10 Ways to Get More Video Views

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YouTube is the worlds second largest search engine and Google owns YouTube; so ignore video in your online marketing mix at your own peril. Google reports an 80 percent click rate on videos that appear in the search results. Video is here to stay so get into the game by adhering to these 10 tips.

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About the Authors

Jason Hennessey is an internationally-known Search Engine Optimization (SEO) expert. Over the past seven years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse engineering the major search algorithms.

As the director of SEO at Everspark, Hennessey oversees search marketing campaigns for high profile celebrities, lawyers, politicians and Fortune 500 companies. Within the industry he is known as ‘The Secret Weapon‘ people call on when they want to rank for extremely competitive terms in short periods of time. Jason played an instrumental role in turning Everspark Interactive into a $1.2 million agency in only three months.

Chris Watson is a 20-year marketing veteran, with a wealth of knowledge and experience in the magazine publishing industry. Over the span of his career, Chris has won numerous industry awards for his work with the InfoLink stable of publications in Australia.

In January 2010, he partnered with three colleagues to create a full-service SEO agency called Everspark Interactive. With Chris’s extensive background and creative vision, he has helped grow Everspark Interactive into a $1.2 million company in just three months; making it one of Atlanta’s fastest growing new companies.

StrategyDriven Leadership Conversation Episode 4a – Relational Leadership: Attracting and Retaining Top Talent, part 1 of 2

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StrategyDriven Leadership Conversations focus on the values and behaviors characteristic of highly effective leaders. Complimenting the StrategyDriven Management & Leadership articles, these conversations examine the real world challenges managers face every day that are not easily solved with a new or redesigned process and instead demand the application of soft leadership skills to achieve a positive outcome.

Episode 4a – Relational Leadership: Attracting and Retaining Top Talent, part 1 of 2 explores how to attract talented personnel and reduce the undesired attrition of top employees through development of a positive, reinforcing workplace environment where people feel they are valued and have the opportunity to grow.

Additional Information

Complimenting the outstanding insights Frank shares in this edition of the StrategyDriven Leadership Conversation podcast are those he shared in a three-part series on Employee Retention:

Final Request…

StrategyDriven Leadership Conversation PodcastThe strength in our community grows with the additional insights brought by our expanding member base. Please consider rating us and sharing your perspectives regarding the StrategyDriven Leadership Conversation podcast on iTunes by clicking here. Sharing your thoughts improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Leadership Conversation!

About the Author

Frank McIntosh is author of The Relational Leader (Course Technology PTR, Cengage Learning 2010). During his 36 year career, Frank has worked with many of the most recognized companies and executives in the world. He has provided consulting services for peers across the country and helped initiate Junior Achievement programs in Ireland, the Ivory Coast, Oman, the United Arab Emirates, Bahrain, and Uzbekistan. Frank was inducted into the Delaware Business Leaders Hall of Fame in October 2008, one of 38 individuals so honored and the first not-for-profit executive to receive this distinction in Delaware’s 300 year business history. To read Frank’s complete biography, click here.

For more information regarding this subject, visit Frank McIntosh at his website www.FJMcIntosh.com.

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Introducing the StrategyDriven Consultative Selling Knowledge Center

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StrategyDriven Knowledge CenterLearn how to increase sales and improve bottom line results with the StrategyDriven Consultative Selling Knowledge Center. Based on the considerable, hard-won business experience of one of our expert contributors, each Knowledge Center contains a collection of insightful perspectives and immediately implementable tools that can be used to improve performance in its respective mission critical area.

Without adequate sales, any organization will fail – yet even star sales persons experience low conversion rates and long sales cycles. And with today’s abundance of easily accessible product pricing and performance information these individuals face increasing pressure to lower product costs and increase value. With the company’s future on the line, the question becomes: How can sales professionals increase sales, protect margins, and avoid the race to the bargain basement?

StrategyDriven Consultative Selling Knowledge Center focuses on the consultative selling tools and techniques executives, managers and sales professionals can use to improve their organization’s sales effectiveness; helping them increase their product and service value and convert more potential customers into buying clients. During the five part podcast series comprising this knowledge center, we focus on:

  1. Action Selling examines the method for establishing and building business relationships; enabling sales professionals to better engage and understand their client’s needs in order to provide greater value and increase sales.
  2. Selling Your Price further explores how the Action Selling process is used to help clients understand they are not purchasing a commodity product but rather one that is highly differentiated by the value you and your company offer.
  3. Questions: The Answer to Sales explores how asking questions enables salespeople to better understand their client’s needs and align their product or service offerings to fulfill those needs; establishing the salesperson as a value-adding consultant rather than a commodity seller.
  4. Masters of Loyalty explores how professional salespeople can move customers beyond being merely satisfied to true loyalty such that they have stopped shopping and are highly resistant to competitors’ appeals.
  5. Sales Strategy from the Inside Out examines how businesses employing a consultative sales method realize dramatically increased revenues.

StrategyDriven Knowledge Centers provide executives and managers with a focused, deep-dive examination of a critical business performance area by one of our expert contributors. Each Knowledge Center contains a collection of insightful perspectives and immediately implementable tools that can be used to improve performance in its respective mission critical area. The StrategyDriven Consultative Selling Knowledge Center is co-presented by Duane Sparks, Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling.

Leadership Lessons from the United States Naval Academy – The 3 Minute Rule

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How much time do you waste waiting for meetings to start late? How much time does your organization waste? Ever thought about the aggregated cost that wasted time represents? If you have, the number is most assuredly staggering.

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The 5 Goals of a Project Manager

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As a Project Manager, you need to manage people, money, suppliers, equipment – the list is never ending. The trick is to be focused. Set yourself 5 personal goals to achieve. If you can meet these simple goals for each project, then you will achieve total success.

These goals are generic to all industries and all types of projects. Regardless of your level of experience in project management, set these 5 goals for every project you manage.

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About the Author

Jason Westland has been in the project management industry for the past 16 years, he has managed many large projects including one which amounted to 2 billion dollars. Recently Jason has been an author for Computer World as well as publishing his first book titled The Project Management Life Cycle. Jason has recently launched a new project management planning Software called Project Plan to go along with the very popular project management software he released in 2008.