Writing my own legacy. One word at a time. Yours?

What do you do when you get up every day? Anything to do with your legacy? I doubt it.

Here’s a short version of your morning: Shower. Coffee. TV. Get dressed. Check your calendar. Check your email. Check your social media. Maybe even make a follow-up call (or two) or read a few pages. No legacy there. More like ‘routine.’

Me? I write something. And while I confess I do not do it every day, over the past 22 years I have written more than 1,100 columns, 12 books, 10 e-books, 4,000 tweets, and recorded more that 300 videos on my YouTube Channel.

Numbers? With more that 3.4 million views and more than 19,000 subscribers on my YouTube Channel, my weekly email magazine goes out to more than 350,000 people a week, my twitter followers number more than 70,000, and I have more than 18,000 LinkedIn connections – all from writing.

Yes, I have enjoyed ‘reader acceptance’ and ‘reader response’ – and that combination has more than helped my legacy grow. But…

REALITY: I didn’t start out with 12 books. It started with consistency, and 20 years later, BOOM! I started with ONE idea, one column, one tweet, and went from there.

It’s not a book, it’s a writing project. It’s not my column, it’s a captured idea and my weekly self-discipline. It’s not my tweet, it’s my documented, posted thought that hopefully will get a positive measurement by being re-tweeted more than 50 times.

Over the past eight years, I have grown my social network to a substantial presence. One follower, one reader, one subscriber, one re-tweeter at a time. And I basically did it while you were watching TV. And for the record here – that’s not a brag of mine – it’s a wake-up call of yours.

What will your legacy be? Watching news? Watching reruns? Getting drunk on the weekends? Going to parties? Watching SportsCenter?

INSIGHT: Legacy is something you have to be socially aware of and intellectually on top of. It requires both self-discipline and self-sacrifice – without regret. If you wanna be remembered for it, you gotta love it and give it everything you’ve got. And you have to become known for it. And in my case – you gotta write about it.

In today’s world, writing and being published is no longer a mystery. Blog something, tweet something, post on your LinkedIn page, Facebook something, post a video on YouTube, create your own email magazine, post a quote on Instagram, and BOOM, you are published. Create followers, and BOOM, you have acceptance and a reputation. Do that for 20 years, and BOOM, you have a legacy.

No longer do you have to ‘submit’ your writing and wait for acceptance to be published. You can do it yourself. And in fact, if you do it yourself AND submit, the discerning editor will Google you and find everything. Cool, eh?

START HERE: Ask yourself these legacy-based questions:

  • What do you love to do?
  • What are you passionate about?
  • Where do you excel?
  • Do you have a philosophy about how you live your life?
  • What do you want to be remembered for?
  • What do you want said at your eulogy?
  • What do you want written on your tombstone?

The answers to these questions will uncover legacy potential and create a starting point. Keep in mind, this may be the first time you have ever contemplated your legacy – explore a little.

Here are a few things you can do to get started:

  • Decide ‘what’ you want to be remembered for.
  • Write to clarify your thoughts and affirm your intentions.
  • Dedicate 15 minutes a day – an apple a day.
  • Include some kind of journal or scrapbook to document your progress.
  • Talk about your intentions with those closest to you.
  • Begin writing and posting.
  • Ask people on your list to follow you and contribute their ideas.
  • Start now!

AFFIRM IT: I am a writer and a speaker. I am a dad, granddad, and friend. I love what I do, and I love life.

REALITY: Legacy takes years to create, but achieving it is not a matter of patience. It’s a matter of self-discipline and dedication to your passion, and building your expertise to legacy level. Legacy is not created in a day – it’s created day-by-day.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.


About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

How to Listen to Hear What’s Intended

StrategyDriven Practices for Professional ArticleLike most of us, I assume I understand what my communication partner is saying and respond appropriately. I don’t think about it; I just do it. I don’t realize anything is wrong until it’s too late. But why do I make that assumption? I was never taught how to hear what others meant to convey.

From kindergarten through university, there are no programs taught on how to accurately hear what others intend to convey or how to make adjustments if there is a breakdown. Current Active Listening models don’t go far enough into the problems of misinterpretation: how, exactly, do our brains make it so difficult for us to avoid biasing what it hears? And what’s the cost to us in terms of relationships, creativity, and corporate success?

What is Listening?

Our listening skills seem to be largely intuitive: we instinctively know how to listen to music and to listen carefully when getting directions to a wedding. But sometimes we mishear or misinterpret what someone said. Or interpret something incorrectly and adamantly believe we are correct. Or lose a client or friend because we’ve not really heard their underlying message. Sometimes we listen for the wrong thing, or listen only to a part of the message.

