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Are You Ready to Declare War?
There are millions of companies in the world.
Most fail far short of the owners’ ambitions. You would think they fail or frustrate for millions of reasons.
But there are really only four.
How can that be? Only four? Yes and I will explain.
Let me start with the first:
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About the Author
Mark Stevens is the author of Your Company Sucks: It’s Time to Declare War on Yourself (BenBella Books, August 2011) and CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales. To read Mark Stevens’ full biography, click here.
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