THE PLATFORM IS THE MEDIUM: The reason I’m able to attract anyone to my message is because I have (slowly) built a solid platform of customers and followers. So can you. I started with ONE. Pretty low number. So can you.
Study my sites and follow my results. Those lessons will teach you the real law of attraction: VALUE ATTRACTION.
If you’d like to see the exact email and subject line I’m using, and links to all my social sites, go to www.gitomer.com and enter the word ADVISOR in the GitBit box.
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-04-07 06:15:402016-08-08 15:32:16We are on the path to 1,000 sales leads.
Business bases much of what it does on statistics. Most often, they’re financial numbers or sales goals. More importantly are the Big Picture statistics that affect every aspect of business growth and success. The way in which the bigger issues are interpreted has direct bearing on strategy and implementation.
Here are some of the most significant statistics that relate to your ability to do business:
Only 2% of the businesses have a plan of any kind. What many of them think is a plan include some accounting figures or sales goals. That is not a full-scope plan. Of the companies who continue to operate without a plan, 40% of them will be out of business in the next 10 years.
Only 2% of those who call themselves Consultants really are just that. That 2% includes all the doctors, lawyers, accountants and engineers… those of us who actually advise. Most so-called consultants are vendors who peddle what they have to sell, rather than what the client companies really need. The answer is for companies to utilize seasoned advisers, rather than coaches and other vendors.
Research shows that change is 90% positive and beneficial. Why, then, do many organizations fight what is in their best interest? The average person and organization changes 71% per year. The mastery of change is to benefit from it, rather than become a victim of it.
92% of all business mistakes may be attributed to poor management decisions. 85% of the time, a formal program of crisis preparedness will help the organization to avert the crisis. The average person spends 150 hours each year in looking for misplaced information and files. One learns three times more from failure than from success. Failures are the surest tracks toward future successes.
One-third of the Gross National Product is sent each year toward cleaning up mistakes, rework, make-goods, corrective action and correcting defects. Yet, only 5.1% is spent on education, which is the key to avoiding mistakes on the front end.
50% of the population reads books. 50% do not. Of all high school graduates, 37% will never read another book after formal schooling. Of all college graduates, 16% will never read another book. Thus, a declining overall level of education in our society and serious challenges faced by organizations in training the workforce. Yet, the holdings of the world’s libraries are doubling every 14 years.
Today’s work force requires three times the amount of training they now get in order to remain competitive in the future. 29% of the work force wants their boss’ job. 70% of corporate CEOs think that business is too much focused on the short-term.
The human brain has more than 300 million component parts. The human brain connects to 13 billion nerves in the body. The human body has 600 muscles. The human body has 206 bones. The average person speaks 30,000 words per day. The average person is bombarded with more than 600 messages per day. More enlightened, actively communicating people are bombarded with more than 900 messages per day.
98% of all new business starts are small businesses. 45% of small business owners are children of small business owners. 83% of all domestic companies have fewer than 20 employees. Only 7% of all companies have 100 or more employees.
The current success rate for organizational hires is 14%. If further research is put into looking at the total person and truly fitting the person to the job, then the success rate soars to 75%. That involves testing and more sophisticated hiring practices.
Retaining good employees, involving training, motivation and incentives, is yet another matter. According to research conducted by the Ethics Resource Center:
Employees of organizations steal 10 times more than do shoplifters.
Employee theft and shoplifting accounting for 15% of the retail cost of merchandise.
35% of employees steal from the company.
28% of those who steal think that they deserve what they take.
21% of those who steal think that the boss can afford the losses.
56% of employees lie to supervisors.
41% of employees falsify records and reports.
31% of the workforce abuses substances.
On any given day, Americans spend over $33 million buying lottery tickets. On that same day, 99 American families fall below the poverty line. 68% of Americans do not like to take chances. 5% of all Americans go to McDonald’s every day.
99% of American women think that contributing to or bettering society is important. 35% of Americans are involved in community service and charity activities. During the last 3,500 years, the world has been at peace only 8 percent of the time.
Data from the Census Bureau shows that 69% of new companies with employees survive at least two years, and that 51% survive at least five years. An independent analysis by the Bureau of Labor Statistics shows that 49% of new businesses survive for five years or more. 34% of new businesses survive ten years or more, and 26% are still in business at least 15 years after being started.