Do we even know what listening is? We all recognize it as a core communication skill – core to our lives, our relationships, our ability to earn a living and share ideas and feelings. But how do we do it? And how do we do it right – and know when we are doing it wrong? Who’s to blame when we get it wrong? Are there skills that would enable effective listening in every conversation?

My broad interests and unique professional life have brought me in contact with an extensive range of people and situations. Along the way I’ve had thousands of successful conversations with people from many walks of life and in 63 countries. The conversations I found frustrating were my communication partner’s fault. Or so I’d like to think.

My lifelong curiosity with listening was piqued to the point of finally writing this book when reflecting on a seemingly simple conversation I heard at the tail end of a meditation retreat:

Transportation Guy: “You can either leave your luggage near the back of the go-cart and we’ll take it down the hill for you, or you can bring it down yourself.”

Woman: “Where should I leave it if I do it myself?”

Transportation Guy: “Just put it in your car.”

Woman: “No… Just tell me where I can leave it off. I want to walk it down myself when I go to the dining room.”

Transportation Guy: “Just put it in your car. I don’t know why you’re not understanding me. Just. Walk. It. Down. And. Put. It. In. Your. Car.”

A simple exchange. Simple words, spoken clearly. Words with universally recognized definitions. Yet those two folks managed to confound and confuse each other, and instead of asking for clarity they assumed the other was being obtuse.

Indeed, it sounded like they were having two different conversations, each with unique assumptions: the man assumed everyone had a car; the woman assumed there was a specific space set aside for suitcases.

The missing piece, of course, was that the woman was being picked up by a friend and didn’t have a car. The transportation guy didn’t ask for the missing piece and the woman didn’t offer it. When they didn’t get the responses they sought, they each got exasperated by the other’s intractability and, most interesting to me, were unable to get curious when confused. Two sets of assumptions, reference points, and world views using the same language. And when the communication broke down both thought they were right.

Why We Misunderstand

Because we filter out or fabricate so much of what is being said, we merely hear what our brains want us to hear and ignore, misunderstand, or forget the rest. And then we formulate our responses as if our assumptions were true. Our communications are designed merely to convey our internal assumptions, and how people hear us are based on their internal assumptions.

So it merely seems like we are having conversations. We are not; we are just assuming what we hear means something, leaping to false conclusions based on what our brains choose, and blaming the other person when the communication falters. Surprising we don’t have more misunderstandings than we do.

How humbling to realize that we limit our entire lives – our spouse, friends, work, neighborhood, hobbies – by what our brains are comfortable hearing. We are even held back or elevated in our jobs depending on our ability to communicate across contexts. Our listening skills actually determine our life path. And we never realize how limited our choices are.

Would it be best for us to communicate only with those we already know? Seems the odds of us truly hearing and being heard are slim otherwise: unless the speaker’s intent, shared data, history and beliefs are so similar to ours as to share commonality, the odds of understanding another’s intent – and hence what they are really trying to tell us – are small.

But make no mistake: the way we listen works well-enough. We’ve constructed worlds in which we rarely run into situations that might confound us, and when we do we have an easy out: blame the other person.

What if it’s possible to have choice? In Did You Really Say What I Think I Heard, I break down filters, biases, assumptions and communication patterns to enable every reader to truly hear what their Communication Partner intends them to hear, diminish misinterpretation, and expand creativity, leadership, and management.

This article is an excerpt from Sharon Drew Morgen’s new book Did You Really Say What I Think I Heard? coming out in late 2014 with AMACOM. Look for it in bookstores.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

Want to enhance your or your team’s listening skills? Contact Sharon Drew at [email protected]. Learn about her training programs and speaking topics at www.buyingfacilitation.com.

7 Keys to Executing a Successful Business Rebrand

No matter your reason for embarking upon a business rebranding effort of a company or product name, logo, phrase, design scheme or other such asset, which can be mixed and many, one thing is certain: execute poorly and suffer extreme consequences. There is simply no rebranding effort where the stakes are not extraordinarily high and the margin for error is slim at best. This history has been proven repeatedly amid a litany of rebrand debacles that didn’t heed just a few fundamental principles.

With this in mind, globally regarded business growth authority Steve Blue, CEO of Miller Ingenuity – a 60-year old company that successfully implemented a corporate rebranding effort, offers these 7 best practice keys for effectively executing a rebranding initiative:

Key #1: Get clear on what a brand is
A brand is not just your logo. A brand is the sum total of the messages, interactions, and experiences a customer has with your product, services, and people. To a customer, a brand is the promise of an EXPERIENCE and the customer’s EXPERIENCE of that promise delivered. It’s a valuable asset to nurture over time.


