Leveraging “Fifth Screen” Affordability To Improve Customer Engagement

It started with the silver screen, over a century ago. And while the advent of TV, personal computers and mobile devices as the second, third and fourth major screen technologies have clearly changed life as we know it, Digital Out Of Home (DOOH) technology – the “fifth screen”, as it’s known – has created amazingly influential opportunities of its own.

Today’s digital networks are easier to design, present and deploy than ever before, in part because of the price drop in flat panel displays and Content Management Systems (CMS). We’re also seeing an increase in education and technology advancements, as well as manufacturers and suppliers taking a more holistic approach in supporting those who want to get into the DOOH business.

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About the Author

Steve Acquista – CTS ([email protected]) is a 20-year industry veteran and the Director of Digital Signage at Black Box, a world leader and provider of comprehensive communications and data infrastructure solutions. In addition to designing, installing and maintaining unified communications networks throughout the world, the company offers more than 118,000 networking and infrastructure products. To learn more about Black Box, visit: www.blackbox.com/go/icompel.

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