StrategyDriven Podcast Special Edition 6b – An Interview with Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently, part 2 of 2

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Special Edition 6b – An Interview with Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently, part 2 of 2 examines what makes iconoclasts so astoundingly creative and successful. During the second part of our discussion, Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently and Distinguished Chair of Neuroeconomics at Emory University, shares with us his insights regarding:

• encouraging employee creativity with a culture of openness
• combating group think in decision-making
• fostering iconoclastic behavior within an organization

Additional Information

Complimenting the tremendous insights Greg shares in Iconoclast and this special edition podcast are the additional publications accessible from his website (www.ccnl.emory.edu/greg/). Greg’s book, Iconoclast, can be purchased by clicking here.

Contribute to the Study of Iconoclasm

Want to be a participant in Emory University’s Computation and Cognitive Neuroscience Lab research? Click here to learn more about the study, find out if you qualify, and apply to become a participant.

(Eligibility criteria apply and participant consent required.)

About the Author

Gregory Berns, author of Iconoclast, is Distinguished Chair of Neuroeconomics at Emory University where he is a professor in the department of Psychiatry and Economics at the Goizueta Business School. A pioneer in the field of neuroeconomics, his research has been featured in the New York Times, Forbes, the Wall Street Journal, and Money. To read Greg’s full biography, click here.

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