StrategyDriven Podcast Special Edition 21c – An Interview with Duane Sparks, author of Questions: The Answer to Sales

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 21c – An Interview with Duane Sparks, author of Questions: The Answer to Sales explores how asking questions enables salespeople to better understand their client’s needs and align their product or service offerings to fulfill those needs; establishing the salesperson as a value-adding consultant rather than a commodity seller. During our discussion, Duane Sparks, author of Questions: The Answer to Sales and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

• why questions are important to building client trust and engagement
• what gives salespeople the right to ask clients probing questions
• avoiding the trap of immediately delivering a sales pitch
• formulating The Best Questions
• structuring questions so to convey a deep understanding of business and industry issues

Additional Information

In addition to the invaluable selling skills insight Duane shares in Questions: The Answer to Sales and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Questions: The Answer to Sales.

Complimenting Questions: The Answer to Sales, are Duane’s four other books on the consultative sales process including:

• Action Selling: How to sell like a professional, even if you think you are one
• Selling Your Price: How to Escape the Race to the Bargain Basement
• Masters of Loyalty: How to turn your sales force into a loyalty force.
• Sales Strategy from the Inside Out: How Complex Selling Really Works

Read a Summary of the above Sales Books.

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About the Author

Duane Sparks, author of Questions: The Answer to Sales, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.

Podcast: Play in new window | Download (Duration: 31:49 — 43.7MB)

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