RACI Matrix

Performance measurement systems monitor the behaviors and results of the organization’s workgroups and, in some cases, individuals; providing periodic reinforcement of the achievement of desired outcomes. This reinforcement can only occur when an individual understands his/her role as associated with a metric and receives and understands the associated performance information. Such role designation and communication is fostered through development of a RACI matrix specifically associated with each performance measure within the system.


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Additional Resources

Individual RACI assignments can be difficult. Several other StrategyDriven articles provide additional insights to help in this decision-making process including:


About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

People don’t know what they have. It’s better than money.

I’m sure you’ve heard the expression, “Count your blessings.” I wonder how you interpret that. I wonder how you count them. I wonder how you take advantage of them. My biggest wonder is how grateful are you for your blessings.

HERE’S AN IDEA: Re-look at your blessings from a different perspective. Are they blessings or are they assets? Are they blessings or are they attributes? Are they blessings or are they gifts that you can share with others?

GOOD NEWS: There are no right answers to those questions.
BETTER NEWS: You have to determine the answers for yourself.
BEST NEWS: Once you determine what those blessings, or assets, or attributes, or gifts are you can begin to build them, add to them, enjoythem, and turn them into a happier, better you.

HERE’S HOW TO DO IT: Sit down at your laptop and write your eulogy. Write down what you would want your children or your significant other to say about your life. How you lived it, how you achieved in it, and what your best qualities were. What kind of a person were you? What kind of a father or mother were you? What kind of a son or daughter were you? What kind of a friend were you?

Those are the questions that will reveal all of the assets, all of the attributes, and all of the gifts that you have.

In my opinion, the one blessing or attribute that will define you better than any of the others is what you gave. I don’t mean how much money you gave away. Rather, I mean what you gave of yourself. Did you volunteer? Did you participate in a charity? Did you help your kids with their homework? Did you help an elderly person across the street? Were you a giver or a taker?

Giving defines your person.

Me? I give smiles. And I give them on purpose, every day.

I have a daily goal. Make ten people smile every day. That may not sound like much, but it’s amazing what happens when you can make someone you hardly know smile at you based on your interaction with them. It means that you have been kind, or humorous, or thought provoking, or just a good guy or gal. Sometime it involves a bigger tip than you might normally give. Sometimes it’s just a matter of holding a door. Whatever it is, when you make someone smile it changes their whole physiology. They walk away feeling better than they did because they encountered you.

My daily goal also includes one other element: performing a random act of kindness.

Random acts of kindness are easily defined as proactive politeness, proactive helping, or proactive giving. No one asked for anything. You just decided to get up and do it.

I wonder if you ever think about random acts of kindness. I wonder if you regularly perform random acts of kindness. I wonder if you understand who feels best after the random act of kindness is been performed.

If you perform them like I do, then you know who feels best. You do.

Oh, the recipient feels great because you helped them or honored them. But you feel greater. Random acts of kindness have a double win. And the feeling lasts a long time.

I challenge you to make ten people smile and perform one random act of kindness a day. I challenge you to do it for the right reasons: for yourself.

When you make people smile, you smile. The power of that transfers immediately to all your other thoughts and you become happier. In fact, you look for ways to make other people smile because of the feeling that gives you.

And that’s a self-imposed blessing you can take to the grave.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.


About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Recommended Resources – The 4 Disciplines of Execution

StrategyDriven Recommended ResourcesThe 4 Disciplines of Execution: Achieving Your Wildly Important Goals
by Jerry Weissman

About the Book

The 4 Disciplines of Execution provides the steps needed to repeatably translate one’s business strategy into the day-to-day activities instrumental to realizing organizational goals. These disciplines include:

  • Focus on the Wildly Important – Give your best effort to those few goals that really matter instead of giving mediocre effort to dozens of goals.
  • Act on the Lead Measures – Carefully track the lead measures and let the lag measures take care of themselves.
  • Keep a Compelling Scoreboard – Make sure everybody knows the score at all times so they can tell if they are winning or not.
  • Create a Cadence of Accountability – Hold frequent accountability sessions whose only purpose is to advance the Wildly Important Goals.

Benefits of Reading this Book

StrategyDriven Contributors like The 4 Disciplines of Execution for its methodical, repeatable method of translating corporate strategy into the day-to-day actions of organization members. We appreciate the adaptation of the book’s principles to both an organization and team-level implementation.

Chris, Sean, and Jim richly present their concepts with detailed illustrations and examples; making the disciplines both easy to understand and readily implementable. The 4 Disciplines of Execution is remarkably well aligned with the foundational principles upon which StrategyDriven, its products and services, is based. For its actionable principles of strategy execution while promoting organizational alignment and accountability, The 4 Disciplines of Execution is a StrategyDriven recommended read.

Mistakes That Hinder Sales

They say it’s the little things in life that matter. This principle applies to sales representatives if they want to be successful in their career.

As salespeople, we often get caught up in the things that stare us right in the face. We focus on quarterly goals, the weekly conference calls, and the ever-looming concern over what this year’s bonus will be – all the while overlooking ideas that keep us on top of our game. Some of the mistakes we make are obvious, such as failing to make enough calls, lacking product knowledge, and not asking a client to buy. But it’s those deeper neglected areas that cause us to slowly lose our edge or superiority.

In my view, there are three common pitfalls salespeople must avoid to insure maximum results regardless of where they are in their career.


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About the Author

Allen Guy, Senior Vice President of Business Services, State Bank and Trust CompanyAllen Guy is the author of Playing to Win: The Sport of Selling and How You Can Win the Game. A veteran sales representative and manager with experience that spans more than twenty-five years and multiple industries, he is currently senior vice president of business services for State Bank and Trust Company in Mississippi.

Playing to Win is a convergence of sports analogies and practical business skills to educate and entertain readers as they further develop their sales abilities. It provides applicable advice that can easily be remembered and put into practice.

Alternative Selection Warning Flag 2 – An Initiative for Every Executive

StrategyDriven Alternative Selection Warning FlagSenior executives typically ascend to their elevated positions through the contribution of significant organizational value. While these individuals’ daily activities provided ongoing benefit throughout their careers, there is seldom a more value adding opportunity than successful leadership of a strategic initiative or large-scale project. Consequently, senior leaders seeking further career development and advancement covet these initiatives; sometimes resulting in the creation of such projects to satisfy an individual’s need rather than an organizational one.


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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.