An Interview with Mark Sanborn, author of Fred 2.0

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 66 – An Interview with Mark Sanborn, author of Fred 2.0 explores the actions anyone can take to achieve extraordinary results and to build and lead teams to do the same. During our discussion, Mark Sanborn, author of Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results, shares with us his insights and experiences regarding the:

what it means to be a ‘Fred’ and the four Fred Factor principles
what to do if others take advantage of your ‘Fred-ness’
the importance of asking “Will I regret not doing this?” instead of “Will I regret doing this?”
what it takes to be a ‘Head Fred’
actions required to build and sustain a team of ‘Freds’

Additional Information

In addition to the outstanding insights Mark shares in Fred 2.0 and this special edition podcast are the resources accessible from his website, www.MarkSanborn.com. Mark’s book, Fred 2.0, can be purchased by clicking here.

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About the Author

Mark Sanborn, author of Fred 2.0, is the New York Times bestselling author of The Fred Factor as well as seven other popular books. He is the president of Sanborn and Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is a noted authority and in-demand speaker on leadership, customer service, and extraordinary performance. To read Mark’s complete biography, click here.

Nathan Ives is a StrategyDriven Principal, and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.