Small businesses really do drive the economy. Many people believe that businesses frequently fail because there are a large number closing every year. In 2009, for example, more than 550,000 businesses were opened, and more than 660,000 closed. This occurred during a recession. However, during an economic expansion, the number of new businesses would outnumber the closures.
Many people may not realize how many small businesses there are in the country. In 2011, the Department of Commerce estimated that there were 27.5 million businesses in the United States. Only 18,000 of those businesses had more than 500 employees, and the rest were considered small businesses.
29% are still in business at the end of year 10. And the biggest drop comes in the first 5 years, when half of startups go belly up. This shows that the odds are against startups staying in business. The internet home business success rate is only 5%.
7 Primary Factors of Business Failure:
Failure to value and optimize true company resources.
Poor premises, policies, processes, procedures, precedents and planning.
Opportunities not heeded or capitalized.
The wrong people, in the wrong jobs. Under-trained employees.
The wrong consultants (miscast, untrained, improperly used).
Lack of articulated focus and vision. With no plan, no journey will be completed.
Lack of movement means falling behind the pack and eventually losing ground.
What Could Have Reduced These High Costs:
Effective policies and procedures.
Setting and respecting boundaries.
Realistic expectations and measurements.
Training and development of people.
Commitments to quality at all links in the chain.
Planning.
Organizational vision.
Success is just in front of our faces. Yet, we often fail to see it coming. Too many companies live with their heads in the sand. Many go down into defeat because it was never on their radar to change.
About the Author
Power Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.
Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.
Power Stars to Light the Business Flameis now out in all three e-book formats: iTunes, Kindle, and Nook.
https://www.strategydriven.com/wp-content/uploads/HankMoore2.jpg333290StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-04-04 06:32:092015-12-19 21:41:46The Big Picture of Business – The Statistics Tree: Understanding Figures and What They Symbolize, Relating Directly to Your Business Success
Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries.
The best Healthcare Executive Resumes outline human capital management, profitability successes, market share increases in addition to their impressive academic and association credentials that will generate the most calls for interviews. Successful leaders in Medical Affairs, Clinical Operations and Medical Scientific Liaison positions will use their resumes to market themselves as cross-functional leaders that have made an impact across many aspects of the business—not just the scientific areas. A successful healthcare executive resume will utilize visual impact, robust scientific content and measurable operational achievements to tell an impressive story.
The following six healthcare resume and job search tactics will help you obtain the results you seek:
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Lisa Rangel is the Managing Director of Chameleon Resumes (www.chameleonresumes.com), an Executive Resume Writing and Job Search Service. She has been featured on BBC, Investor’s Business Daily, Forbes.com, Fox News, Yahoo Finance, US News, Good Morning America, and is a moderator for LinkedIn’s Job Seeker Premium Group. Follow her on Facebook at https://www.facebook.com/ChameleonResumes
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A recent Gallup poll revealed that only 30 percent of employees are actively engaged at work, and 18 percent are actually actively disengaged. Disengaged and distracted employees cost businesses money as they ‘sleepwalk’ through their workday, bringing little energy or passion to the table. Making matters worse, actively disengaged employees are more than unhappy at work—they act out their unhappiness by undermining what their engaged colleagues accomplish on a daily basis. For businesses that want to continually innovate and grow, engaged employees who work with passion and feel a profound connection to their company are required.
According to Gallup’s 2013 State of the American Workplace report, “engagement makes a difference to the bottom line,” which can have an impact on productivity, profitability, customer service, turnover, and absenteeism. Incentivizing can also make a big difference, according to a study by the International Society of Performance Improvement. The study showed a 27 percent performance increase when an incentive was offered for persistence toward a company goal.
Not all encouragement, engagement and incentive programs are created equal, however. It’s important to utilize whichever approach is best for driving your desired action. By 2001, the Incentive Federation’s biannual study found prepaid cards to be the most popular rewards for employees, consumers, and partners (dealers), but there’s more to an incentive program than just finding the right reward. Try sticking with the 4 Vs of employee engagement when you implement an employee recognition and motivation program.
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David Jones currently serves as the Chief Executive Officer of CardLab, a pioneer in the prepaid industry. The first to offer businesses the ability to customize a Visa Incentive Card with a company logo, the Dallas based company was founded in 2004. Visa Incentive Card is issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and may be used wherever Visa debit cards are accepted. The Bancorp Bank; Member FDIC.
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-04-02 11:28:552016-01-30 22:42:12The Four Vs of Employee Motivation: Velocity, Visibility, Value, and Valor