Innovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways.
The Business of Innovation is a five part series created by CNBC in association with IBM. Within each episode, Maria Bartiromo and a distinguished panel of guests discuss what it takes to be an innovation leader.
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To date, the caring, nurturing side of women has gone mostly unappreciated in the workplace. But as social media takes hold and changes the way we do business, organizations that understand the importance of these qualities are the ones that will grow and prosper.
We’re all aware of the glass ceiling, the wage gap, and the grim statistics that reveal women’s struggles for workplace equality. And a report from the Government Accountability Office shows that from 2000 to 2007 the number of women managers increased by only 1 percent (and they’re still paid less than their male counterparts). But something happened during this same seven-year span that is about to dramatically shift this lopsided picture – the rise of social media.
That’s right. As social media transforms the way the world does business, the qualities that make women women will become more valuable than they’ve ever been before.
There have been countless studies on gender differences. And no matter how you interpret them, they come to two general conclusions: Males are aggressive; females are nurturing. Men are competitive, combative, and individually centered. Women are collaborative, communicative, and community-centered.
Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners. Women leaders tend to exhibit more social and emotional skills – sharing, caring, and putting others first.
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Barry Libert is the author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, click here.
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All projects demand some level of administrative work to support project plan updates; progress report development, printing, and dissemination; issue and risk register maintenance; team member contact list maintenance and update communications; personnel and facilities coordination and scheduling; team and stakeholder communications development and dissemination; etcetera. And the amount of administrative work increases with the scope and complexity of the project. If singularly assigned to project specialists, this work detracts from these individuals’ productivity; unnecessarily inflating time and monetary costs.
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The Dared to Be Difference: Teaming up for A-level customer service. Jody Steinhauer began The Bargains Group in 1988 from her kitchen table by purchasing a variety of different clothing and reselling it to discount clothing stores. Today, she runs a multi-million-dollar firm with over 4,000 different items for sale, but the most interesting aspect of the company is its employees.
The Bargains Group is a discount wholesaler of promotional business products, family clothing, accessories, gifts, toys, bedding and linens, personal hygiene products, and tradeshow promotional materials. So how exactly does a small firm with only 20 employees manage to make millions every year without offering prices much lower than their competitors? It’s simple: They hire the right people. By focusing on hiring fun, vivacious people who believe strongly in the culture of service, they are able to actually service each of their customers personally. They don’t even have a voicemail system!
While a lot of firms advertise how ‘different’ their people are, or how they focus on service, The Bargains Group actually proves this assertion. They don’t advertise or employ salespeople – yet they manage to make millions of dollars selling their products. Make sure that your staff is a differentiator for your company. There is great value in good customer service. Happy customers will not only stick around, they will also spread the word!
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Maribeth Kuzmeski, MBA, is the author of five books, including …And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (Wiley, 2010) and The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, 2009). She is the founder of Red Zone Marketing, LLC, which consults with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. Maribeth has personally consulted with some of the world’s most successful CEOs, entrepreneurs, and professionals. An internationally recognized speaker, she shares the tactics that businesspeople use today to create more sustainable business relationships, sales, and marketing successes.
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With the elections over and unemployment reaching 9.8 percent, we once again see politics shifting into high gear as the posturing and power grabs in Washington D.C. continue to prevent the creation of marketplace certainty needed before business leaders begin to create new jobs. In our closing commentary for 2010, Perspectives reflects on the several pending and enacted pieces of legislation that continue to plague the job market and have the potential to do so for the foreseeable future.
Expiration of the Bush Tax Cuts – regardless of your position on whether the Bush tax cuts should be allowed to expire or extended in part or in whole, two things are certain – our leaders are in a deadlock split over what action to take and without action the tax rate for all individuals will rise on January 1, 2011. This uncertainty is clearly unnecessary and should have been avoided. Democrats bent of pushing through healthcare, financial, and carbon reforms should have moved on this issue as a priority as it is the only one of these issues with a deadline; though all are bad for the U.S. economy. According to Deloitte Tax LLP, the following impacts will be realized if the Bush Tax Cuts are allowed to expire:
A typical family of four with a household income of $50,000 a year would have to pay $2,900 more in taxes in 2011
The same family making $100,000 a year would see its taxes rise by $4,500
Wealthier families of four making $500,000 a year would pay $10,800 more in taxes
A family making $1 million a year would get a tax increase of $53,2001
Net Result: higher taxes reduce disposable income; resulting in less spending and slower economic growth
Healthcare Reform – with several hundred new regulations and standards not yet defined, the cost of Obamacare remains unknown. However, as Perspectives addressed in You Don’t Get Something for Nothing, the added benefit requirements mandated by the Obamacare legislation have to be paid for by someone; whether those payers are businesses, individuals, or some combination of the two. In fact, the Wall Street Journal reported that healthcare insurers Aetna, some BlueCross Blue Shield plans and other smaller carriers are seeking premium increase between 1 – 9 percent to cover the extra benefits mandated by healthcare reform.2
A report by Senators Coburn M.D. (R-OK) and Barrasso M.D. (R-WY) finds Obamacare as having the following impacts:
New penalties and costs discourages the hiring of American employees
The law will eliminate about 800,000 jobs; possibly more
Real income will be depressed for millions of Americans
Employers are struggling with rising health care costs that are increasing more quickly because of the new law3
Net Result: labor costs increase and/or disposable incomes decrease; resulting in fewer jobs as employers hire less and outsource more and reduced consumer spending – both driving slower, if not negative, economic growth
No Federal Budget – by law, the Congress of the United States is to develop and pass a budget for the coming fiscal year by April 15. Not unlike most years since the law was enacted, Congress has failed to meet this obligation; thereby failing to signal market participants as to how and when the economy’s single largest consumer will spend its money.
Net Result: uncertainty as to the government’s coming year spending heightens employer risk to maintaining and expanding business operations; depressing workforce retention and expansion as well as research and development and other growth projects.
Carbon Legislation – passed by the U.S. House of Representatives and stalled in the Senate, carbon legislation that would assign fees to carbon producing business activities, namely energy generation, looms as an uncertain and daunting risk of increased energy cost. If passed, this legislation would increase energy costs for all consumers; raising personal and business energy consumption expenditures.
A study by the Heritage Foundation of carbon legislation proposed by Representatives Waxman (D-CA) and Markey (D-MA) revealed the following potential economic impacts of this legislation as being:
Elimination of 1,145,000 jobs on average, with peak year unemployment increases of over 2,479,000 jobs
Increased electric rates of 90 percent after adjusting for inflation
Heightened, inflation-adjusted gasoline prices by 58 percent
Raised residential natural gas prices by 55 percent
Increased energy bills for the average American family of $1,241 per year4
Net Result: increased energy costs will add to the costs of every product and services produced within the United States and increase residential heating, cooling, general living, and transportation costs; reducing consumer’s disposable income and subsequently their spending which will slow economic growth if not shrinking the overall economy.
StrategyDriven Recommended Practices
Individually any one of these items damages the U.S. economy; taken together, Perspectives believes they crush any hope for a near-term economic recovery and may even bring about the return of the economist defined recessionary conditions. The combination of these four unnecessary uncertainties results in:
prolonged high unemployment rates
sustained lower consumer spending
perpetuated hording of cash by individuals and businesses
continued slow economic growth with the possibility of reentering recessionary conditions
To protect ones company from these unnecessary risks, StrategyDriven recommends business leaders consider the following options:
Eliminating, streamlining, and outsourcing all processes and activities. The goal is to reduce headcount in order to avoid the potential costs associated with the new healthcare legislation and reduce the energy needed to produce the company’s goods and services to avoid the impacts of the proposed carbon tax. Additionally, more efficient processes increase the organization’s supply flexibility in response to market demand allowing for a reduction in inventory levels. In the case of outsourcing, those functions not absolutely required to be performed within the United States should be transferred to overseas providers.
Increasing employment of temporary staff. The goal is to minimize the company’s commitment to a higher number of full-time staff members that necessarily brings with it the elevated entitlement costs associated with Obamacare. A clearly defined return on investment should be identified prior to hiring any additional full-time staff.
Relocating operations to another country not as heavily burdened with taxes and other mandates. The goal is to reduce non-value adding payments required by the government. Consideration must be given to other added costs such as transportation and importation taxes when evaluating whether or not to relocate.
Limiting production and inventory levels. The goal is to reduce labor and energy consumption to avoid costs while at the same time preparing for the probable decline in the demand for goods that would result in slower inventory turns and subsequently higher inventories and warehousing costs should current production rates be maintained.
Expanding the organization’s cash reserves. The goal is to prepare the company for the heightened expenses that will be incurred as a result of Obamacare and the potential carbon tax as well as the reduction in revenues that will likely result from the expiration of the Bush Tax Cuts.
Final Thought…
Perspectives acknowledges that our recommendations include provisions that would result in fewer American jobs. We believe these recommendations are sound.
Perspectives believes the Obama Administration and Democrat controlled Congress passage of Obamacare, desire to rescind portions of the Bush Tax Cuts, proposed carbon tax legislation, and failure to pass a Federal budget is devastatingly harmful to the American economy. We believe business leaders have a responsibility to their company’s shareholders to maximize their return on investment and that the legislative initiatives discussed drive leaders to transfer operations overseas. Therefore, it is our opinion that the Obama Administration and Democrat Congressional Leaders are culpable for the ongoing unnecessary uncertainty preventing real economic recovery.
As always, we’ve provided our perspective and hope you’ll share your thoughts, lessons learned, and recommended resources with us and the StrategyDriven audience.
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Sources
“Expiring tax cuts hit taxpayers at every level,” Stephen Ohlemacher, Associated Press, September 16, 2010
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Barry Libert is the author of 
. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, 
All projects demand some level of administrative work to support project plan updates; progress report development, printing, and dissemination; issue and risk register maintenance; team member contact list maintenance and update communications; personnel and facilities coordination and scheduling; team and stakeholder communications development and dissemination; etcetera. And the amount of administrative work increases with the scope and complexity of the project. If singularly assigned to project specialists, this work detracts from these individuals’ productivity; unnecessarily inflating time and monetary costs.
Maribeth Kuzmeski, MBA, is the author of five books, including 
(Wiley, 2010) and 
(Wiley, 2009). She is the founder of Red Zone Marketing, LLC, which consults with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. Maribeth has personally consulted with some of the world’s most successful CEOs, entrepreneurs, and professionals. An internationally recognized speaker, she shares the tactics that businesspeople use today to create more sustainable business relationships, sales, and marketing successes.
With the elections over and unemployment reaching 9.8 percent, we once again see politics shifting into high gear as the posturing and power grabs in Washington D.C. continue to prevent the creation of marketplace certainty needed before business leaders begin to create new jobs. In our closing commentary for 2010, Perspectives reflects on the several pending and enacted pieces of legislation that continue to plague the job market and have the potential to do so for the foreseeable future.
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