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About the Author

CEO Miller IngenuityWith more than three decades of management, executive, consulting and speaking experience in markets all over the world, Miller Ingenuity CEO Steve Blue is a globally regarded business growth authority and ‘turnaround specialist’ who has transformed companies into industry giants and enthralled audiences with his dynamic keynotes. In his upcoming book, Outdo, Outsmart… Outlast: A Practical Guide to Managed, Measured and Meaningful Growth, he reveals why seeking growth and surviving growth are equally perilous, and require different sets of plans to weather the storms. Steve may be reached at www.StevenLBlue.com.

The Advisor’s Corner – How Should I Address Sensitive Subjects With My Staff?

How Should I Address Sensitive Subjects With My Staff?Question:

How can I navigate ‘touchy’ subjects with my staff?

StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor)

If you read no further, remember this – it is a fact that “the truth will set you free!” What is also a fact is, HOW you share your truth matters as much or more than WHAT you share. Some of the hardest things leaders have to do are deal with delicate employee relation’s issues and/or tough business realities that impact their people. Most leaders are ill equipped, and have had very little, if any, training or good experience in this area.

Workplace issues with employees show up because people are messy and groups are messy. Deep down, leaders know this is reality. It’s not as simple as, “Why can’t everyone just be happy, do their job, and get along?” Right? Life isn’t that simple for any of us. There are effective ways to navigate your people and organization to a better place in tough times.

The answer to preventing and/or resolving delicate employee or business issues begins with creating the culture you want within your business, hiring well in the first place, leading people effectively, and finally managing performance consistently.

The leader sets the expectations and tone, and must hold all staff accountable, including herself or himself. All leaders within the organization have a big impact on everything, everyday. This means no individual who holds a leadership role is off the hook.

Here are four guidelines for navigating sensitive issues with employees:

  1. Don’t assume anything or react immediately – check out all the facts, just like you would expect from a good audit or quality assurance assessment. Make sure you are confident in your conclusions.
  2. Utilize Constructive Feedback skills and methods. The kindest thing you can do for an employee is tell the TRUTH – RESPECTFULLY. Make sure your motivations are positive and convey your positive intent in helping them.
  3. Resolve conflicts as soon as possible. Don’t hope they will go away – they rarely do. A large percentage of conflicts arise from miscommunication, lack of clarity of expectations or both.
  4. Demonstrate empathy –try hard to walk a mile in his or her shoes before you say anything you might regret. This means LISTEN deeply.

If the tough situation is something like layoffs or cost cutting, and you aren’t even sure about the end game, the people who work for you still deserve to know as much as you are able to share.

Transparency – transparency – transparency! In a small or even mid-sized office, everyone can smell trouble. There is no hiding it. Most people fill in the blank spaces with bad news, not good news. Rumors start, and those are often worse than reality. This is toxic for any group and will hurt your customers as well.

Since you can’t hide it, tell the truth. Rather than losing sleep over how people will respond, tell them what you know and tell them what you don’t know and tell them what you can’t tell them and why. Then manage the emotions by allowing their voice to be heard and engage in solutions as much as they can.

As you consider how to help your people work things out or when you must share tough news, consider these 2 RULES:

  1. The Golden Rule is about fairness – how YOU would like to be treated.
  2. The Platinum Rule is about empathy – how HE/SHE wants to be treated, considering what they need, not just what do you need.

By keeping these two rules smack in the front of your mind as you embark on tough conversations of any kind will help you navigate them, and help you sleep at night.


About the Author

Leadership authority Roxana (Roxi) Hewertson is a no-nonsense business veteran revered for her nuts-and-bolts, tell-it-like-it-is approach and practical, out-of-the-box insights that help both emerging and expert managers, executives and owners boost quantifiable job performance in various mission critical facets of business. Through AskRoxi.com, Roxi — “the Dear Abby of Leadership” — imparts invaluable free advice to managers and leaders at all levels, from the bullpen to the boardroom, to help them solve problems, become more effective and realize a higher measure of business and career success.


The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].

Business Performance Assessment Program – Combination Assessments

StrategyDriven Business Performance Assessment Program Principle ArticleSomething is not right… performance seems okay but the organization is not moving forward, not learning, not developing, as it should. The spark of innovation, the passionate drive to excel is gone from the leadership team and workforce. Sales may be stagnate or declining. Or perhaps asset experience one too many failures to be considered normal.


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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.