Do you understand your buyer’s buying journey well-enough to influence it?
Are your buyers buying differently now – and you have not changed the way you sell?
On September 20-22, the developer of the decision facilitation model Buying Facilitation® will be running a rare public training program in Boston to teach you how to help buyers buy.
Sharon Drew Morgen, author of the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it, will be running her learning facilitation program for 18 participants.
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Sales only manages the needs assessment and solution placement end of the buying decision. But buyers have work to do before they can make a purchase: they must handle the political, rules/relationship issues that go on behind-the-scenes to get buy-in. And selling – even with the best technology and data – doesn’t go behind-the-scenes.
Buying Facilitation® is based on systems thinking and how change happens. It details, and helps influence, the buying/buy-in decision journey.
This is a rare opportunity to study directly with Sharon Drew. This program is for sales folks, change agents, and consultants.
Join Sharon Drew for 3 days on Monday – Wednesday, September 20-22, to discover:
- how change happens – within the buyer’s environment;
- how decisions get made – to buy, to implement a change;
- how to formulate Facilitative Questions, use decision sequences for decision making, and help internal systems buy-in to a purchase quickly;
- how to prospect, close, avoid objections and become part of the Buying Decision Team on the first call.
To register, http://www.newsalesparadigm.com/3day_bft.php
Syllabus: http://www.newsalesparadigm.com/ebooks/bft_3days.pdf
To contact Sharon Drew Morgen with questions about the program or the outcomes, contact: [email protected].
About Sharon Drew Morgen
Sharon Drew Morgen is the visionary behind Buying Facilitation®, the change management model that navigates through the decision making process. She’s written 7 books and over 1000 articles on this material. Her clients consistently achieve a 400-600% increase in revenue. Learn more about Sharon Drew Morgen and Buying Facilitation® at: www.sharondrewmorgen.com.
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