Leverage Your Business Exponentially

In the early years of my entrepreneurial life two words were shared with me that made a very big difference for my audience reach and business planning strategy. These two words are ‘repurpose‘ and ‘leverage.’

As I began to read marketing materials, it was clear I needed to create a multitude of product and service which seemed close to impossible. Upon speaking to a business coach, I was advised to repurpose materials. It was further explained that whichever vehicle comes first the underlying themes can be a basis for further content. There is no sense re-inventing the wheel. Additional cautionary advice received suggested I take the initial offering to more in-depth levels.

A few years later, another business advisor suggested I develop a sales tip sheet as a gift when someone purchases a product or service from me. His last sentence sent the wheels in motion: “Develop 10 tips and for each one develop another 10 tips – you will easily derive a total of 100 tips for your clientele.”

Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!

About the Author

Elinor Stutz, CEO of Smooth Sale, LLC believes building relationships before the sale and continuing long after is the only way to sell and build a dynamic business. Elinor’s book, Nice Girls DO Get The Sale, is an International Best Seller. Her new book, Hired!: How to Use Sales Techniques to Sell Yourself On Interviews (Career Press), is based upon her own experience and years of community service. To read Elinor’s complete biography, click here.

Related content from StrategyDriven

 

Social Media Publication Timing

Nurturing Sales eMail Templates

Common Overlooked Controllable Oversight Costs

Online Marketer & Website Developer – Volume 2, February 2021