Winning Time-Starved Customers

/in /by

Adrian Ott, author of The 24-Hour Customer, was a recent guest on Fox Business Live; sharing her insights on:

  • how to win the business of time-starved customers
  • aligning products and services to meet customer’s needs and time availability constraints
  • synchronizing with the customer so to be positioned to serve them when they are ready to buy

Adrian Ott on the StrategyDriven Podcast

Last month, we were privileged to talk with Adrian about her new book, The 24-Hour Customer, on the StrategyDriven Podcast. Listen as we explore the impact of time on customers’ buying decisions; how to identify the time-value impacts associated with a product or service, the market opportunities created by the impact, and then how to formulate and position one’s offerings to create increased time-value and earn more sales.

Related content from StrategyDriven

 

Podcast: Play in new window | Download (Duration: 30:57 — 42.5MB)

Subscribe: RSS

You might also like
StrategyDriven Marketing and Sales Article | Streamlining Your Marketing Operations for Peak EfficiencyStreamlining Your Marketing Operations for Peak Efficiency
StrategyDriven Professional Development Article |Further your Career|Nine Ways You Can Further Your CareerNine Ways You Can Further Your Career
StrategyDriven Starting Your Business Article |Being your own boss| A Guide To Being A New Business OwnerA Guide To Being A New Business Owner
StrategyDriven Human Performance Management ArticleHuman Error: The One Thing Holding Your Business Back
StrategyDriven Practices for Professionals ArticleWhat Does Your Voice Say About You?
StrategyDriven Risk Management ArticleImportance of Internet Security
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *